Ashley Nowlin Email & Phone Number

Lynn Haven, Fl, Us

• Led Data Initiatives: Spearheaded data efforts related to the overhaul of operational and distribution changes by leveraging Regional VP feedback to create and maintain a source of truth data set and documentation using SharePoint, SQL, Alteryx, and Excel. Within a cross-functional team comprising Analytics, Finance, IT, and Strategy, I quickly became a trusted advisor for data capture, analytics, gap identification, and reporting needs.• Proactive Reporting Enhancements: Acted as a proactive and strategic partner, consistently identifying report enhancements, ensuring data consistency, and fostering developmental growth within technical skills. My commitment to efficiency was evident in reducing the run time of weekly sales reporting by 50% through the implementation of macros.• Marketing Process Automation: Streamlined marketing processes through automation techniques, significantly enhancing efficiency to manage a 300%+ increase in requests with a reduced team. Developed and maintained a Tableau dashboard to provide daily updates on campaign health, ensuring goals and expectations were met.• Knowledge Transfer and Collaboration: Transferred knowledge and collaborated with other teams to share best practices, improve proficiency, and seamlessly distribute workload changes.

Remote/Virtual/Telecommute

• Leadership and Team Management: Proven remote team leader of two supervisors overseeing 20 analysts. Developed, maintained, and provided feedback on the team's performance metrics, resulting in a 20% increase in productivity within six months, allowing for the implementation of additional projects.• Financial Metric Development and Forecasting: Developed and forecasted financial metrics to evaluate overhead costs exceeding $100B/month, determining retail location profitability and assessing future geographical locations. This analysis led to informed decisions on store closures and profitable storefront enhancements.• KPI Metric Production and Maintenance: Produced and maintained automated large-scale KPI metrics (100+) across Finance, Care, Retail Sales, and Operations, ensuring alignment with forecasts. Presented these findings to top-level management, driving strategic decisions. Demonstrated the ability to balance technical expertise with business acumen, maintaining a keen awareness of business needs and translating technical insights into actionable business strategies.• Cross-functional Collaboration and Data Management: Led cross-functional projects to collect, manage, and organize multi-sourced data using Teradata, MS SQL Server, Azure, Cognos TM1, SSIS, and Alteryx. Presented quantitative and statistical findings with strategic recommendations to executive leadership.

Panama City, Florida Area

• Tableau Dashboard Development: Developed a Tableau dashboard to automate and replace manual efforts related to acquisition sales, resulting in a 30% increase in weekly productivity and efficiency.• Marketing Trials Analysis: Conducted control/test statistical analyses for product/plan trials. Presented extrapolated results and recommendations to executives for national launch decisions. Approximately 80% of trials were successfully implemented, increasing net additions and monthly premiums.• Customer Experience Enhancement through NPS Analytics: Improved customer experience through comprehensive Net Promoter Score (NPS) analytics: data management, text mining, and collaboration with survey vendors. Partnered with cross-functional teams to implement recommendations derived from text mining and sentiment analysis, resulting in a 15% improvement in NPS.

Bachelor Of Information Technology, Data Analytics, 4.0

Activities and Societies: Dean's List National Society of Leadership and Success

Bachelor'S Degree, Data Processing

Data Analytics

Aa, General, 3.8