Ashley Russo

Ashley Russo Email and Phone Number

Founder and President @ ASR Media Productions
Bethlehem, PA, US
Ashley Russo's Location
Bethlehem, Pennsylvania, United States, United States
About Ashley Russo

Ashley Russo, owner of ASR Media, is a seven-time Emmy® award-winning executive producer and 25-year media veteran.In addition to her role at ASR Media, Ashley is the CEO at Magnaplate, the world’s leading manufacturer of engineered coating solutions. She is the third generation to step into an executive role at the company founded by her grandparents, Charles and Sylvia, in 1952. At Magnaplate, Ashley’s years of management experience are capitalized to improve efficiency and communication.Deeply committed to her community, Ashley serves on the boards of the Girl Scouts of Eastern PA (GSEP), the Children’s Home of Easton, the Greater Lehigh Valley Chamber of Commerce (GLVCC), and Hospital Central Services, Inc.& Affiliates. Ashley is also an active committee member, supporting the Wildlands Conservancy, Take the Lead Lehigh Valley and Women United, to name just a few. She is a member of the Tugboat Institute and the United Way of the Greater Lehigh Valley’s Tocqueville Society. She co-chairs the GSEP Golf for Girl Scouts Annual Fundraiser and the Northampton Community College Food and Wine Gala. In 2022, she and her husband served as co-chairs of the United Way's Annual Campaign. The recipient of several leadership awards, Ashley has been honored with the LifePath and PICPA Community Service Person of the Year award, Girl Scouts of Eastern PA’s Take the Lead, the United Way’s Community Builder, Philanthropist of the Year from Women United, and GLVCC’s Volunteer of the Year.Ashley began her career as a producer on NBC’s TODAY show, Bloomberg L.P., and The Weather Channel. Her entrepreneurial spirit soon kicked in, and she became a writer, independent producer, and media consultant for numerous national publications and experts, including Cooks Illustrated, Prevention magazine, Women’s Day, and Weider Publications. She earned her bachelor’s degree in journalism from New York University.A lifetime horse lover, Ashely is a multi-time American Saddlebred world and national-titled equestrian. She resides in Bethlehem with her husband of 22 years, Joe, and her two children, Nolan and Renna.

