Ashley Bast Email & Phone Number

Toronto, On, Ca

Mississauga, Ontario, Canada

Strategic Planning & Vision for Furlani Garlic Bread and Baked Goods portfolio in both the Canadian and US marketplaces. Building a winning, consumer and customer-centric organization, leadingthe company on its journey to growth by building brand presence and leading innovation.Collaborative Business Leader and partner in the development and implementation of an ambitious 5-year expansion strategy. The Architect and Champion of a transformative brand building strategy designed to create powerful brand equities, expand consumer consumption rates, and furtherexpand and strengthen the company’s market position.

Kitchener, Ontario, Canada

- In-class & Online teaching of Post Grad students in Strategic Marketing Communications Program and Strategic Global Business Program; teaching is inclusive of integrated marketing communication strategy, planning (online and offline), Digital Marketing, Research & Analytics.- Micro credentials training in Teaching & Learning Models as well as Remote Engagement with various tech apps; continuous learning courses inclusive of Generative AI tools and evolution.

A builder who helps companies drive growth, through a consumer centric focus that is underpinned by sound strategy and insights. Able to help Marketers navigate through the complexities that have been created by digital media shifts and the automation process. Available as part-time leader, interim leader or consulting basis.

Toronto, Canada Area

Acuity is a leader in the programmatic marketing space, connecting advertisers to consumers through display, video & social platforms on desktops, tablets and smartphone devices. Acuity makes it possible to target and connect intelligently with the right consumers, in the right places, at the right times, all for the right price.Reporting to the CEO, responsible for developing strategic direction and brand positioning for Acuity & AdScience.2014 Highlights- Ranked 8th on 2014 Deloitte Canada's Fast 50 - Ranked 26th on 2014 Deloitte North America's Fast 500- Helped drive +40% growth- Lead first company Strategic Planning Process- Created first Canadian Marketers' Programmatic Landscape Research in partnership with Marketing Magazine- numerous speaking and educating engagements within U.S. and Canadian Marketing Leadership community - Significantly elevated brand presence and profile (high double digit increases in website traffic and social engagement).Want to learn more about Programmatic Marketing and how to Target & Connect Intelligently? Click here to watch! https://www.youtube.com/watch?v=Q6QA5qXLzaM

Toronto, Canada Area

Recruited to help create new way to position the business and the brand for the next level of explosive growth. Reporting to the CEO, responsible for developing strategic direction and brand positioning. Acuity is a digital tech company that has grown exponentially since its start up 4 years ago – 5 employees to 60.

Toronto, Canada Area

Recruited to help create new National Marketing department and lead the Pantry Bread, Private Label and In-Store Bakery Team with sales of $700MM within a Direct to Store Delivery system; managed a team of 16 Marketing and Product Development reports. Rebuilt Marketing team to become recognized as Marketing Magazine's Top Marketers in Canada. As leader of the Bread Category, grew the category from the 5th largest to the 2nd largest in grocery.

Selected to be the Marketing lead of a 7 country Pan European Wet Soup Strategic & Business Planning team with sales of $502 million and 41% market share; role encompassed working within a matrix structure to drive business strategy and innovation.

Selected by UK President to be the Marketing lead, and beverage & wellness Expert on a high speed innovation team charged with creating and delivering new growth platforms, reporting into the New Ventures VP and Marketing VP. Launched V8 Fusion in the UK market, which was then launched in the U.S. and Canada in the following year.

Selected by Executive team to lead the multifunctional Soup Business team and after a restructuring of the Marketing Department. The flagship portfolio was $230 million (63% share, 91% HH Pen) comprised of a portfolio of 6 soup & ramen brands, reporting to the Business Director of Wellness Brands. Team was responsible for business planning, target setting, executive updates and total P&L performance. Focused on creating Campbell's Soup first sodium reduction strategy and first total Campbell Soup family communication strategy.

Selected to lead 6 member multifunctional Beverage Business team and team of direct reports to revitalize a large but stagnant power brand. Team was responsible for business planning, target setting, executive updates and total P&L. Market leading brand with turnover of $80 million (37% share) reporting to the Business Director of Wellness Brands. Drove double digit growth with revitalization plan.

Launched Goldfish Crackers into Canada and led the brand to be the #1 Kids Cracker in Canada.

Appointed to newly created Innovation team designed to generate new growth for the company by identifying ideas greater than $10 million, reporting into the newly appointed Senior Brand Manager, Innovation. Helped create the initial strategy and consumer research for resealable soup and puree soups (Gardennay).

Recruited to work on Canadian Brand Icon; Reported directly into the Marketing Director of Soup. Enhanced in-store consumer shopping experience by resetting R&W label design - Canadian project was picked up and established as Campbell Soup label standard globally.

Worked on fast paced Cover Girl Brand Team, #1 cosmetics brand in Canada and the most profitable brand in P&G’s Health & Beauty division. Responsible for resetting the in-store shopper experience from a sea of peg board to installing the first electified sections in Mass Merch, Drug and Grocery retailers.

Member of Joint Venture Negotiating team including the President and Vice President Business Development.