Ashley Hoffman Email & Phone Number

New York City Metropolitan Area

-Work across the company to conceive of and lead strategy on the launch of 20 new email products focused on deepening the connection to our inbox journalism-Led biweekly cross-functional working group at the highest level of the company to get everything moving forward for the betterment of the company. -Lead the strategic and editorial direction of our expanding newsletter portfolio-Promoted twice for "spearheading rapid growth in every relevant newsletter metric, positioning our newsletter portfolio as a core contributor to our engagement and revenue goals."-Proposed our most sustainable successful newsletters: real estate newsletter, our Jersey Shore newsletter, a global food tour newsletter series, and our outdoorsy newsletter and news alerts, must-read (feature) alerts, subscribe exclusive alerts and special reports alerts-A warm together-er with a proven track record for making big ideas a reality quickly

Philadelphia, Pennsylvania, United States

-Promoted to lead teams to launch new products focused on deepening the connection to our journalism through email-Propose and build new newsletters including our smash hits: seasonal outdoorsy newsletter and real estate newsletter-Introduced a 4-category suite of alert emails to The Philadelphia Inquirer and led and oversee of our new portfolio of news alerts products to become The Inquirer’s largest audience to date-Created communication style for alerts-Established style guidance for our newsletter portfolio-Coach teams behind every newsletter to experiment with interactive features that instill a sense of belonging daily-Execute short-term strategies to deepen the connection with our most engaged audience members with all the deep nuances involved with maintaining a healthy relationship with readers-Superpower our team of talented editors with actionable analysis, insights and winning strategies for all newsletters to own our audience development strategy including retention and engagement- Use quick but effective team building activities, and conflict resolution tactics to lead efficient, endgame driven design thinking sessions-Work on surveys of newsletter audiences in close collaboration with senior expert researcher

Philadelphia, Pennsylvania, United States

-Quickly prioritize and proactively identify and overcommunicate on editorial opportunities-Conducted in-depth historical audit of audience engagement to advise partners on how to lift open rate and click-throughs-Launch comprehensive workflow structures-Facilitate regular meetings and teamwork with desk editors and senior editor to show what’s working and what we can do to capitalize on the growth-Ensure quality control on reader experiences with newsletters from welcome emails to sign-up boxes-Effectively establish credibility as a skilled remote facilitator-Unafraid to dig deep into the weeds and educate myself when inquiry is needed-Value learning, communication, respect, empathy, curiosity, backward engineering, service, deep collaboration and getting things done

Greater New York City Area

-Promoted six months in to be the full-time editor of the pop culture vertical at TIME, I led a high-metabolism team to achieve strategic growth and considerable impact with thoughtful and continuous news and enterprise stories.-assigned daily, weekly, and monthly coverage that landed my direct reports among the highest performing bylines on the site for all four years+ and maintained 100% retention of all three talented scribes who did all the work for all 4 years-came in to establish TIME as a leading force on internet and pop culture with sharp story spotting skills and an appetite for growing audience on one of the largest stages imaginable-a skilled backward engineer known for identifying key patterns and coverage opportunities through Google Analytics, SEM Rush, and Parse.ly to grow my desk's stake in Time's audience year to year dramatically with competition besting stories-9%, 17%, 21%, 27%-rigorous line editor who oversaw and elevated ambitious, distinctive enterprise-led coverage across multiple desks in NY, London, DC and Hong Kong on some of the most defining audience moments in TIME’s history including pop culture coverage of the royal babies, royal wedding, the viral Area 51 sensation, the Super Bowl, the Met Gala, all major holidays, and Game of Thrones-oversaw influential on the internet and influential teen franchises to achieve outsize impact with massive media impressions-co-led coverage of every TIME 100 gala 2017-2019 responsible for getting newsmaking headlines from honorees in the culture space -"Ashley’s eye for compelling stories and knack for packaging them has helped grow our pop culture coverage considerably. Hardworking and collaborative, Ashley been a huge asset to TIME since joining in 2016," Edward Felsenthal, Editor-in-Chief.

New York City Metropolitan Area

-spearheaded the launch and editorial direction of lifestyle site for women on all fronts-promoted three times. Previous roles: senior editor, associate editor-conceived and directed a viral zero budget body positive fashion shoot that made headlines in Elle, Shape and the Daily Dot-assigned all stories from contributors to bring as many voices in as possible. Recruited talent like Lindsay Peoples from The Cut (now EIC) to write voicey pieces that stood out-oversaw widely viewed video series-grew audience from scratch with splashy moments, interaction and UGC

Greater New York City Area

Have broken unsolicited, untold, originally reported stories for The New York Times (Styles and Sports sections,) T magazine-the New York Times Style magazine, Interview magazine, the Village VOICE, VICE, i-D, Harper's BAZAAR, Esquire, New York magazine (in print and Vulture, the Cut, Daily Intel and New York weddings magazine), Glamour, PAPER magazine, COSMOPOLITAN, NYLON Guys, DETAILS, Bon Appetit, Salon, and Time Out New York. Books: Savoring Gotham and Frommer's guides.

Greater New York City Area

-mostly scored newsmaking interviews with famous people for Vulture, Daily Intelligencer and The Cut-reported harder news stories

Greater New York City Area

wrote voicey servicey guides to the best most unsung discoveries in all five boroughsscouted untold people stories

Gainesville, Florida Area

pitched and wrote feature stories for the paper and breaking news stories online

covered bands and culture for the country's largest college daily