Ashley Renz

Ashley Renz Email and Phone Number

Sr. Director, Product Marketing for Salesforce | Driving revenue growth & product adoption | Refining processes for global events with thousands of attendees including Dreamforce & World Tour @ Salesforce
san francisco, california, united states
Ashley Renz's Location
Spokane Valley, Washington, United States, United States
Ashley Renz's Contact Details

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About Ashley Renz

I bring calm to chaos.As a natural problem solver who thrives under pressure, I’ve helped transform global event planning and execution while building and delivering on world-class customer marketing practices as Director of Customer Marketing for Salesforce. My focus on driving customer satisfaction, retention, and growth has triggered the innovation and improvement of marketing strategies, processes, and campaigns—leading to product adoption and overall revenue growth.Throughout my last 10 years of progressive leadership experience with Salesforce, I’ve been known for infusing positivity and levity into the workday and leveraging my wicked sense of humor to really connect with my people and make them feel like they’re more than just an employee.- CAREER HIGHLIGHTS -▶️ Introducing and refining processes now modeled by the broader organization for developing a content strategy, identifying speakers, and coordinating logistics for global customer events.▶️ Realizing CEO’s vision and transforming global event speaker lineup from subject matter experts to customer advocates, significantly boosting session attendance▶️ Building high-performing teams of customer-focused marketing leaders from identifying talent to mentoring, developing skills, and celebrating individual contributionsLET’S CONNECT: I’ve been described as process-oriented, a connector, a natural coach, and mentor. I’m working on expanding my professional network and would love to connect with like-minded professionals in my field. Send me a connection request, and let’s get to know each other!👥 Send me a Connection Request (Please "Add a note" or "Personalize invite" to get a response!)📧 Or send an email to ashleythorning@gmail.comWORK LIFE BALANCE: When I’m not cultivating client relationships or collaborative partnerships and capturing customer stories for marketing collateral? I enjoy cross-fit, reading, writing, and spending time with my husband and two kiddos!SPECIALTIES: Customer Marketing, Customer Relationship Management (CRM), Product Adoption, Enterprise Software, Software as a Service (SaaS), Salesforce.com, Customer Experience, Customer Satisfaction, Community Engagement, Client Relations

