Kathy Lee Email & Phone Number

Washington D.C. Metro Area

Vancouver, Canada Area

The One Project is a private community and mental health support group using therapeutic photography techniques for mental health. Help us change how we see and talk about depression, anxiety and mental health.https://theoneproject.co/make-an-impact/

Vancouver, Canada Area

Vancouver And Toronto

• Client: Volkswagen Canada
• Managed projects and campaigns to ensure deliverables are completed according to strategy, production timing and within budget.
• Collaborate closely with clients and interagency partners for campaign planning from inception to launch on nationwide communications (i.e. print, collateral, digital, out-of-home, social-media and CRM).
• Project lead for the Beetle Road Stories national campaign. The campaign included digital, social media and CRM, with an elaborate contest and artist partnership with Universal Music. Campaign was awarded by LOTUS.
• Managed the Touareg Remote Luxury Collection program and relationship management with our premium hotel partners (Rockwater Secret Cove, Buffalo Mountain Lodge, Manoir Hovey, Drake Devonshire and Trout Point Lodge)..
• Led the redesign of the 2016 model brochures from planning to production.

• Clients: Volkswagen Canada, Arthritis Research Foundation, Nestlé Purina Canada
• Account lead for Purina Nestlé Canada’s corporate website redesign and implementation of new global branding, new website development for Purina Pro Plan and usability testing for MyPuppy.ca.
• Successfully led Purina Pro Plan’s national photo contest on a multi-platform communication plan, reaching over 6,000 contestants.
• Responsible for ongoing website maintenance of Volkswagen’s website and worked closely with the media company to strategically establish search-engine optimizations.
• Managed multiple Volkswagen campaign launches and ensured messaging and brand tone were consistently communicated on all platforms. Deliverables comprised of digital, social media, print, newspaper, OOH and airport.
• Conducted focus group interviews for Arthritis Research Foundation and help develop new branding and positioning for the organization.

Toronto, Ontario

• Clients: Audi Canada, Pfaff Automotive Partners and Toronto Zoo
• Managed the brand development and campaign for Pfaff Automotive Group.
• Curated Audi’s global content and press materials for website and YouTube channel.
• Led the design project for the Toronto Zoo’s “Wild for Life” fundraising campaign.
• Responsible for detailed Budget Control Reports for clients

Toronto, Ontario

• Client: BMW Canada
• Provided support for multiple national campaigns and assisted with day-to-day client requests.
• Compiled competitive market research and competitive analysis for the 2010 BMW business pitch.
• Trafficked projects efficiently with production, studio and creative teams
• Develop and present effective creative briefs with Director’s support
• Maintain communication materials (e.g. Estimates, Status, Workbacks)

• Clients: Nestlé Baby, Heinz, LG
• Prepared presentations, minutes, and compiled competitive analysis.
• Managed deliverables with the studio and production teams.

• Managed team of 5 researchers for T.A.V.I.S. re-branding marketing campaign.
• Responsible for triangulating, moderating and transcribing focus group studies.
• Presented detailed report and recommendations to Toronto Police Services Board.
• Established rapport with social service agencies in at-risk communities.

Toronto, Ontario

Diploma

Education record

Bachelor Of Arts Degree

Pwb School Certificate