Responsible for the creation and maintenance of purchase contracts for government, industrial and dealer material coming into the Rock River regionMonthly report creation and distribution to assist our buyers in making informed decisions regarding pricing and material purchase quantities, as well as predict market trendsResponsible for the monthly reconciliation of material quantities and ticket pricing for major material suppliers in the Rock River regionPoint of contact for all ticket corrections and ticket maintenance for the Rock River regionResponsible for monthly scale promotions at Alter’s Rockford location – pricing, providing social media content Alter’s marketing management company, promotional product planning and purchasing and event executionResponsible for the monthly accounts payable process for all suppliers to Alter’s Rockford and South Beloit locationsPay freight bills for all contracted suppliers for the Rock River region

Owner and President of full spectrum marketing consultancy focusing in the areas of web design, social media management, Google Adword campaign management, project management and print/video advertising.

Responsible for all strategic marketing initiatives, including brand strategy, advertising for digital and print mediums, budget creation and management Responsible for website development and management using WordPress content manager, as well as writing optimized content to drive organic rankings on GoogleMaintain and manage branding through email campaigns through Constant ContactSocial media management and content creation for increased engagement and followers on LinkedIn and FacebookMaintain and supervise all web-related activities including Google Adwords, Google Analytics and other online advertising, including dedicated product landing pages and banner advertising on third party trade association websitesResponsible for creative direction and media planning for online, print campaigns and all marketing materials Develop written content for editorials, product features, press releases, product catalogs, brochures, flyers and all other related materialsManage, plan and organize all major company events, including large industry trade shows, dealer training events, corporate meetings and awards ceremony

Manage all aspects of Microsoft’s community engagement program, including on-site and off-site event execution, Microsoft’s employee volunteer initiative and the allocation of funds for sponsorships in business and community arenasDetermine the needs and demand for Microsoft products and community resources within the local market through market research and the dissection of the larger market into smaller, key demographic targets Create community programming to promote buy-in from local consumers and generate sales leads based on industry trends and the local demand for Microsoft productsDevelop meaningful partnerships with like-minded organizations to help drive Microsoft’s community initiativeManage relationships to assist in sales lead generation for the local Microsoft Business Development Specialist Play a key role as a member of Microsoft’s local leadership team through the management and development of a team of Technical Advisors and Product Advisors as contributors to Microsoft community engagement programDrive visibility to Microsoft’s community initiative through the supervision of key marketing channels including social media, print, email, Microsoft Dynamics CRM and Microsoft World Wide Events online registration tool Develop marketing and outreach strategies to drive awareness to all Microsoft initiatives including, child and adult education, business and new product releasesDeliver recaps for review by Microsoft's Executive Team regarding sales opportunities, partnerships and event opportunities generated through the community initiative Demonstrates effective leadership as principal trainer for Microsoft’s Community Development leadership onboarding and training program

Advised on the overall marketing strategy to drive the University’s alumni giving programPlayed key role in the photography process for all University alumni events and managed post event electronic alumni event photography database, used for University marketing and public relation initiativesAuthorized user of the University’s Raiser’s Edge database containing confidential constituent informationDeveloped high level event citations for the University President to recognize University donors and outstanding leaders in the local community Main contributor in marketing materials used to support the alumni giving program, including press releases, alumni newsletter, online social media content and event citations, invitations, menus, comment cards and post event materialsParticipated in developing social media strategies and web content to drive young alumni giving and generate donor leads for Senior Development OfficersActed as a project manager for all tasks designated to undergraduate student workers within the Advancement office

Designed and developed content for marketing brochures and fliers to be distributed to prospective students for recruitment purposesPerformed key demographic research to determine strategic recruiting markets based on student audiences that were demographically aligned with the college brandOrganized and managed a team of students who contributed volunteer time to solicit donations on behalf of the collegeManaged the outreach and schedule for prospective student bus trips to campus for all open house programsPlayed a key role in the facilitation of open house programs for prospective students, including tours, pre-event logistic preparation and acted as Session Liaison for major-specific, high level visits

Performed research as the main contributor to the competitive analysis, industry overview and forecasting sections for all new client marketing plansAssisted in developing key marketing strategies for implementation by new clientsUtilized Marketstance and excel to develop graphs and charts showcasing the future growth in various insurance markets based on industry research and analysis

Facilitated the completion of multiple Human Resource projects, including payroll and the creation of new hire orientation information Participated as a member of the Customer Service team by managing client orders by collecting, proofing and vouching promotional product ordersAssisted in the execution of direct mail campaigns, including the creation of marketing content, tracking process of leads generated by the campaign and pinpointing results that may lead to necessary changes in future campaigns