Ashley Renz Email & Phone Number

Washington, United States

Spokane, Washington Area

I was promoted to own customer marketing strategy development and implementation while guiding the team that manages hundreds of customer marketing activities per year—influencing multimillion-dollar pipeline-generated revenue growth.I strengthen relationships with customers and lead collaborative partnerships with executive leadership, product marketing, sales enablement, and strategy teams. I oversee the creation of marketing collateral including films, case studies, press releases, videos, email, and social media in this role as well.I also orchestrate in-person and virtual events with thousands of attendees to accelerate product adoption including sourcing, pitching, and preparing customer advocates for speaking events.KEY ACHIEVEMENTS:▶️ Acquired dozens of qualified customer references and multimillion customers into pipeline within first 2 quarters of launching customer reference program.▶️ Boosted keynote attendance and session attendance year-over-year after coordinating over a hundred customer breakout sessions and major keynotes.▶️ Enhanced tracking and monitoring of daily marketing activities by designing, testing, and rolling out a Customer Marketing Strategic Initiatives Intake Form, which was:--Later adopted by the international product marketing team with expected adoption across entire marketing organization later this fiscal year, and--Utilized to advise C-level leadership and support resource planning with quick insights.▶️ Captured over a hundred customer story assets to be leveraged by sales teams after standardizing a process for capturing customer stories.

Spokane, Washington Area

I leveraged multi-channel co-marketing campaigns including customer films, web content, events, voice of customer programs, and product launches—increasing customer assets in first year leading customer marketing program. I hired, coached, and supervised customer marketing team driving customer strategies for enterprise and commercial segments. I also launched several steering committees for cross-team collaboration across T&P, offerings management, legal, sales, product marketing, and executive leadership. KEY ACHIEVEMENTS:▶️ Revitalized Koa Club, boosting Koa community engagement and accelerating product adoption, by attracting and celebrating thousands of new Koa customers through email and other digital marketing activities.▶️ Overhauled World Tour from 100% subject matter expert-led to 100% MVP customer-led sessions, developing processes for sourcing customers with high community engagement and social presence.

Spokane, Washington Area

I established 24+ strategic integrated joint-marketing partnerships with Fortune 500 companies that amplified and promoted innovation and success at the top-tier brand level. I targeted ideal customer advocates and top-tier brands for global events and multi-channel campaigns including film, PR/AR, and digital strategies. I also created tailored customized co-marketing customer journeys and managed stakeholder and customer expectations.KEY ACHIEVEMENTS:▶️ Introduced customer engagement strategy for Customer Success Group portfolio in collaboration with cross-functional teams including product marketing, sales, customer success, and public relations.▶️ Recognized as “Best Presenter” for 3 consecutive years for new hire onboarding and sales enablement training presentations at Customer Success Group Bootcamp.

Spokane, Washington Area

I managed the content library for the Customer Success Group with 50+ sessions focused on driving product adoption. I also partnered with business leaders and executives to identify content gaps and pivot priorities for content maintenance. KEY ACHIEVEMENT:▶️ Expanded content library to 50+ sessions with an increase in virtual attendance on top 10 session topics, utilizing data to identify underperforming topics and sunset or refresh content.

Spokane, Washington Area

I advanced from previous sales roles to deliver exceptional customer experience by cultivating strong client relationships and collaborating with internal teams to support customer accounts throughout implementation of programs.

Spokane, Washington, United States

EARLIER EXPERIENCE WITH SALESFORCE:▶️ Built and strengthened relationships with new and existing accounts, negotiated sales deals leading to 100% quota attainment in 2013 and 2014, and resolved issues quickly as a liaison for customers as Account Executive. ▶️ Accelerated revenue growth as Enterprise Business Representative and Sales Representative.