Ashley Kim Email & Phone Number

– Designed, tested, and iterated desktop wireframes and prototypes for a new website using Figma– Developed new branding for the client including logo, color palette, typography, and illustration– Collaborated with engineers to support the translation of the designs to a developed website

– Conducted an audit of all pages and features in the Aetna Health App and created a sitemap in Miro to document all screens and instances– Rebuilt a desktop and mobile web page in Figma using the Aetna design system and UI Kit to assist with the organization’s migration from Sketch to Figma– Proposed an idea and created a design in Figma for a CVS Health customizable dashboard to improve the digital experience and unify the CVS brand– Attended scrum meetings, design reviews, backlog refinements, and PI planning under a SAFe/Agile framework

– Designed promotional materials including posters, email templates, road maps, and presentation slides– Created a sitemap of Moderna’s digital ecosystem to log all websites, customer touch points, and downloadable resources– Participated in brainstorming the visual identity, content, and wireframes for a new website– Attended regulatory meetings and discussed edits to be made to the marketing materials in order to adhere to legal guidelines

Boston, Massachusetts, United States

– Collaborated with other design team members to establish a brand identity through type, color, and image style– Participated in weekly design team and conference team meetings by sharing feedback and opinions

Boston, Massachusetts, United States

– Engaged in active listening during focus group and usability testing sessions to document detailed notes and pull important insights– Wrote a research summary and documented detailed findings in a report addressed to the project’s stakeholders

– Managed the Center for Physician Well-Being Outlook mailbox and distribution of a weekly newsletter via MailChimp– Attended planning meetings with various MGH well-being groups and compiled all information into minutes and action items

Boston, Massachusetts

– Assisted in reviewing and editing Qualtrics surveys for market research studies conducted by Marketing Department professor– Participated in conducting the in-person segments of the studies by setting up lab equipment and instructing participants in completing the tasks and surveys

Irvine, California

– Received cash and credit orders from customers and provided information about the business and products– Completed orders and served customers in an efficient and orderly manner– Maintained a clean and safe environment for customers and closely monitored ice cream machines and appliances– Recorded sales and inventory by filling out a cash report at closing

Bachelor Of Science In Business Administration And Design, Marketing And Graphic & Information Design

Education record

Education record