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Builder of Growth Strategies and Teams for Consumer-Centric Businesses and Brands.A Consumer Packaged Goods Marketing Executive, General Manager and Consultant who has worked on brands at P&G, Campbell’s Soup (Canada, UK, and Europe), Canada Bread (Bimbo Bakeries Canada) and Furlani Foods. Post Grad Professor of Digital Marketing and Global Business and former executive of Programmatic Startup that helped take Public. Accomplished business and team leader/coach/mentor, trained in the Packaged Goods Consumer Marketing environment. A consistent track record of leaving businesses in better shape than when inherited via 3 main pillars a) clear strategies & plans b) elevated team performance & engagement c) results and business growth at both top and bottom line. A trailblazer with an entrepreneurial spirit and passion for building businesses in a pragmatic manner that drives energy and momentum. A large curiosity and appetite for continuous improvement.A few of the highlights from his time in Packaged Goods includes launching Goldfish crackers into Canada, leading the reset of Campbell’s Red & White label design (establishing the Global standard for the brand), creating and launching V8 Fusion in the UK (which established the framework for the successful North American launch), repositioning Dempster’s as ‘Canada’s Bakery’, signing Sidney Crosby as a brand champion for Dempster’s after his golden goal at the Vancouver Olympics, and playing a leadership role in both Campbell's Soup and Canada Bread/Maple Leaf Foods nominations and being named as Marketing Magazine’s ‘Marketers of the Year’.Ashley's intrigue with the changing role of media, data and the resulting impact on how consumers and advertisers engage 1:1 at scale has led him to focus on the Marketing technology and Programmatic Marketing ecosystem. Evolutions in this ecosystem have created the most exciting, yet most confusing time in marketing. Blending CPG and an understanding of technology is a dynamic duo that affords a unique vantage point through this time of change where many focus on the tools and tactics.Speaking Contributions on Programmatic & the evolving world of Marketing include:- iMedia Brand Summit, San Diego - CMA Direct Engagement Conference, Toronto - iMedia Breakthrough Summit, Atlanta - Marketing Magazine Audience Intelligence Conference, Toronto - Marketing Magazine Data Driven Conference, Toronto
Furlani Foods
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Vp Marketing, North AmericaFurlani Foods Feb 2024 - PresentMississauga, Ontario, CanadaStrategic Planning & Vision for Furlani Garlic Bread and Baked Goods portfolio in both the Canadian and US marketplaces. Building a winning, consumer and customer-centric organization, leadingthe company on its journey to growth by building brand presence and leading innovation.Collaborative Business Leader and partner in the development and implementation of an ambitious 5-year expansion strategy. The Architect and Champion of a transformative brand building strategy designed to create powerful brand equities, expand consumer consumption rates, and furtherexpand and strengthen the company’s market position.
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Part-Time ProfessorConestoga College School Of Business Jul 2021 - PresentKitchener, Ontario, Canada- In-class & Online teaching of Post Grad students in Strategic Marketing Communications Program and Strategic Global Business Program; teaching is inclusive of integrated marketing communication strategy, planning (online and offline), Digital Marketing, Research & Analytics.- Micro credentials training in Teaching & Learning Models as well as Remote Engagement with various tech apps; continuous learning courses inclusive of Generative AI tools and evolution. -
PrincipalBadge Strategy And Marketing Consulting 2015 - Feb 2024A builder who helps companies drive growth, through a consumer centric focus that is underpinned by sound strategy and insights. Able to help Marketers navigate through the complexities that have been created by digital media shifts and the automation process. Available as part-time leader, interim leader or consulting basis.
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Vp MarketingAcuity Ads And Adscience 2014 - 2015Toronto, Canada AreaAcuity is a leader in the programmatic marketing space, connecting advertisers to consumers through display, video & social platforms on desktops, tablets and smartphone devices. Acuity makes it possible to target and connect intelligently with the right consumers, in the right places, at the right times, all for the right price.Reporting to the CEO, responsible for developing strategic direction and brand positioning for Acuity & AdScience.2014 Highlights- Ranked 8th on 2014 Deloitte Canada's Fast 50 - Ranked 26th on 2014 Deloitte North America's Fast 500- Helped drive +40% growth- Lead first company Strategic Planning Process- Created first Canadian Marketers' Programmatic Landscape Research in partnership with Marketing Magazine- numerous speaking and educating engagements within U.S. and Canadian Marketing Leadership community - Significantly elevated brand presence and profile (high double digit increases in website traffic and social engagement).Want to learn more about Programmatic Marketing and how to Target & Connect Intelligently? Click here to watch! https://www.youtube.com/watch?v=Q6QA5qXLzaM -
Executive ConsultantAcuity Ads 2013 - 2014Toronto, Canada AreaRecruited to help create new way to position the business and the brand for the next level of explosive growth. Reporting to the CEO, responsible for developing strategic direction and brand positioning. Acuity is a digital tech company that has grown exponentially since its start up 4 years ago – 5 employees to 60.
