Lead a dynamic $200M+ business, managing sales, design, product development, strategy, sourcing, and production. Provide operational oversight with tracking and direction, informing business decisions while upholding brand standards. Partner cross-functionally with marketing, sales, finance, and operations, identifying ways to streamline processes. Cultivate strong working relationship with CEO to align with company vision. Analyze emerging trends and designs with keen focus on the core customer. Lead 15-person team. Report to CEO.  Using analytics, quickly responded to market shifts and embraced challenges – pre-, during, and post-pandemic. Developed and refined supplier / Walmart partnership, growing Walmart business $95M in 3 years.  Restructured product development team with laser focus. Managed performance through attrition and elevated talent, re-establishing roles to improve team dynamics and provide clarity.  Transformed product variety, packaging, and placement to ensure expanding footprint in ladies' apparel.

Managed strategic direction and financial performance for all WTW Knit and Woven collections, a $220M business representing 25% of total company annual sales volume. Led team in cross-functional partnership with design, sourcing, technical, testing, planning, and allocation to develop strong WTW assortment supporting total company vision for maximum selling potential. Direct Reports (5): Merchandise Assistants, Assistant Merchandisers, Merchandisers. Reported to Sr. VP of Merchandising, WTW. Addressed CEO and executive committee weekly during business updates and buy reviews to discuss upcoming business opportunities / risks based on current trend. Trained, developed, and led team of buyers, associate buyers, and assistant buyers.  Drove strategy to maximize Women's WTW product offerings with focus on analyzing customer buying trends by key item color assortment. Results led to 30% YoY sales growth.  Recognized outdated high / low retail price diminished consumer sales and trust. Drove consistency and enhanced the customer experience by establishing everyday price points.  Executed annual event promotions during holiday / gift-giving seasons, creating consistency within the specialty store. Instated seasonal gift strategy for Ladies WTW that was already in place with Accessories, an alignment that lifted sales during peak gift-giving seasons.

Supported operations of cross-functional category teams, leading product assortment strategy. Supervised product line assortments by coordinating with product development and suppliers to stay current on customer and competitive trends. Direct reports (5): Brand Managers, Design Managers, Design Assistants. § Managed P&L performance and financial forecasting for $1B+ business, reviewing / approving buyer budget productions and reviewing weekly analysis to identify opportunities and liabilities to achieve financial goals. § Integrated creative direction, working with creative team to convert concept into reality, developing product assortments consistent with objectives, direction, and alignment with creative partners.

Drove performance and execution, working cross-functionally with creative, product execution, and other shared services to develop new product line assortments. Managed sales, margin, and ROI, approving budget projections, exceeding financial and market share goals, and staying current on industry trends. § Built private brand assortment and ensured strategic fits within overall strategic direction and objectives. Partnered with creative teams to transform concepts into reality. § Collaborated with buying to ensure their perspectives were incorporated in the development process.

Owned strategic brand direction for emerging brands including Miley Cyrus & Max Azria, Ocean Pacific, Susie Rose, Baby Phat, and Sasson Denim. Charged with building brand sub-segments that fit with brand vision and improving product within the EDLC strategy. Delivered brands, approving aesthetic with creative team or vendors. § Managed brand P&L performance for $800M+, exceeding financial goals and successfully growing MM into the largest brand to launch in Ladies apparel at that date.

Established strategic brand direction for $400M+ License Tee business, effectively driving increased sales, reduced markdowns, and increased inventory turns. Steered screen selection, vendor negotiation, retail pricing decisions, and in-store presentation.§ Reviewed sales performance and marketplace information to identify business opportunities. Partnered with planner to monitor and respond to variances in forecasts.§ Owned product flow. Set up receipt flow tracking to ensure on-time delivery and retail in-stock of inventory.

Buyer's Assistant, Junior Tops