Ashley Medlock Email & Phone Number

Panama City Beach, Fl, Us

Panama City Beach, Florida, United States

Panama City Beach, Florida, United States

Panama City Beach, Fl

Promoted to drive revenue growth in the Panama City -Tallahassee - Destin, Florida markets through strong hotel partner relationships within.● Negotiated and secured inventory and rates to remain competitive and grow market share.● Ensured that partner hotels' product (content, rates and availability) was consistently optimized and competitive on Expedia sites to maximize customer conversion.● Provided coaching and leadership to colleagues on standard methodologies, new initiatives, and strategy.● Selected and presented insightful dataset including performance, market and competitor analysis and to implement meaningful action plans based on the data.

Panama City Beach, Fl

Developed and sustained strong hotel partner relationships within the Panama City and Tallahassee markets.● Built and progressively expanded a portfolio of local hotel partners by introducing prospective high potential partners to Expedia's global value proposition and facilitating their onboarding process.● Researched market trends and adapted strategies to leverage that information.● Created and implemented marketing strategies and campaigns to strengthen brands and drive sales.

Panama City Beach, Fl

Led development and implementation of revenue strategies for 5 resort area hotels.● Maximized room revenue and RevPar growth. Oversaw all processes associated with demand, revenue, inventory, and forecasting opportunity analysis. Developed and recommended sales strategies for pricing transient and group customers.

Panama City Beach, Fl

Worked directly with the General Manager to manage all operations for 3 properties including employees, sales, profit/loss controls while also maintaining duties of revenue manager for 3 beachfront hotels.

Panama City Beach, Fl

Oversaw all internal and external quality elements of 3 hotels.● Worked directly with the Director of Maintenance and Executive Housekeeper to ensure all areas met standards. Spearheaded GDS, including viewership, sequencing and loading of rates. Promoted to Assistant GM/Revenue Manager in 2006.

Panama City Beach, Fl

Led a front office staff of 20 across 3 hotels.● Participated in the selection of front office personnel, worked within the allotted budget for the front office, and scheduled, trained, and cross-trained, all front office personnel.Promoted to Quality Control Manager.