Ashley Russo's Current Company Details
ASR Media Productions

Asr Media Productions

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Founder and President
Bethlehem, PA, US
Ashley Russo Work Experience Details
  • Asr Media Productions
    Founder And President
    Asr Media Productions
    Bethlehem, Pa, Us
  • Asr Media Productions
    Founder & President
    Asr Media Productions Mar 2013 - Present
    Bethlehem, Pa
    ASR Media Productions specializes in video and television production services, creative direction and writing, documentary story-telling, commercial concept and development, event recaps, and media training. Awarded three and nominated for eleven Emmy® awards, clients range from Fortune 500 companies to solo business owners, large healthcare networks, and worldwide nonprofits. ASR Media’s team handles projects of nearly every scale and genre – from studio interviews and on-location, corporate and commercial shoots, to in-house graphics and motion productions. In-house editors, marketing director, executive and coordinating producers, cinematographers, audio and lighting options, and a multi-set studio allow for quick and efficient ways to meet 21st-century client needs. In addition to ASR Media’s individual client work and production of the PEAK TV and St. Luke's Health Now, Ashley has produced several collaborative television productions including Roey’s Paintbox, seen nationally on APT broadcasting stations and locally on PBS39; Fireflies Musical Yoga; and Science Time, all co-productions with PBS39. The company's business plan relied on assembling a team of creative, hungry minds, currently consisting of seven production and marketing employees. She invests in her team, fostering independence and allowing room for growth, in the hope that they become leaders themselves. With company time for employees to volunteer, Ashley encourages everyone at ASR Media to join a nonprofit committee or board to share their time and talents with others. Clients rave about Ashley’s work ethic, her decisiveness, her relentless follow through and interviewing skills. As Lenore Mohr, Senior Director of Marketing & Communications of United Way and a former Hollywood executive relates, “Ashley’s abilities are on par with the best in the industry. She creates video gold, understanding and capturing the ideal sound bite. I’m constantly amazed by her.”
  • General Magnaplate Corporation
    Chief Executive Officer
    General Magnaplate Corporation Jul 2019 - Present
    What began as a consulting position transitioned into a full-time appointment with my first major project - the consolidation of General Magnaplate’s Linden NJ plant with the Austin TX plant. I successfully combined all engineered coating processes under a single roof to maximize efficiency, improve lead times for clients, and strengthening the focus on customer satisfaction through innovation, performance, product quality, and experience. My years of management experience ensured the enhancement of multiple systems in all General Magnaplate departments by creating and implementing numerous procedures to improve efficiency and communication.
  • The Peak Tv
    Creator, Host, Executive Producer
    The Peak Tv 2013 - Present
    Allentown, Pennsylvania Area
    In addition to her work at ASR Media, Ashley created and serves as executive producer for the nationally syndicated, Emmy® award winning The PEAK TV. The PEAK is the Lehigh Valley’s first 30-minute newsmagazine dedicated to health and wellness and it airs Sundays at 6:30 p.m. on WFMZ, Channel 69 and nationally on the Doctor Television Channel (DrTV). The show features health and lifestyle updates and local nonprofit organizations making a difference in the region. The PEAK TV’s mission is to give to the community and help people to become their best selves. Featured stories are aspirational, inspirational, and uplifting, and offer nonprofit organizations the opportunity to showcase their cause, mission, people, and success stories. Ashley donates nonprofit stories back to the group for use in their marketing, development, and fundraising. In addition to conducting interviews, Ashley manages show content, story development, scripts, filming schedules and instructions, post production details, and show promotion. Thus far the PEAK team has produced over 250 stories about the Lehigh Valley, its community and the people living there. The team learns participant’s stories, plans the narrative, schedules interviews, films, and edits, and uses social media to promote. With Ashley, people open windows into their darkest moments, and the team works to bring beauty - giving vision and clarity to their voice. In the words of one nonprofit leader: "ASR Media did an amazing job breaking down complexity into easily digestible sound bites and compelling visuals. Through the mastery of asking the right questions and beautiful footage overlaid with our key messages, donors and prospects finally understand what we do and how we serve the Lehigh Valley."In the short time since Ashley conceived the show, it has earned three Emmy nominations and won two.
  • Community Leader
    Mentor, Emcee
    Community Leader 2012 - Present
    Ashley takes seriously her role as a mentor. By design, she hires many people just starting out, guiding them in the business world. She trains her employees not just in the details of their roles, but in the nuances of how to be a polished, well- rounded employee, including: how to greet people, network, compose clear and succinct emails, be of service, and thrive in the business world. She also hosts young girls for career shadowing at ASR Media and regularly employs women interns as photographers, editors, and marketing assistants, continuing to advise them long after they’ve left the organization. Ashley speaks to school audiences; attends career days, resume and interview skill workshops; and gives presentations on student goal setting and performance. Local organizations continually reach out to Ashley to host events. She donates her time to emcee numerous nonprofit and for-profit events across the region, including Lehigh University’s Community Celebration Breakfast, American Heart Association’s “Pursenalities” Auction, Lehigh Valley Women’s Summit, and several CREW events and panels. Ashley also shares proprietary video content with others in her field, firmly believing that "success breeds success.”
  • Auxiliary Of St. Luke'S Hospital
    Vice-President/ Director Of Media Relations
    Auxiliary Of St. Luke'S Hospital May 2011 - Apr 2014
    Bethlehem, Pa
    In this volunteer position, Ashley promoted the fundraising efforts of the Auxiliary and the beneficiaries they support in the community.
  • Firerock Productions, Llc
    President & Executive Producer
    Firerock Productions, Llc May 2012 - Feb 2013
    Bethlehem, Pa
    Ashley produced, wrote, and created broadcast commercials, web content, instructional videos, corporate videos, and testimonials.
  • Ifscco
    Executive Vp - Chief Operating Officer
    Ifscco May 2010 - Mar 2011
    As the right hand to the CEO, Ashley worked on business development, sales, team management, and product development.
  • Northampton County Medical Society Alliance
    President
    Northampton County Medical Society Alliance Jun 2008 - May 2010
    Bethlehem, Pa
    As President, Ashley managed the board of directors, fundraising, and community outreach.
  • Ashley Renna Productions
    Creator & President
    Ashley Renna Productions Aug 2001 - Aug 2004
    Nyc/Nj Region
    Ashley produced various television programs including fitness TV for expert Donna Richardson, cooking segments with Cook's Illustrated, and health tips with Prevention magazine. She also: ■ Created and implemented a media training program for book and magazine editors across the country including Weider publications, Rodale, and McGraw Hill■ Produced the feature film, "The Last Request" and several commercials.
  • Nbc Universal
    Associate Producer, Weekend Today
    Nbc Universal Jan 1997 - Jul 2001
    Ashley pitched story ideas, coordinated guests, conducted interviews, wrote host intros and questions, setup live studio segments, followed breaking news stories, wrote news copy, and edited taped packages.
  • Wnyu Radio
    News Director
    Wnyu Radio May 1997 - May 1998
    New York, Ny
    Ashley managed the entire news team, oversaw content and story delivery, produced a weekly newsmagazine show, coordinated reporters, and worked with station staff to organize use of news department materials.
  • Bloomberg Lp
    Media Sales
    Bloomberg Lp May 1996 - May 1997
    New York, Ny
    Ashley worked with sales team to match companies with appropriate sales opportunities and programming.
  • Ruder Finn
    Account Executive
    Ruder Finn Sep 1995 - May 1996
    New York, Ny
    Ashley managed a leading pharmaceutical account and launched "ProFlowers."

Ashley Russo Skills

Media Relations Journalism Television Leadership Editing Public Relations Fundraising Public Speaking Event Planning Press Releases Social Networking Marketing Strategy Marketing Communications Web Content Video Video Production Social Media Magazines Newsletters Strategic Communications Interviews Facebook Marketing Training Publicity Television Production Corporate Communications Crisis Communications Speech Writing Executive Media Training Copy Editing Tv Production

Ashley Russo Education Details

  • New York University
    New York University
    Journalism
  • Oak Knoll School
    Oak Knoll School

Frequently Asked Questions about Ashley Russo

What company does Ashley Russo work for?

Ashley Russo works for Asr Media Productions

What is Ashley Russo's role at the current company?

Ashley Russo's current role is Founder and President.

What is Ashley Russo's email address?

Ashley Russo's email address is ar****@****ate.com

What is Ashley Russo's direct phone number?

Ashley Russo's direct phone number is +190821*****

What schools did Ashley Russo attend?

Ashley Russo attended New York University, Oak Knoll School.

What are some of Ashley Russo's interests?

Ashley Russo has interest in A Mother Of Two, A Walking Cookbook, An Aspiring Sommelier.

What skills is Ashley Russo known for?

Ashley Russo has skills like Media Relations, Journalism, Television, Leadership, Editing, Public Relations, Fundraising, Public Speaking, Event Planning, Press Releases, Social Networking, Marketing Strategy.

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