Ashley A. Bernard Email & Phone Number

Philadelphia, PA, US

• My philosophy is simple — when authenticity leads, engagement follows
• More than a marketing partner, I operate at the sweet spot between community strategist, content coach, and creative director to help purpose-driven organizations create engaging connection points for their audiences.
• Client-collaborators include Girl Develop It, StartingBloc, Philly Startup Leaders, The Opt-In, Wellstruck, CMJ Group, and NC Counts Coalition

• Utilized values-based research to develop culturally aligned campaigns in partnership with North Carolina’s Dept. of Health and Human Services (NCDHHS) COVID-19 Response Team to encourage state-wide vaccination.
• Collaborated with the Linked Learning Alliance on a Golden Pathways message strategy resulting in $500M program investment by the State of California
• Spearheaded strategies, crafted compelling content, and executed initiatives for esteemed clients including NC DHHS Division of Child Development and Early Education, Issue One, and the Robert Wood Johnson Foundation

Greater Philadelphia Area

• Served as the “voice of the company” and championed brand visibility through dynamic social and editorial content creation, strategic partnerships, targeted recruitment initiatives, and community engagement
• Conceptualized and produced 20+ compelling events including “Wonder Women in Analytics”, “Become a Digital Testing Jedi”, "The Customer Experience (CX) Marketing Promise", Sitecore Symposium presentations, and a ribbon.
• Collaborated with C-suite leadership, Marketing, and HR teams to successfully execute a strategic communications strategy for company acquisition and transition from 60 employees to 200+

Greater Philadelphia Area

• Managed 60+ marketing and web development projects for the Delphic brand and a docket of clients including Comcast Xfinity, Bridgewater Associates, and Ballard Spahr
• Spearheaded community engagement, including management of the 300-member Philadelphia Area Sitecore Users Group (PASUG) and organizing the 2016 Girl Develop It Philadelphia Open Source Fellowship

Philadelphia, PA

• Responsible for moving elements of digital marketing, web design and web development builds through the project management life cycle
• Worked with both external and internal resources to manage day-to-day schedules, tasks and costs for digital marketing projects to ensure on-time and on-budget delivery
• Boosted brand visibility via company participation in regional tech events

Working on full service branding, social media, web design, & small business consulting projects. I help businesses realign their organizational and visual identities with their short and long term goals, via full website redesigns and cohesive marketing collateral, which often includes developing content and social media strategies.Visit my portfolio to.

• Directed brand and social media strategy including management of all social media platforms including Twitter, Facebook, Google+, Pinterest, and Buzzfeed
• Built brand’s online community via a multi-channel engagement strategy including the development of a scholarship incentive program

Philadelphia, PA

• Executed strategic digital and social media planning and campaigning, including user-generated content (UGC), interviews, blogging, and management of Twitter and Facebook accounts, among other platforms
• Oversaw a division of six core team members and interns on social media and design initiatives

Greater Philadelphia Area

Planned and designed infographics based on data gather from past program participants.

Philadelphia, PA

Researched venture capital and ease of entry into entrepreneurial sectors in Brazil in comparison to USA, Israel, and France under guidance of two MBA candidates, in addition to transcribing interviews by various professors and leaders in various emerging global sectors

Philadelphia, PA

Semester long internship during which I assisted with filing, mailings, event planning for the annual gala, and managed the YouTube account.

Philadelphia, PA

Assisted with research in topics ranging from current aid and development initiatives to criteria for grant foundations, draft reports based on findings, and write concept papers for collaborative efforts. Also aided with social media content curation and managed Twitter account.

Assisted with setting up health appointments, school registration, locating jobs, housing and allocation of other resources for new refugees living in the Philadelphia area