Ashley Werner Email & Phone Number

Manager of Marketing Department

• Covered 5 states, providing sales and marketing support for the Security Division to internal territory reps as well as to area distribution and customers.• Delivered monthly sales forecasts by finding and developing new distribution and anticipating orders from existing accounts, while managing their product placement and inventory, developing sell through programs, and conducting product training and field sales calls.• Utilized fluctuating operating budget to manage sales and marketing activities such as POP material, training, events, advertising, sales contests, demo equipment, free goods, and travel.• Conducted structured communication and feedback about security product development with product managers, engineers, customer support staff, and executive level management.

• Created and implemented seasonal marketing and sales strategies for the DEWALT brand to be used by Lowe’s and Home Depot reps both nationally and within six-state, Midwest territory.• Mentored new hires to develop skills necessary to complete entry level sales and marketing development program while driving communication among regional team’s hierarchy.• Developed and coordinated high-impact marketing initiatives and events surrounding NASCAR races, designed to spike sales and generate brand awareness and excitement.

• Managed 2 local reps, markets of $25-30M in annual sales, and 30-50 stores for the Lowe’s account in the Midwest, consistently delivering growth over goals.• Drove sales by working with regional vice-presidents and district and store managers to develop regional business plans based on local trends to gain high product sell- through.• Incorporated various sales-driving activities into business plan: regular training, seasonal high-impact events, prime product placement, and structured communication and support with Lowe’s staff at all levels.