· Create and monitor strategy groups and campaigns to optimize performance against client goals· Fluency with latest evolutions of tracking and targeting: i.e. custom audiences & custom clusters· Proven ability to setup campaigns, synthesize data & results, identify trends & key findings· Use Insights Tools such as Facebook Analytics and Google Analytics· Proactively report campaign-related metrics on a daily basis· Create and test various target audiences and various ad units· Develop and implement new strategies for campaign expansion

· Integral in campaign set up and execution including order letters, specs, creative rotation and billing documentation· Responsible for smooth running of day-to-day activities; Stewardship, entering buys into MBOX and insure system reflects accurate buys, update buy summary documents, monitor network buys daily based on delivery data to insure delivery in flight· Assist in reporting and tracking budgets, savings and value, ensuring accuracy for internal team· Integral in campaign set up and execution including insertion orders, specs and creative trackers· Participate in analysis and post campaign summary of integrated programs· Distribute, collect and organize RFPs· Assist in evaluating partner proposals· Responsible for billing discrepancies and produce resolutions· Assist in actualization's with partners and final billing numbers· Coordination and scheduling of partner and team meetings· Compilation and distribution of conference reports from status meetings· Participate in departmental projects as requested· Compilation and distribution of conference reports from status meetings· Participate in analysis and post campaign summary of integrated programs

· Shot BTS production stills of the film crew, assisted with quality control and delivery of materials created to both internal and external clients· Research set locations and production venues through the logistical needs of the camera while focusing on the decision making process to align a script with location scouting and art direction

· Assisted with administrative aspects of account business (weekly and quarterly booked business) while maintaining a high degree of client service· Worked closely with Account Executive and Media Planner to create network presentations, target lists and leave behinds· Gathered sales materials and research data to create competitive decks

· Responsible for art directing and managing all on-figure and still life product photography shoots for our e-commerce site· Act as a creative liaison with retouching vendor to manage quality, standards and process · Communicate our brands strength and position in the market· Analyze weekly selling reports with intent for an immediate action plan to maintain profitability · Follow up and coordinate all ongoing projects in order to meet stated deadlines· Execute sales strategies with a proven ability to drive sales· Possessing a superb eye for visual composition and attention to detail, while coordinating all wardrobe styling for our photo shoots· Schedule and execute retailer placements alongside social media, email, editorial, site teams, working cross-functionally and collaboratively to ensure successful execution

Proficient in areas of inventory control, order processing and cashier management. Ensured category merchandising aligned with merchandising strategy and marketing featured items. Provided support by managing and maintaining all brand boutiques, merchandising planning tools, and creative templates for assigned areas of the business. Maintained a strong understanding of available tools to apply effective approaches to tasks and initiatives. Worked closely with buyers and site merchandising manager to determine product selection. Reviewed operating practices and procedures to determine whether improvements needed to be made and work to implement changes when appropriate. Maintained a keen interest in the fashion industry and market trends. Utilized the elevated levels of sales and client service to maximize sales performance.