Ashley Watson Email & Phone Number

San Francisco, Ca, Us

San Francisco Bay Area

TechInsights is widely recognized as the world’s leading provider of advanced technology analysis and intellectual property services, providing content and services to the world’s most successful technology companies.

San Francisco Bay Area

Inverta is a boutique B2B marketing consulting firm that helps CMOs and marketing leaders develop and activate their marketing strategies with a focus on leveraging and optimizing marketing technologies to drive results. Inverta's deep expertise in martech bridges the gap between strategy and activation, supporting your organization's seamless transition from theory to practice. Areas of focus include: - Account Based Marketing (ABM) - Demand Generation Assessments and Roadmaps - Campaign strategy and planning - Lead Management - Martech advisory- CMO/Chief of Staff Advisory- Reporting, insights, and analytics•Responsible for developing and managing Hi-Tech Enterprise accounts in North America.•Was instrumental in developing Inverta’s first outbound motion including SFDC reporting, sales’ responsibilities, and prospecting cadences.

San Francisco Bay Area

As an Enterprise Account Executive, I was responsible for business development, field marketing, managing existing client relationships, event marketing and driving new business opportunities for the Bay Area territory. I specialized in subscription, consulting and e-Learning solutions for Marketing, Sales and Product executives at hyper-growth B2B organizations. Enterprise net-new logos I've won include Facebook, Yahoo, VSP, Agilent Technologies, TriNet, and Talend.On top of winning large net-new logos, I also worked as a Solutions Partner selling the SiriusDecisions product line to help expand existing Forrester accounts. Major accounts included Motorola Solutions, Avnet, IQVIA and Insight.-Winner's Circle 2021; 170% quota attainment- 2021 New Business MVP Award-Founding Member of Forrester's LatinX D&I Committee-SKO New Business Presenter-Mentors 3+ New Hires-Led training on new Forrester Decisions products-Led internal coaching session on sales account and territory planning for U.S. sales team.-Participated in Women's Mentoring event.Forrester is one of the most influential research and advisory firms in the world. We work with business and technology leaders to develop and operationalize customer-obsessed strategies that drive growth. With the SiriusDecisions product line, we deliver actionable intelligence, transformative frameworks, and expert guidance that equip executives to modernize and elevate sales, marketing, and product performance.

San Francisco Bay Area

Quota bearing field sales rep responsible for business development, field marketing, managing existing client relationships, event marketing and driving new business opportunities across hyper-growth B2B Bay Area companies. -134% above annual bookings quota in FY18.-Future Leaders Program: Q3 2017-Deal triangulation: ability to identify new opportunities and cross-sell services across business units within accounts post-sale.-Certified in ValueSelling Associates sales methodology.SiriusDecisions is the leading global B2B research and advisory firm. We deliver the actionable intelligence, transformative frameworks and expert guidance that equip executives to modernize and elevate sales, marketing and product performance.The SiriusDecisions client base includes senior sales, marketing and product leaders from GE, IBM, AMEX, Cisco, Nokia, Siemens and over 1500 members of our Executive Advisory Services. SiriusDecisions was acquired by Forrester in January 2019.

San Francisco Bay Area

Decisely makes health benefits, business insurance, and human resource management easy and accessible for small businesses. We’re focused on helping people make and administer life’s most important decisions. Empower smart decisions. Join the thousands of employers & employees that partner with Decisely for service and expertise.-Identified and managed new business opportunities through an extensive sales cycle: heavy prospecting, discovery calls, product demos, and benefits advising through closing and onboarding.-Account management with 100% client retention.-Conducted team trainings on demo cadence and buyer types.-Advised on best practices for account organization and lead statuses in Salesforce.

Talent and employer branding consultant for C-Level, HR, Recruitment and Marketing professionals to help companies promote their employer brand, improve transparency within their organization, and create a more efficient recruitment strategy. The ultimate goal of Glassdoor's talent solutions is to help companies capitalize upon the power of social media recruiting, reduce cost-per-hire, and better manage their internal and external brand reputation.-Directed consultative meetings with small to mid-size companies to discover employer branding and hiring needs, provide product knowledge and value, and close new business. -91% goal attainment in Q2 2015; 166% of August 2015 monthly goal-100% customer retention rate.-Heavy prospecting and generation of new business meetings; average 8-10 new opportunities/week.-Attended regular SANDLER sales trainings.

San Francisco Bay Area

Demandforce is a corporately owned, software marketing company focusing on regional outbound sales and small business development.-Delivered consultative, web-based product demonstrations to identify business needs, build product value, and close new business. 40% average closing ratio. -Consistently met monthly and quarterly sales goals. Top 5 in Lifestyle Division and Top 20 in sales within the entire company Q1 2013. -Managed accounts from initial sale, customer onboarding, and customer support.-Developed marketing strategies for accounts through social media and targeted business campaigns.-80% average customer retention rate.-High volume cold-calling and demo scheduling.

San Francisco Bay Area

-Exceeded quarterly goals within two consecutive quarters to earn promotion to account executive.-Qualified, built, and managed a sales pipeline. -Acted as liason between account executive and prospect to generate new business. -High volume cold-calling averaging over 50 calls per day.

Santa Barbara, California Area

• Managed media verification database to ensure buys were scheduled and to confirm contract information.• Developed business and personal relationships with national and regional television representatives including CBS, FOX, ABC, NBC and ION affiliates. • Analyzed media data and calculated results such as CPO, AOR, and Call/Order Ratio.• Responded to media inquiries via telephone and email. • Met project deadlines and broadcast airing deadlines. • Proofread telemarketing scripts. • Assisted with department projects: assigning 800#s, client test calls, ordering air tapes.• Reconciled invoices. • Coordinated decorations for annual company event. • General office duties: copies, mailings, scanning, faxing, ordering supplies.

Santa Barbara, California Area

• Developed and implemented marketing and branding campaigns to promote local businesses. Acquired and managed several clients including: Twiin Productions (music and entertainment company based in Santa Barbara), Milano's Restaurant (popular restaurant in Ventura), Bryant & Sons (high-end jeweler in Santa Barbara), The Jewelry Mart (jeweler in Goleta), The 805 Deli (local Santa Barbara eatery), and Outfooters (specialty athletic shoe store in Santa Barbara). • Consistently met monthly sales goals ranging between $3,000-$8,000 in revenue. • 40% average closing rate.• Built customized radio ad schedules to target the clients' desired demographics. • Coordinated promotional events such as on-site appearances, raffles/giveaways and live entertainment.• Scheduled and organized meetings with clients. • Produced networking opportunities among clients. Ex.: “All About Summerland,” campaign to attract consumers to Summerland, CA while also uniting businesses in the area. • Responded to clients' requests: i.e. adjustments to schedules, budgets, and/or commercials.• High volume cold calling via telephone and door-to-door. • Wrote radio ad copy for on-air commercials.