Creating and implementing digital marketing strategies, focusing on search, social, content & reputation, delivering measurable results for brands, SMEs, start-ups and talent.

Creating and implementing digital marketing strategies, focusing on search, social, content & reputation, delivering measurable results for brands, SMEs, start-ups and talent.

Key areas of responsibility:Managing and monitoring corporate communications including, but not limited to, external and internal web properties, social media, print communications such as media packs, both internal and external events, and promoting sub brands such as Radio Times, BBC Top Gear, BBC Gardeners' World and Match of the Day magazine. In addition, I devise and develop reporting mechanics for these channels and other marketing activities to provide regular analysis of performance to learn, iterate and improve the corporate marketing services.http://www.immediate.co.uk

Tasked to coordinate and manage the production of a variety of corporate and brand focused communications. This Includes some of the first external communication material to hit the market from Immediate Media Co.Strategy and co-ordination of the new corporate website www.immediate.co.uk - I compiled data, wrote copy and was involved in creating and implementing the design/strategy of the site; reporting directly to the director of corporate marketing.The main objective is to showcase the company and 'sub brands' in order to increase awareness and equity within the market and with key stakeholders,in addition to introducing consistency to all communications and touchpoints. Immediate has an elaborate cross-platform portfolio combining BBC Magazines, Origin Publishing and Magicalia.Key Achievements & Responsibilities• Coordinating & creating marketing communications materials in order to build awareness for Immediate Media, as well the full Immediate portfolio which includes titles such as Radio Times, Top gear, Match of the day, Gardeners World and many more• Copy-writing• Transferring communications consistently for both online & offline platforms• Analysis and manipulation of both online and offline data regarding segmentation, core markets, demographics, market research and all other insights• Creating and managing action plans and meeting all project deadlines • Liaising with designers to create engaging material• Coordinating, extracting and presenting information received from the Ad sales teams, Ad directors, Insight team and Director, Publishers, Editors and Senior Management such as the Commercial Director• Monitoring competition material and activity, thus aiding Immediate to remain at the forefront of the industry• Making recommendations for current and future communications material• Analysis of brand and creative solutions

SharkStaking is the fastest growing online poker staking operation, which stakes and mentors players of all ages and abilities. I worked directly under the Head of Operations and Marketing Director, and it was my duty to assist in the creation and implementation of an integrated and consistent communications plan involving advertising, online marketing, sponsorship, social media and PR. My objectives were to increase brand equity/awareness, increase the number and quality of applications, to increase click through rates, minimise CPA factors (cost per action) and to create brand loyalty in what is a very saturated market. Key Achievements & Responsibilities• Media planning & buying - strategically putting together an integrated, consistent online media campaign whilst controlling and managing budgets. In addition to this I also created an in-depth media schedule to maximise market reach• Liasing with graphic designer in order to create visually stimulating images for advertising and various campaigns • Producing copy for press releases and articles that focused on our company to increase brand equity/awareness and to solidify our position within the market• Maintaining and increasing presence on forums, blogs and web based platforms• Creating and implementing an extremely successful sponsorship campaign. This was part of an integrated communications plan to build brand awareness with the target market, in which we sponsored poker tournaments across UK casinos in conjunction with an industry leading Client. This created a good ROI which led to continued sponsorship programs and better affiliate deals with this Client. (Gaining an overall 10% increase in commission for Sharkstaking)• Creating and managing social media campaigns in line with the company communications plan• Identifying and managing a high profile affiliation campaign with a global Scandinavian media brand

Metropolis International Group Limited is a fast growing media group, established in 1994, that specialises in consumer, business and travel publishing for consumers and corporate partners During my time here I was placed in charge of a new campaign on behalf of Visit Britain. The campaign was for their ‘Accommodation know-how’ website which is a source of all information, help and legislative documents for hotel and B&B proprietors. I was the sole person running this campaign and was totally responsible for increasing the brand equity /awareness for both consumers and potential advertisers, whilst simultaneously working with the sales team to increase revenue.Key Achievements & Responsibilities:• Creating and strategizing for the integrated communications plan, utilising direct marketing, social media and online advertising with the aim to increase hits, registrations and usage to ultimately make the website more appealing to advertisers• Identifying and targeting potential advertisers, using creative and unique marketing communications• Successfully exceeding targets for achieving revenue spend from advertisers• Strategically carrying out a banner ad campaign to direct more traffic to the website• Creating and implementing an extremely successful email campaign to increase brand awareness. Repeat business by consumers was key, as was to generate new revenue from potential advertisers• Collating all data from the target demographic for potential b2b advertisers, along with establishing contacts for selling advertising space• Successfully creating and implementing social media campaigns• Managing various reports to monitor results and to assess overall marketing performance• Creating artwork for banner and skyscrapers, using Photoshop as well as writing copy for the website itself

Lexis Nexis is one of the largest producers of various legal journals and handbooks worldwide. I was responsible for managing, training, motivating and driving up to 30 individuals to achieve sales targets. Responsible for creating, managing and analysing various reports in order to constantly liaise with both the team and senior management to improve performance, internal procedures and to identify new business needs

Simply Switch were an industry leading Utility switching organization (Owned by one of the UK’s leading newspaper publishers). I was responsible for managing approximately 25 individuals to achieve sales targets. I also worked closely with the Marketing department on advertising campaigns and had to give one-to-one performance reviews for sales staff.

This role was to facilitate inbound, outbound and online sales as a call center sales advisor. I was responsible for identifying each of our customer’s specific needs, and helping them to maximize savings across an array of utilities. Working personally towards a ‘sales per hour’ target and converting leads generated from our web-based campaigns to sales for the company.