Ashley Pounds Email & Phone Number

• Led UX/UI and frontend development efforts to create a modern look for their flagship brand, CushionSource.com• Increased page performance by 35% using improvement benchmarks provided by Google Lighthouse• Worked with in-house team to maintain existing PHP codebase housed in Github• Created additional templating features to pull images and content from existing CMS

• Reported to the COO and led development efforts of offshore team to increase user engagement in subscription-based product• Implemented Agile methodologies and Scrum ceremonies to improve and organize development requests• Created low-fidelity and high-fidelity mockups in Figma to assure delivery of front-end initiatives • Developed design standards in PowerBI and worked closely with Data Engineer to rework data visualization• Managed and maintained code in multiple environments using Microsoft Power Apps and Power Platform• Conducted functional testing for frontend updates, Microsoft Dynamics CRM, and entity framework updates

Reported to CTO of Business Technology and directed the efforts for 4 Development Managers and 15+ Software Developers in building and supporting 6 major digital products. Steered high-performing teams through career development, training, technical support, and team efficiency.• Implemented and nurtured agile methodologies to increase team productivity and product focus by 25%. Utilized JIRA and Slack automation to improve sprint velocity• Developed individual contributor paths for new and existing developers to maintain 100% retention rate year over year• Aided in a three-month, code modernization project that involved refactoring an application from an old JavaScript framework to React• Mentored and coached three developers with leadership potential into Development Manager positions and one Development Manager into a Director position• Tripled the size of our small development in 2 years by fierce recruitment and by pioneering our offshore and nearshore efforts• Led project management and development efforts for a used equipment marketplace product called EquipmentExperts.com using Agile methodologies and a set of Scrum ceremonies

Reported to the Director of Web Development and guided the efforts of 4 Front-end Developers in building and supporting digital products. • Designed, developed, and maintained over 80 sites within the first two years of employment using responsive design to ensure a consistent experience across desktop, tablet, and mobile devices using PHP frameworks like WordPress and Laravel as well JavaScript frameworks like Vue.js• Developed singe-page applications using PHP and JavaScript as well as responsive tools like Materialize and Bootstrap for lead generation strategies• Streamlined project development by moving a WordPress codebase into a continuous deployment method• Formulated and organized UI/UX methods like A/B testing for existing products to increase value proposition

Tuscaloosa, Alabama, United States

• Designed and developed websites using PHP frameworks like Laravel and WordPress• Worked alongside two backend developers to develop content-driven, web applications built in PHP and JavaScript• Onboarded and trained three developers by providing insight to business logic as well as holding pair programming sessions• Connected to databases and maintained integrations using SQL clients like TablePlus and Sequal Ace

Birmingham, Alabama, United States

• Communicating design ideas using user flows, process flows, site maps, and wireframes using Adobe tools like Photoshop, Illustrator, and InDesign• Designing visual imagery for websites and ensuring that they are in line with branding for clients• Executing all visual design stages from concept to final hand-off to engineering

Starville, Ms