Ashley Epperson Email & Phone Number

Atlanta, Georgia

Sandy Springs, Georgia

• Oversee all aspects of acquisition communications plans for relationship marketing, strategy and development, including supervision of projects that ultimately support both the overall brand, product launches and event marketing business objectives.• Fully manage integrated campaigns from briefing, concept selection, implementation/production to post-campaign wrap up.• Manage volume vehicles lifecycle communications across traditional and digital advertising properties.• Work cross-functionally with internal/external agencies to integrate campaigns across Digital, Media, Social, and CRM channels to ensure communication consistency. • Responsible for direct management of agency partner.• Develop, monitor and ensure implementation and integration of strategic communications to meet acquisition objectives for the brand and products to drive brand consideration. • Define and target key customers and prospects for each communication. • Maintain all projects within defined budgets and schedules. • Collaborate with agency and vendor partners to advance marketing programs and meet business goals.• Develop, write up and oversee action plans, strategy platforms and creative briefings for customer and prospect initiatives that leverage full integration of all mediums.• Oversee integrated long lead and product launch marketing initiatives. Help manage collaborative effort with internal and external departments/partners.• Integrate and coordinate with field teams on key programs.• Present to Executive Management on specific key initiatives.

* Analyze business requirements, wireframes and functional specifications to develop content for AT&T customer-facing website: sales, publicity, and social media. * Collaborate with digital experience teammates, business partners and analysts, web producers, usability experts, and implementers to develop original content. * Assess new and existing web pages to optimize user experience via SEO. * Align content with brand voice/tone and att.com brand guidelines. * Manage content for multiple concurring projects in a fast-paced environment. * Selected to participate in a national design/content strategy/information architect session to improve customer communications to align with brand strategy.

* Administered and coordinated the Vice Presidents’ duties in accordance with the SGA Constitution.* Served as President of the Senate and oversaw internal operations. * Provided a voice for the student body in academic and institutional affairs. * Participated on five boards and conducted biweekly Senate meetings.

* Constructed social media monthly plans for 11 franchise locations.* Produced creative content specific to seasonal promotions for social media outlets.* Increased internet traffic and brand awareness through social media.* Monitored consumer activity and analyzed to better plan for future content.

* Represented Glaceau brands at events, retail, and sampling opportunities at multiple locations* Implemented full product knowledge and understanding of product benefits* Increased brand awareness and sales by engaging consumers to sample products while communicating product functionality

* Managed and executed grassroots marketing initiatives and promotional directives for the Southeast. * Provided extensive market research to generate leads, coordinated events remotely, secured effective branding and social media inclusion.* Secured earned-value college media promotions in excess of $11,000 via print inclusion, on-air mentions and social media postings.* Assisted with various personal appearance tours/press days with movie-related talent.* Brainstormed publicity and promotional stunts.* Wrote weekly promotional reports which were sent directly to the client.