Ashley Netzer Email & Phone Number

Kansas City, Mo, Us

Des Moines, Ia, Us

I lead a team that translates customer experiences into actionable data-driven B2B marketing strategies. We help clients build strong customer relationships, optimize campaigns, and achieve measurable growth. I'm passionate about the customer journey, and I leverage data to transform it into a competitive advantage for B2B brands.

Des Moines, Ia, Us

Leads a team focused on marketing strategy including the areas of email marketing, marketing automation, analytics, insights, lead generation, and data management. Specializes in lead nurturing, data strategy and integration, personalization, segmentation, and integrated customer journeys.Partners with clients to understand business goals and then translate these requirements into custom CRM solutions, with a focus on Salesforce, Salesforce Marketing Cloud, Pardot, Eloqua, Marketo, Hubspot, and Campaign Monitor. Develops programs that focus on collecting, leveraging, and enhancing zero and first-party data, in order to execute targeted personalized programs and campaigns. Oversees the execution of customer relationship marketing strategies, from planning and campaign setup, through testing, deployment, reporting, and optimization.

Des Moines, Ia, Us

Lead and support a portfolio of B2B clients on fully-integrated data-driven marketing strategies that help solve consumer problems and drive their businesses forward.

New York, Ny, Us

Worked within one of WPP's horizontal agencies - Red Fuse Communications, now branded as WPP at CP.Strategic lead for B2C and B2B data-driven marketing within the digital ecosystem for Colgate-Palmolive's pet food brand, Hill's Pet Nutrition. Led the global strategy, design, research, and development of key points in the user journey that move people down a path to stronger brand affinity and purchase. Used data to share the right message, with the right person, at the right place/time. Consistently worked in a cross-channel/ 360 capacity in order to ensure seamless strategic execution between relationship marketing and other marketing disciplines including brand, social media, eCommerce, SEO, and content. Designed measurement, testing, and optimization mechanisms to evaluate and drive the success of campaigns. Supported the technical team in solutions for business capabilities, developing future state technology, and designing the overall CRM program. Experienced with multi-channel marketing campaigns within Salesforce Marketing Cloud.

New York, Ny, Us

New York, Ny, Us

Managed the development and delivery of overall branding strategies and briefs for advertising campaigns. Responsible for supervising all digital efforts including, website development, content, social media posts, activations, online promotions, opt-in campaigns, rich media and online asset production. Managed and provided key expertise to team members, including coaching and inspiring the growth and development of Account Management staff. Fostered unity, collaboration and streamlining of work between internal teams and the client throughout the project process. Guided team in the integration and interpretation of new trends and developments in marketing.

Kansas City, Mo, Us

Actively oversaw the account management of all agency clients at BIGSHOT Inbound, a Platinum Certified HubSpot agency partner. Led the hiring and development of the account service team. Developed a strong understanding of client marketing and business objectives and drove high-level strategic plans and objectives. Approved and oversaw all creative deliverables ensuring that they delivered on-strategy and that the client understood the context and rationale. Effectively addressed client satisfaction, renewal, and escalation issues until resolved. Worked with the leadership team to help proactively manage agency challenges, and created overall plans for achieving annual and long-term goals.

Kansas City, Missouri, Us

Oversaw the management of all Chiefs Corporate Partnerships, valued at over $20 million. Led in the hiring, development and leadership of the service and activation team. Collaborated with Corporate Partnerships team and clients to create mutually beneficial marketing programs.

Kansas City, Missouri, Us

Facilitated and executed all non-game day Arrowhead Stadium events; oversaw over 120 events annually with attendance ranging from 30 to 15,000 guests. Assisted in the operations of all Kansas City Chiefs games as well as large scale events including college football games, concerts and open practices. Served as interim Event Sales Manager, in addition to Event Manager role for one calendar year.

Kansas City, Missouri, Us

Managed multiple club corporate partnership accounts valued at over $4 million. Worked on a day-to-day basis with top tier corporate clients in the categories of Grocery, Banking, Beverage/Beer and Lottery. Activated and implemented all partnership elements for assigned accounts including use of Chiefs marks, marketing, in-game promotions, signage, business to business events, community outreach and consumer promotions. Generated contracts and account specific budgets, tracking all related payments and expenses.

Beverly Hills, California, Us

Executed and implemented all contractual agreements for local and national sponsorship accounts at three live entertainment venues including venue signage, on-site sampling, radio advertising and client parties. Originally hired as an intern and promoted to a full-time position.