Ashley Nance Email & Phone Number

United States

» Consistently achieve double-digit percentage growth in generating new business leads by setting and surpassing annual goals.» Develop and execute highly effective email marketing campaigns, including Account-Based Marketing (ABM) strategies, to drive substantial email revenue.» Successfully increase organic traffic and revenue through the implementation of advanced content marketing and SEO practices.» Proficiently track and report on the performance of marketing campaigns and promotional activities, ensuring data-driven decision-making.» Elevate brand awareness and lead generation through strategic advertising, engaging physical mailers, and productive partnerships.» Skillfully create and manage marketing budgets, optimizing resource allocation for maximum ROI.» Creatively design and maintain marketing and sales collateral in both digital and print formats.» Collaborate with Product and Channel teams to plan and implement promotions and support successful product cycle launches through effective communication and PR efforts.» Enhance lead conversion rates by optimizing marketing-owned landing pages for peak performance.» Stay at the forefront of marketing trends through ongoing professional research and education.» Establish standard operating procedures, communication plans, and training programs to ensure internal and external teams consistently follow best practices.

» Managed 6+ client accounts maintaining strong client relationships, acting as the main point of contact for marketing initiatives.» Collaborated with multiple Chief Marketing Officers (CMO) to execute comprehensive marketing strategies to align with company objectives and drive revenue growth.» Provided training and oversight to a Marketing Manager Assistant in executing marketing campaigns and initiatives.» Oversaw the planning, execution, and optimization of multi-channel marketing campaigns, including digital, social media, email, and traditional marketing channels.» Skillfully negotiated contracts with contractors, acting as a representative for clients to secure favorable terms and results.» Ensured brand consistency across all marketing materials and touchpoints for all clients. » Utilized data analytics to assess the effectiveness of marketing efforts and make recommendations for improvements.» Managed and allocatde marketing budgets effectively, optimizing ROI and ensuring cost-efficiency.» Incorporated the latest digital marketing trends and technologies, implementing cutting-edge strategies to enhance online presence.» Planned and executed marketing strategies for industry events, trade shows, and conferences to maximize brand exposure and lead generation.» In collaboration with the CMO, delivered regular reports on marketing performance, including KPIs, ROI, and campaign effectiveness.» Collaborated with other departments within the Client’s internal team, such as sales, product development, and customer support, to align marketing efforts with overall business objectives.

Ohio, United States

» Oversaw all organic social media from content creation, scheduling, and engagement for all 17 locations across Facebook, Instagram, Twitter, Pinterest, and LinkedIn. » Monitored the online presence of the company’s brand and engaged with users, strengthening customer relationships through the management of Customer Lobby, Google Reviews, and all other social media platforms. » Designed a wide variety of content ranging from direct mailers/postcards, banners, social media graphics, product literature, posters, and brochures through the use of the Adobe Suite. » Developed and scheduled all email marketing content 6-8 times per month reaching approximately 100,000 customers. » Aided in the marketing of company events and promotions through the generation of Facebook Ads. » Coordinated goals-specific marketing strategies for 12 Water Specialists via Facebook Ads, Facebook Pages, NextDoor, and general content creation. » Developed blog posts and press releases as requested. Managed and directly oversaw the spending, expenses, and corporate co-ops.

Muncie, Indiana

» Directly responsible for the training, supervision, and evaluation of 12 desk staff and 6 night staff; assist with the training, supervision, and evaluation of 8 Resident Assistants. » Serves as a part of the on-call duty rotation for a duty area containing approximately 1,800 on-campus residents, responsible for responding to crises, evacuations, and other emergencies. » Assists with community building activities in the resident halls including programming, assessment, coordination, and facilitation of events. » Serves as a resource to residents for study, campus, and community services. » Assists residents in the halls with check-in and move-in, changing rooms and halls, lock-outs, and service requests. » Adjudicates lower-level student conduct cases using Maxient for incidents involving noise complaints, alcohol, and other policy violations. » Attends departmental training workshops, departmental and director meetings, and in-service programs.

As a practicum student in the Office of Health, Alcohol, and Drug Education: » Developed a report addressing the effective methods of drug and alcohol prevention based on current research and made recommendations for the office to implement. » Assessed and effectively used the tools of technology, research, and data to create effective proposals and implement new programs/initiatives.

Tuxedo, North Carolina

» Plan, coordinate and execute activities while guiding campers in personal growth and daily living skills.» Design and implement weekly schedule, activities, and programming for the camp group.» Assist in direction and supervision of campers in their living unit and during activities while championing program initiatives and camp mission.

As a Practicum student in the Office of Student Life, assisted the Director in benchmarking and developing student organization advisor leadership curriculum and services that included: » Developed a leadership curriculum and incentive-based model for student organization advisors.» Created presentations and training materials for advisors that complement the curriculum/incentive-based model along with training assessments. » Researched how student organization advisors are trained at peer institutions and the responsibilities and guidelines associated with each tier of organizations. » Developed proposals (including budgets and recruitment/marketing plans) for on-campus training for student organization advisors.

» Facilitate social media promotion of OCM programs through campus social media channels.» Find and forward information relevant to new students and families for a blog; organized around: Fans, Fashion, Fitness, Food, and Philanthrop.» Promote OCM's Residence Hall Linens and other programs on campus through orientation and similar opportunities.» Communicate regularly with OCM via phone, email, text, and video as scheduled/as needed.» Maintain professionalism, tact, diplomacy, and sensitivity to portray your campus and OCM in a positive manner.

» Lead demonstrations and/or presentations about Pearson’s technology products for students and faculty.» Created events, activities, and opportunities that helped students best use Pearson technologies.» Collected feedback from students through focus groups, surveys, and individual interviews.» Worked with Pearson to promote current and future products.» Participated in conference calls, trainings, and regularly scheduled team meetings.

Greenville, North Carolina

» Constructed a marketing calendar for 8 financial advisors showing scheduled Facebook and LinkedIn post.» Input and updated client information in e-relationship, Prepared approximately 2 original content posts per month for the company Facebook Page.» Retrieved statistics from Hearsay Social to review performance of individual posts.» Sent tiered clients storyboards via e-relationship once monthly.» Created Sound Partners marketing material that was provided as value pieces to clients.

Greenville, North Carolina

» Served as a mentor to 40+ Residents daily, completed office tasks as assigned, maintained a healthy and friendly community within the Residence Hall, Programmed to educate residents about the eight pillars (Academics, Personal Development, Safety and Security, Civic Engagement, etc.).

Greenville, North Carolina

» Answered phone calls, actively greeted everyone as they enter the office space, reserved meeting space for registered Student Organizations.» Assisted with copying, laminating, faxing, ect.» Assisted with Student Activities and Organizations programs and events when needed.

Master Of Arts - Ma, Student Affairs Administration In Higher Education

Activities and Societies: 2019-2020 Student Affairs Administration in Higher Education, Cohort Leader

Bachelor Of Science In Business Administration, Marketing

Activities and Societies: -American Marketing Association; President (2017-2018), Vice President of Social Media and Promotions.

Education record

Activities and Societies: DECA, National Honors Society, Beta Club, Marching Band, FBLA, Junior Bank Board, Wind Ensemble, WGI Winds