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Sr Director Pantry Breads And Private LabelCanada Bread Company, Limited 2009 - 2013Toronto, Canada AreaRecruited to help create new National Marketing department and lead the Pantry Bread, Private Label and In-Store Bakery Team with sales of $700MM within a Direct to Store Delivery system; managed a team of 16 Marketing and Product Development reports. Rebuilt Marketing team to become recognized as Marketing Magazine's Top Marketers in Canada. As leader of the Bread Category, grew the category from the 5th largest to the 2nd largest in grocery. -
Senior Marketing Director, Pantry BreadsCanada Bread 2007 - 2009
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European Wet Soup Category Marketing DirectorCampbell Soup Company 2006 - 2007Selected to be the Marketing lead of a 7 country Pan European Wet Soup Strategic & Business Planning team with sales of $502 million and 41% market share; role encompassed working within a matrix structure to drive business strategy and innovation. -
Marketing Manager, New Venture TeamCampbell Soup (Uk) Oct 2004 - Dec 2005Selected by UK President to be the Marketing lead, and beverage & wellness Expert on a high speed innovation team charged with creating and delivering new growth platforms, reporting into the New Ventures VP and Marketing VP. Launched V8 Fusion in the UK market, which was then launched in the U.S. and Canada in the following year.
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Senior Brand Manager, Campbell Soup PortfolioCampbell Soup (Canada) Jul 2004 - Sep 2004Selected by Executive team to lead the multifunctional Soup Business team and after a restructuring of the Marketing Department. The flagship portfolio was $230 million (63% share, 91% HH Pen) comprised of a portfolio of 6 soup & ramen brands, reporting to the Business Director of Wellness Brands. Team was responsible for business planning, target setting, executive updates and total P&L performance. Focused on creating Campbell's Soup first sodium reduction strategy and first total Campbell Soup family communication strategy.
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Senior Brand Manager, V8Campbell Soup (Canada) Aug 2003 - Jun 2004Selected to lead 6 member multifunctional Beverage Business team and team of direct reports to revitalize a large but stagnant power brand. Team was responsible for business planning, target setting, executive updates and total P&L. Market leading brand with turnover of $80 million (37% share) reporting to the Business Director of Wellness Brands. Drove double digit growth with revitalization plan.
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Senior Brand Manager, Goldfish Snack CrackersCampbell Soup (Canada) Nov 2002 - Jul 2003Launched Goldfish Crackers into Canada and led the brand to be the #1 Kids Cracker in Canada.
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Brand Manager, Goldfish Snack Crackers And Corporate Media ManagerCampbell Soup (Canada) Jul 2000 - Oct 2002
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Brand Manager, InnovationCampbell Soup (Canada Oct 1999 - Jun 2000Appointed to newly created Innovation team designed to generate new growth for the company by identifying ideas greater than $10 million, reporting into the newly appointed Senior Brand Manager, Innovation. Helped create the initial strategy and consumer research for resealable soup and puree soups (Gardennay).
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Assistant Brand Manager, Campbell Condensed SoupCampbell Soup (Canada) Sep 1998 - Sep 1999Recruited to work on Canadian Brand Icon; Reported directly into the Marketing Director of Soup. Enhanced in-store consumer shopping experience by resetting R&W label design - Canadian project was picked up and established as Campbell Soup label standard globally.
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Assistant Brand Manager, CovergirlProcter & Gamble Apr 1997 - Aug 1998Worked on fast paced Cover Girl Brand Team, #1 cosmetics brand in Canada and the most profitable brand in P&G’s Health & Beauty division. Responsible for resetting the in-store shopper experience from a sea of peg board to installing the first electified sections in Mass Merch, Drug and Grocery retailers. -
Business Development OfficerPt Bangtelindo (Telkom Indonesia) Feb 1996 - Sep 1996Member of Joint Venture Negotiating team including the President and Vice President Business Development.
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Vp MarketingAiesec 1994 - 1995
Ashley Bast Skills
Frequently Asked Questions about Ashley Bast
What company does Ashley Bast work for?
Ashley Bast works for Furlani Foods
What is Ashley Bast's role at the current company?
Ashley Bast's current role is VP Marketing, North America at Furlani Foods: Builder of Growth Strategies for Consumer-Centric Businesses and Brands.
What is Ashley Bast's email address?
Ashley Bast's email address is as****@****ail.com
What is Ashley Bast's direct phone number?
Ashley Bast's direct phone number is +164728*****
What are some of Ashley Bast's interests?
Ashley Bast has interest in Science And Technology, Children.
What skills is Ashley Bast known for?
Ashley Bast has skills like Writing, Positioning, Financial Advisory, Team Building, Consulting, Europe, Juice, Market, Suppliers, Digital Electronics, 360 Feedback, Sales.
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Ashley Patrick
Vice President, Crew Standards (Compliance / Human Resources), Fry Cook & Cashier At Raising Cane'S Chicken FingersDallas-Fort Worth Metroplex4hadv.com, hotmail.com, raisingcanes.com, hudson-advisors.com5 +146986XXXXX
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