Ashley Netzer

Ashley Netzer Email and Phone Number

Director, Experience and Data @ Two Rivers Marketing
Kansas City, MO, US
Ashley Netzer's Location
Kansas City, Missouri, United States, United States
Ashley Netzer's Contact Details

Ashley Netzer personal email

n/a
About Ashley Netzer

With over 18 years of experience in integrated marketing, I lead a team of data-driven marketers at Two Rivers Marketing, a full-service B2B agency. We partner with clients to design and execute custom CRM solutions that leverage data, insights, and marketing automation to create personalized and engaging customer experiences across the digital ecosystem. I specialize in marketing technology, zero and first-part data strategy, personalization, and integrated customer journeys. I have successfully developed and implemented CRM strategies for global brands, including large-scale marketing technology evaluation and implementation. I am a skilled mentor and coach, having managed both direct and indirect reports of 20+ people. I pride myself on my relationships and my ability to build rapport and trust with clients and teammates alike. I have a strategic mind always asking the "how and why" with a vast amount of experience in building marketing partnerships with both B2C and B2B clients, focusing on the human at the center of both. My mission is to help businesses harness the power of CX, data, and marketing automation to solve customer challenges and drive business goals.

Ashley Netzer's Current Company Details
Two Rivers Marketing

Two Rivers Marketing

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Director, Experience and Data
Kansas City, MO, US
Website:
tworiversmarketing.com
Employees:
147
Ashley Netzer Work Experience Details
  • Two Rivers Marketing
    Director, Experience And Data
    Two Rivers Marketing
    Kansas City, Mo, Us
    View
  • Two Rivers Marketing
    Director, Customer Experience And Data
    Two Rivers Marketing Jan 2024 - Present
    Des Moines, Ia, Us
    I lead a team that translates customer experiences into actionable data-driven B2B marketing strategies. We help clients build strong customer relationships, optimize campaigns, and achieve measurable growth. I'm passionate about the customer journey, and I leverage data to transform it into a competitive advantage for B2B brands.
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  • Two Rivers Marketing
    Crm & Marketing Automation Director
    Two Rivers Marketing Aug 2022 - Jan 2024
    Des Moines, Ia, Us
    Leads a team focused on marketing strategy including the areas of email marketing, marketing automation, analytics, insights, lead generation, and data management. Specializes in lead nurturing, data strategy and integration, personalization, segmentation, and integrated customer journeys.Partners with clients to understand business goals and then translate these requirements into custom CRM solutions, with a focus on Salesforce, Salesforce Marketing Cloud, Pardot, Eloqua, Marketo, Hubspot, and Campaign Monitor. Develops programs that focus on collecting, leveraging, and enhancing zero and first-party data, in order to execute targeted personalized programs and campaigns. Oversees the execution of customer relationship marketing strategies, from planning and campaign setup, through testing, deployment, reporting, and optimization.
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  • Two Rivers Marketing
    Associate Director, Crm & Marketing Automation
    Two Rivers Marketing Aug 2021 - Aug 2022
    Des Moines, Ia, Us
    Lead and support a portfolio of B2B clients on fully-integrated data-driven marketing strategies that help solve consumer problems and drive their businesses forward.
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  • Red Fuse Communications
    Associate Director, Relationship Marketing (Crm)
    Red Fuse Communications Dec 2020 - Aug 2021
    New York, Ny, Us
    Worked within one of WPP's horizontal agencies - Red Fuse Communications, now branded as WPP at CP.Strategic lead for B2C and B2B data-driven marketing within the digital ecosystem for Colgate-Palmolive's pet food brand, Hill's Pet Nutrition. Led the global strategy, design, research, and development of key points in the user journey that move people down a path to stronger brand affinity and purchase. Used data to share the right message, with the right person, at the right place/time. Consistently worked in a cross-channel/ 360 capacity in order to ensure seamless strategic execution between relationship marketing and other marketing disciplines including brand, social media, eCommerce, SEO, and content. Designed measurement, testing, and optimization mechanisms to evaluate and drive the success of campaigns. Supported the technical team in solutions for business capabilities, developing future state technology, and designing the overall CRM program. Experienced with multi-channel marketing campaigns within Salesforce Marketing Cloud.
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  • Red Fuse Communications
    Relationship Marketing (Crm) Strategist
    Red Fuse Communications Mar 2018 - Dec 2020
    New York, Ny, Us
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  • Red Fuse Communications
    Account Supervisor
    Red Fuse Communications Mar 2015 - Mar 2018
    New York, Ny, Us
    Managed the development and delivery of overall branding strategies and briefs for advertising campaigns. Responsible for supervising all digital efforts including, website development, content, social media posts, activations, online promotions, opt-in campaigns, rich media and online asset production. Managed and provided key expertise to team members, including coaching and inspiring the growth and development of Account Management staff. Fostered unity, collaboration and streamlining of work between internal teams and the client throughout the project process. Guided team in the integration and interpretation of new trends and developments in marketing.
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  • Bigshot Inbound
    Director Of Account Service
    Bigshot Inbound Feb 2014 - Feb 2015
    Kansas City, Mo, Us
    Actively oversaw the account management of all agency clients at BIGSHOT Inbound, a Platinum Certified HubSpot agency partner. Led the hiring and development of the account service team. Developed a strong understanding of client marketing and business objectives and drove high-level strategic plans and objectives. Approved and oversaw all creative deliverables ensuring that they delivered on-strategy and that the client understood the context and rationale. Effectively addressed client satisfaction, renewal, and escalation issues until resolved. Worked with the leadership team to help proactively manage agency challenges, and created overall plans for achieving annual and long-term goals.
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  • Kansas City Chiefs
    Manager Of Partnership Activation
    Kansas City Chiefs Aug 2012 - Feb 2014
    Kansas City, Missouri, Us
    Oversaw the management of all Chiefs Corporate Partnerships, valued at over $20 million. Led in the hiring, development and leadership of the service and activation team. Collaborated with Corporate Partnerships team and clients to create mutually beneficial marketing programs.
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  • Kansas City Chiefs
    Event Manager
    Kansas City Chiefs Oct 2010 - Aug 2012
    Kansas City, Missouri, Us
    Facilitated and executed all non-game day Arrowhead Stadium events; oversaw over 120 events annually with attendance ranging from 30 to 15,000 guests. Assisted in the operations of all Kansas City Chiefs games as well as large scale events including college football games, concerts and open practices. Served as interim Event Sales Manager, in addition to Event Manager role for one calendar year.
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  • Kansas City Chiefs
    Sponsorship Coordinator
    Kansas City Chiefs Aug 2007 - Oct 2010
    Kansas City, Missouri, Us
    Managed multiple club corporate partnership accounts valued at over $4 million. Worked on a day-to-day basis with top tier corporate clients in the categories of Grocery, Banking, Beverage/Beer and Lottery. Activated and implemented all partnership elements for assigned accounts including use of Chiefs marks, marketing, in-game promotions, signage, business to business events, community outreach and consumer promotions. Generated contracts and account specific budgets, tracking all related payments and expenses.
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  • Live Nation
    Sponsorship Coordinator
    Live Nation May 2006 - Jul 2007
    Beverly Hills, California, Us
    Executed and implemented all contractual agreements for local and national sponsorship accounts at three live entertainment venues including venue signage, on-site sampling, radio advertising and client parties. Originally hired as an intern and promoted to a full-time position.
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Ashley Netzer Skills

