Ashley Villarroel Email & Phone Number

Toronto, Ontario, Canada

Toronto, Ontario, Canada

- Developed and executed communication plans and associated strategies to support key business objectives- Planned and delivered communications in support of various marketing and sales initiatives including video scripts, brochures, digital ads, print ads, email campaigns, surveys, etc.- Developed communications for corporate initiatives including proposals, presentations, agenda development, client communications, internal communications, etc.- Drove PR strategy including strategic outreach and in-bound media requests as required, drafting press releases and statements as needed- Worked with the digital business to write, develop and maintain website content- Worked with the business to develop internal and external newsletters

Toronto, Ontario, Canada

- Communications and marketing lead for the Women’s & Infants’ Health Program including the Ontario Fetal Centre and the Rogers Hixon Ontario Human Milk Bank- Managed media relations, including drafting reactive statements and proactive pitches to secure media coverage- Drafted key messages (internal and external), and content for brochures and patient information sheets- Developed stories for Sinai Health news and social media channels to highlight Women’s and Infants’ program - Managed the social media content for the Milk Bank- Supported digital communications team with website content

- Account manager for clients in various industries, including health care, real estate, renewable energy, investments and outdoor power equipment- Managed the development and execution of integrated communications strategies to align with client business objectives- Provided counsel to clients on effective communication to target audiences- In-house podcast producer for the agency’s podcast The Pivot and for various clients

- Assisted with the management of various corporate and B2B accounts- Wrote and distributed various media materials, including press releases, pitches and bylines- Secured quality coverage and placements for clients in broadcast, print and digital outlets- Assisted with client research, new business development and annual communications planning for multiple clients

- Account manager for clients in various industries, including lifestyle, art & design, hair & beauty, real estate, tech and retail- Created and executed strategic PR campaigns- Created and distributed media materials including press releases, media alerts, pitches, key messages, media lists and case studies- Secured quality coverage and placements for clients in broadcast, print, and digital outlets- Created consistent editorial content for multiple social media platforms including Facebook, Twitter, Instagram and LinkedIn- Assisted with new business development

- Daily Media monitoring, including clipping and updating monthly coverage reports.- Created monthly social media calendars and content for multiple social media platforms for clients and the agency.- Wrote, edited, and distributed various media materials, such as press releases, media alerts, strategic communication plans, pitches, blogs, key messages and event listings.- Created and updated media lists.

- Assisted Travel Co-ordinator with booking trips for employees- Coordinated with employees about travel itineraries - Composed Immigration Invitation letters for employees travelling to the U.S.

- Generated awareness and interest of Emerge TO among key publics by targeting relevant media- Created a media relations strategy- Composed and drafted tailored pitch lists and pitches- Composed media kits- Measured media coverage- Drafted a detailed interview schedule for the day of the Conference- Collected coverage of the event

- Collected and tracked artist media coverage on a daily basis - Developed artist media coverage reports- Delivered music digitally to media- Coordinated phone interviews with artists and key Canadian journalists- Drafted press releases for new album releases- Provided journalists with photos, biographies and press releases- Assisted on artist promotion days