Ashley Renz's Current Company Details
Salesforce

Salesforce

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Sr. Director, Product Marketing for Salesforce | Driving revenue growth & product adoption | Refining processes for global events with thousands of attendees including Dreamforce & World Tour
san francisco, california, united states
Website:
salesforce.com
Employees:
46706
Ashley Renz Work Experience Details
  • Salesforce
    Sr. Director Of Product Marketing
    Salesforce Aug 2023 - Present
    Washington, United States
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  • Salesforce
    Director Of Customer & Professional Services Global Marketing
    Salesforce Aug 2019 - Aug 2023
    Spokane, Washington Area
    I was promoted to own customer marketing strategy development and implementation while guiding the team that manages hundreds of customer marketing activities per year—influencing multimillion-dollar pipeline-generated revenue growth.I strengthen relationships with customers and lead collaborative partnerships with executive leadership, product marketing, sales enablement, and strategy teams. I oversee the creation of marketing collateral including films, case studies, press releases, videos, email, and social media in this role as well.I also orchestrate in-person and virtual events with thousands of attendees to accelerate product adoption including sourcing, pitching, and preparing customer advocates for speaking events.KEY ACHIEVEMENTS:▶️ Acquired dozens of qualified customer references and multimillion customers into pipeline within first 2 quarters of launching customer reference program.▶️ Boosted keynote attendance and session attendance year-over-year after coordinating over a hundred customer breakout sessions and major keynotes.▶️ Enhanced tracking and monitoring of daily marketing activities by designing, testing, and rolling out a Customer Marketing Strategic Initiatives Intake Form, which was:--Later adopted by the international product marketing team with expected adoption across entire marketing organization later this fiscal year, and--Utilized to advise C-level leadership and support resource planning with quick insights.▶️ Captured over a hundred customer story assets to be leveraged by sales teams after standardizing a process for capturing customer stories.
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  • Salesforce
    Senior Manager, Customer Marketing
    Salesforce Aug 2018 - Aug 2019
    Spokane, Washington Area
    I leveraged multi-channel co-marketing campaigns including customer films, web content, events, voice of customer programs, and product launches—increasing customer assets in first year leading customer marketing program. I hired, coached, and supervised customer marketing team driving customer strategies for enterprise and commercial segments. I also launched several steering committees for cross-team collaboration across T&P, offerings management, legal, sales, product marketing, and executive leadership. KEY ACHIEVEMENTS:▶️ Revitalized Koa Club, boosting Koa community engagement and accelerating product adoption, by attracting and celebrating thousands of new Koa customers through email and other digital marketing activities.▶️ Overhauled World Tour from 100% subject matter expert-led to 100% MVP customer-led sessions, developing processes for sourcing customers with high community engagement and social presence.
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  • Salesforce
    Customer Marketing Manager
    Salesforce Sep 2017 - Aug 2018
    Spokane, Washington Area
    I established 24+ strategic integrated joint-marketing partnerships with Fortune 500 companies that amplified and promoted innovation and success at the top-tier brand level. I targeted ideal customer advocates and top-tier brands for global events and multi-channel campaigns including film, PR/AR, and digital strategies. I also created tailored customized co-marketing customer journeys and managed stakeholder and customer expectations.KEY ACHIEVEMENTS:▶️ Introduced customer engagement strategy for Customer Success Group portfolio in collaboration with cross-functional teams including product marketing, sales, customer success, and public relations.▶️ Recognized as “Best Presenter” for 3 consecutive years for new hire onboarding and sales enablement training presentations at Customer Success Group Bootcamp.
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  • Salesforce
    Global Success Programs Content Manager
    Salesforce Apr 2017 - Sep 2017
    Spokane, Washington Area
    I managed the content library for the Customer Success Group with 50+ sessions focused on driving product adoption. I also partnered with business leaders and executives to identify content gaps and pivot priorities for content maintenance. KEY ACHIEVEMENT:▶️ Expanded content library to 50+ sessions with an increase in virtual attendance on top 10 session topics, utilizing data to identify underperforming topics and sunset or refresh content.
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  • Salesforce
    Customer Success Manager
    Salesforce Aug 2014 - Mar 2017
    Spokane, Washington Area
    I advanced from previous sales roles to deliver exceptional customer experience by cultivating strong client relationships and collaborating with internal teams to support customer accounts throughout implementation of programs.
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  • Salesforce
    Sales
    Salesforce Jul 2010 - Aug 2014
    Spokane, Washington, United States
    EARLIER EXPERIENCE WITH SALESFORCE:▶️ Built and strengthened relationships with new and existing accounts, negotiated sales deals leading to 100% quota attainment in 2013 and 2014, and resolved issues quickly as a liaison for customers as Account Executive. ▶️ Accelerated revenue growth as Enterprise Business Representative and Sales Representative.
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Ashley Renz Skills

Salesforce.com Crm Direct Sales Sales Operations Sales Saas Lead Generation Account Management Business Development Customer Retention Solution Selling Direct Marketing New Business Development Sales Process Cold Calling Enterprise Software Customer Acquisition Strategic Partnerships Cloud Computing Selling Marketing Leadership Email Marketing Telemarketing Digital Strategy Customer Service Contract Negotiation

Ashley Renz Education Details

Frequently Asked Questions about Ashley Renz

What company does Ashley Renz work for?

Ashley Renz works for Salesforce

What is Ashley Renz's role at the current company?

Ashley Renz's current role is Sr. Director, Product Marketing for Salesforce | Driving revenue growth & product adoption | Refining processes for global events with thousands of attendees including Dreamforce & World Tour.

What is Ashley Renz's email address?

Ashley Renz's email address is ar****@****rce.com

What is Ashley Renz's direct phone number?

Ashley Renz's direct phone number is +141590*****

What schools did Ashley Renz attend?

Ashley Renz attended San Diego State University.

What are some of Ashley Renz's interests?

Ashley Renz has interest in Human Rights, Children, Arts And Culture, Education.

What skills is Ashley Renz known for?

Ashley Renz has skills like Salesforce.com, Crm, Direct Sales, Sales Operations, Sales, Saas, Lead Generation, Account Management, Business Development, Customer Retention, Solution Selling, Direct Marketing.

Who are Ashley Renz's colleagues?

Ashley Renz's colleagues are Tasha Benjamin, Adriano Monteiro, Padma Kurapati, Justin Davis, Selàm Zegeye, Greg Scarrott, Kevin Oconnor.

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