Sponsorship Event Management Sports Marketing Sponsorship Sales Event Planning Marketing Advertising Leadership Account Management Social Media Marketing Sports Management Marketing Communications Sponsorship Activation Entertainment Budgets Marketing Strategy Management Digital Marketing Project Management Crm Customer Service Event Production Event Producing Inbound Marketing Inbound Lead Generation Website Development Hubspot Google+ Email Marketing Return On Investment Analysis Manage Client Relationships Time Management Client Development Product Marketing Public Speaking Sales Management Sales Sales Presentations Managing Events Events Operations Management Healthcare Hospital Marketing Crm Strategy Customer Relationship Management Social Media Content Marketing Customer Experience Data Analysis Data Migration Digital Media Brand Development Customer Acquisition Agile Project Management Relationship Marketing Data Management Databases Facebook Html Salesforce Marketing Cloud Data Driven Marketing Email Management Crm Program Management General Data Protection Regulation Data Reporting Customer Segmentation Strategy Email Strategy Data Systems Customer Journeys Consumer Packaged Goods Marketing A/b Testing Cpg Industry

Ashley Netzer Education Details

  • Pittsburg State University
    Pittsburg State University
    Emphasis In Public Relations

Frequently Asked Questions about Ashley Netzer

What company does Ashley Netzer work for?

Ashley Netzer works for Two Rivers Marketing

What is Ashley Netzer's role at the current company?

Ashley Netzer's current role is Director, Experience and Data.

What is Ashley Netzer's email address?

Ashley Netzer's email address is as****@****use.com

What schools did Ashley Netzer attend?

Ashley Netzer attended Pittsburg State University.

What are some of Ashley Netzer's interests?

Ashley Netzer has interest in Civil Rights And Social Action, Environment, Disaster And Humanitarian Relief, Human Rights, Animal Welfare, Arts And Culture, Health.

What skills is Ashley Netzer known for?

Ashley Netzer has skills like Sponsorship, Event Management, Sports Marketing, Sponsorship Sales, Event Planning, Marketing, Advertising, Leadership, Account Management, Social Media Marketing, Sports Management, Marketing Communications.

Who are Ashley Netzer's colleagues?

Ashley Netzer's colleagues are Jane Wangui, Nik Mcilwain, Mackenzie Bonte, Jade Myers, Whitney Free, Reilly Stratton, Chris Beck.

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