Ashley Stewart Email & Phone Number

Louisville, Ky, Us

Louisville, Ky, Us

Louisville, Ky, United States

Louisville, Kentucky

Louisville, Ky

Louisville, Ky

• Manage the marketing budget and annual product launches, tradeshow & media plans for United Technologies Climate Control & Security brands. • Lead the channel partner marketing program by conducting field surveys of what dealers need on a consumer sales level and utilizing those learnings into large-scale execution plans.• Specialize in the B2D2C (business to dealer to consumer) path to purchase cycle by developing channel marketing plans that can be easily transferred and executed on the dealer level.• Develop strategic plans to promote product offerings based on the specific dealer/end user messaging.• Continually showcase the value the agency brings to a company’s marketing portfolio by forward thinking, planning, and brainstorming ways to connect the brand with their customer (channel partners and consumers).

Louisville, Kentucky Area

• Executed marketing strategy for a variety of clients with an emphasis on digital optimization and website user experience.• Initiated and negotiate media buying for ad networks as well as social media paid advertising.• Managed automated marketing campaigns through Exact Target email platform for several clients by segmenting their distribution lists and identifying opportunities for drip campaigns.• Served as content editor and contributing writer for the Logic & Magic publication.• Specialized in SEM/SEO tactics to aide in the client’s organic marketing reach via Google.

Louisville, Kentucky Area

Scoppechio (previously known as Creative Alliance) builds customer relationships across all media platforms to support revenue growth and build brand loyalty.• Developed holistic marketing and brand awareness plans for NPC International, the largest franchisee network for Pizza Hut accounting for over 1,200 stores nationwide.• Integrated the most cost-effective approaches while balancing the regional and market-level budgets.• Presented the recommended strategies to the client based on brand analytics and sales and redemption data.• Evaluated results of all campaigns to immediately optimize based on key learnings and what messaging and mediums are resonating with the targeted consumer base.• Managed an internal team and guided them with their career goals and growth opportunities.

Louisville, Kentucky Area

• Managed a competitive website for all retail-based clients that profiled industry trends and messaging strategies.• Assisted in developing and executing the print, email, and digital media strategies of all NPC locations.• Customized national promotions to target audiences including optimizing the messaging and offers by market.• Led the team on execution while assisting the Account Supervisor on strategy recommendations.

Louisville, Ky

• Balanced budgets for the client on a monthly basis to ensure all media placement was cost efficient.• Worked closely with NPC to create local store marketing solutions to increase traffic and sales on a regional or hometown level including digital campaigns, loyalty programs, and college advertising.• Presented marketing trends in a quarterly report for the client to stay top-of-mind and relevant to consumers.• Leveraged internal departments to provide the best solution for the client (art directors, media buyers, copywriters, and the accounting team).

Louisville, Kentucky Area

• Worked one-on-one with business owners of all retail capacities to build the best marketing, branding and advertising solutions to fit their needs within Courier-Journal Media products.• Provided the most up-to-date market information for each particular business sector and specialized formatting the client needs to reach their target audience.