Ashley Krug Email & Phone Number

Atlanta, Georgia, United States

Atlanta, Georgia, United States

• Serves as an advocate for both internal (business) and external (customer) stakeholders, helping them to prioritize their needs in an agile environment in order to deliver short and longer-term customer and consumer satisfaction• Works closely with IT, UX/UI design, and channel marketing teams to gather requirements, create site maps/user flows, and provide feedback on design before implementation• Supports delivery against business targets: Traffic, Engagement, Revenue, Satisfaction, Customer Adoption/Retention, and Business Savings• Continually optimizes digital experiences, leveraging inputs from click stream data, Customer Satisfaction detail (nps), and industry best practices• Communicates the completion and delivery of work to stakeholder teams. Reports on previous development efforts and utilizes this reporting to plan for future initiatives

• Worked closely with project management and IT teams to route and prioritize stakeholder requests, replicate issues, and coordinate and assist in UAT efforts• Learned how to utilize the various systems (PIM, DAM, Hybris back office, Bloomreach) in the digital ecosystem in order to assist with manual corrections (to product data, images, pricing, etc.) when necessary• Collaborated with cross-functional teams to continuously manage stakeholder feedback and aid in troubleshooting• Managed test & learn roadmap, partnering with Advanced Analytics team to measure and IT/Biz Ops/Customer Service to execute• Communicated with stakeholder and leadership teams regularly to present completed enhancements/fixes

• Acted as an ecommerce business consultant with clients in order to inform and educate teams on ecommerce best practices, providing industry benchmarks to clients to inspire and guide product expansion and evolution, and proposing enhancements and new solutions that will grow the business to achieve key business goals• Managed interdisciplinary teams, demonstrating knowledge and experience in agile project management practices such as scoping, assigning, and managing sprint work while simultaneously managing client relationships and orchestrating team meetings• Served as a client lead and advocate, tracking project progress and reporting to all internal/external stakeholdersClients included: • Coca-Cola North America: cokestore.com, drinkbarnone.com, beverages.cokestore.com, store.topochicousa.net, intl.cokestore.com, costacoffee.com • Coca-Cola Mexico: Coca-ColaEnTuHogar.com • Coca-Cola France: CocaColaStore.Fr• Aubuchon Hardware: hardwarestore.com

Greater Atlanta Area

• Demonstrated a consumer-focused mentality while working in Magento Commerce platform, utilizing product merchandising strategies, customer service knowledge, and operations management capabilities to ensure a seamless online shopping experience• Provided recommendations on consumer marketing and user experience design based on insights gained using data analytics tools• Worked with QA team to design test plan and test cases for User Acceptance Testing (UAT)

Greater Atlanta Area

• Effectively managed the planning and execution of the marketing and content calendar for major clients; content included but was not limited to: paid social ads, emails, and organic marketing• Managed and maintained exceptional client relationships with multiple international teams on a daily basis• Demonstrated resource management skills in assigning project team members and offshore resources• Coordinated User Acceptance Testing (UAT) and assisted in testing efforts

Greater Atlanta Area

• Demonstrated project management skills overseeing a major client account (Powerade's "Just A Kid") using collaborative platforms such as JIRA and Confluence to ensure the completion of work by the agency• Worked closely with back and front-end developers to upload and manage extensive B2C and B2B e-commerce catalogs for major client websites like shareacoke.com through the use of Magento1 and Magento2• Gained hands-on experience with Google Analytics and Google Data Studio to present digital marketing and e-commerce data in an aesthetically pleasing manner to clients• Executed overall quality assurance strategy prior to delivery of work to various clients in collaboration with the agency

Athens, Georgia Area

• Competed against 30 teams of digital marketing students for a major QSR client• Conducted extensive market research on target audiences and opportunities for improvement within the client's current platform• Worked closely with marketing coach and 4 other team members to focus on strategic rather than tactical planning• Designed and pitched an integrated digital campaign under the mentorship of Atlanta professionals • Exemplified experience with media planning, graphic design, and campaign creation to satisfy the client’s business objectives and digital goals within their 400,000 dollar budget

Greater Atlanta Area

• Increased product knowledge and customer service experience• Managed a team to create in-store displays based on company-wide visual presentation standards• Gained valuable experience in sales, cashier, opening and closing of store, inventory, and loss prevention