Experienced Marketing Project Manager with a demonstrated history of working in the business systems and team management industry. Skilled in International Project Management, Advertising, Public Relations, Web Content Writing, and Ideas Development. Strong professional certified in Online Business Management.
Blue Anchor Communications
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Digital Business ManagerBlue Anchor Communications Nov 2019 - PresentUnited StatesDigital - Online Systems Implementation, Project & Team Management services. Let's take your business to the next level! Just starting out? Great! We can help you begin on a solid foundation of systems to set you up for success. Ready to expand? We can help you hire top talent or organize & train your existing team.
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General Manager & Marketing And Expansion ConsultantSignature Belize Weddings And Events Sep 2016 - Dec 2019Belize City, Belize, Belize-Managed the execution of 75+ destination events & corporate projects per year, varying from 2 to 35 person teams. -Increased bookings by 50% and hired 4 new permanent team members during my first year.-Remotely managed customer satisfaction by creating an exceptional communications model, implementing online planning tools and technology to keep all stakeholders informed and involved in key decisions. -Created strategic systems to maximize all team members’ abilities, talents, and time resulting in a 50% increase in productivity.-Responsible for hiring and training new team members (Event Managers, Event Planners, Florists, Catering staff, Assistants, third-party vendors)-Optimized tools such as Zapier, 17 Hats, and Quickbooks to increase response time and track KPI's-Managed bookings of hotel rooms, entire resorts, honeymoons, and unique venues throughout the country of Belize, digitally coordinating over 1000 room nights per year for clients.-Budget management per event & internal projects through 17Hats. Negotiating with vendors and clients as needed to increase or eliminate in order to meet the client’s goals. -Planned and launched the opening of Signature Flower Shoppe alongside the owner, creating 4 full-time positions, systems of procurement, pricing, marketing & advertising, sales, distribution resulting in a profitable business within 18 months of launch. -
Marketing & Growth StrategistSt. George'S Caye Resort 2011 - Dec 2016Belize-Created a strategic plan to turn a failing resort into a profitable destination. Find the TripAdvisor reviews here to show how successful we are, earning 4.5 Star overall ratings 2011 to current. -Took the company from monthly losses to over 1 million in yearly revenue in the first 2 years-Set up social media accounts from scratch to over 26K engaged followers.-Created marketing communications and collateral (print, photo, video, brochures, digital advertisements).-Design and execution of Facebook, Instagram, and Google Ads geared toward a target audience and increased website conversions by 50%-Wrote weekly blogs and bi-weekly email newsletters, growing the email list from 0 to 30K-Sought out strategic partnerships with magazines, airlines, credit card companies, and travel agencies to promote the resort. -Management of ongoing projects throughout the resort, such as additions, renovations, and general upkeep of the physical buildings and land.
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Director Of Marketing And Community RelationsVisiting Angels Of Austin 2006 - 2011-Engaged the community and educated on options for helping aging parents through public presentations, training for caregivers, and leading a monthly support group.-Created brand awareness, increasing client inquiries by 20% each year resulting in over 250 new clients.-Implemented social media accounts, as they became available and popular
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Owner & PhotographerStudio 24 Photography 2003 - 2006
Ashley Nowlin Skills
Ashley Nowlin Education Details
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Digital Business Manager BootcampSystems, Team, And Project Management
Frequently Asked Questions about Ashley Nowlin
What company does Ashley Nowlin work for?
Ashley Nowlin works for Blue Anchor Communications
What is Ashley Nowlin's role at the current company?
Ashley Nowlin's current role is Certified Digital Business Manager.
What schools did Ashley Nowlin attend?
Ashley Nowlin attended The University Of Texas At Austin, Digital Business Manager Bootcamp.
What skills is Ashley Nowlin known for?
Ashley Nowlin has skills like Social Media Marketing, Content Writing, Location Photography, Ideas Development, International Project Management, Location Based Marketing, Public Relations, Marketing Communications, Advertising, Community Development.
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Ashley Nowlin
P&C/Talent Partner @ Kodiak Cakes | Deib Advocate | Empowering Employee GrowthSandy, Ut3easypost.com, chase.com, kodiakcakes.com3 +121227XXXXX
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Ashley Nowlin
Leadership | Development | Strategy | Process Improvement | Experienced Analytics Professional | Sql | Tableau | Alteryx | Database Management | Marketing | Customer Experience | Finance | Sales | OperationsLynn Haven, Fl
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