• Optimized user experiences within Bayer PLUS Rewards, a web-based rewards program for farmers—including account creation, account management, login, calculating rewards, and rewards redemption—through the development of user journeys, high-fidelity wireframes, a comprehensive component library, and sitemaps• Performed strategic UX site audits for multiple brands, and delivered assessments which clearly defined opportunities to improve user experience that were both innovative and technically feasible, with a focus on information architecture, user-centered design, and accessibility• Crafted sitemaps and wireframes for Bayer Consumer Health product sites in collaboration with cross-disciplinary team members

• Produced end-to-end creative from user flows and wireframes, through design and copywriting, to final asset delivery for the development team• Delivered in-depth, actionable social media audits in collaboration with the strategy team • Improved information architecture of Bayer Crop Science’s potato growers program, leading to increased email acquisition• Participated in creative and strategic brainstorming sessions and synthesized output to establish next steps

• Directed and produced iterative designs for the cause-marketing platform P&G Good Everyday by leading brainstorms and focus groups, prototyping, conducting user testing, and synthesizing test results• Mentored and managed a creative team for Procter & Gamble’s multi-brand CRM program, overseeing monthly content development, including brainstorms, custom photography shoots, personalized emails, site updates, and social content

Worked as a designer on brands such as Folgers, Millstone, Charmin, Pringles, Luvs, Dunkin' Donuts Coffee and others. Experience in designing and marketing for Facebook, brand websites and email design.

While working at the marketing/production agency Red212° I designed and produced small brand websites, interactive online tools, short-term social media campaigns, email newsletters and marketing pitch concepts for clients such as Olay Pro X, Fresh Express, Biz Stainfighter, Hanes/Bali, Ma-Me! and Water.org.

At Resource Interactive I was introduced to the agency world, working on a number of layouts and interactive pieces for e-commerce websites. Clients include Chico's, Soma, White House Black Market, DSW Shoes, Wal-Mart, Bath & Body Works, Limited Brands, and Victoria's Secret.

At American Greetings Interactive branch in Los Angeles, I developed digital assets for consumers to purchase for their mobile devices (flip phones and blackberries) such as backgrounds and avatars, and also developed purchasable animated and static images for MSN Messenger

At P&G I provided design support for the Research & Development team in Hair Care, most notably the development of digital prototypes of products which were featured in user testing.