Marketing Director of Fred Martin Auto Group in Barberton, Ohio. Fred Martin Auto Group is the parent company of Fred Martin Superstore, Fred Martin Nissan, Hyundai of Louisville, Trusty Cars & Credit, Budget Car Mart, World Financial Services Inc, Fred Martin Collision Center, and Speedy Wash & Lube. Also serves as Human Resource Advisor to HR Department. Named one of National Automobile Dealer's Associations "Women Making History in Dealerships" in 2021 at "Ohio's Largest Used Car Dealer".I work hard to bring a fresh perspective to the auto industry, focusing on emerging technology and improving the experience of the customer in any way possible. As a part of our Human Resources team, it is also my desire to re-think the traditional roles in automotive to bring more women to the industry, and with that a more feminine approach to the customer service we provide. Specializing in media strategy, planning, and buying, I also write ad copy, appear in television spots (traditional and linear), and audio spots, and I evaluate results using a variety of metrics. Research, implementation, and launch of tools assisting in procuring customers and assisting our Sales and Service staff with state-of-the-art technology is my specialty.I also monitor and respond to customer issues and review on all platforms and guide the staff on how to respond, and improve our internal processes to achieve higher levels of customer service.Photography of our inventory falls under my area of influence. I work with staff to ensure photo quality and proper marketing of each vehicle in inventory while using the latest technology to improve the process.Well-versed in Google Analytics, Google My Business, Meta Business Suite, HULU self-service platform, all mainstream 3rd party lead providers in automotive, and automotive-specific tools and programs.
