Ashley Bast
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Ashley Bast Email & Phone Number

VP Marketing, North America at Furlani Foods: Builder of Growth Strategies for Consumer-Centric Businesses and Brands at Furlani Foods
Location: Toronto, Ontario, Canada 18 work roles
1 work email found @googlemail.com 1 phone found area 647 LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 86%

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Current company
Role
VP Marketing, North America at Furlani Foods: Builder of Growth Strategies for Consumer-Centric Businesses and Brands
Location
Toronto, Ontario, Canada

Who is Ashley Bast? Overview

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Quick answer

Ashley Bast is listed as VP Marketing, North America at Furlani Foods: Builder of Growth Strategies for Consumer-Centric Businesses and Brands at Furlani Foods, based in Toronto, Ontario, Canada. AeroLeads shows a work email signal at googlemail.com, phone signal with area code 647, and a matched LinkedIn profile for Ashley Bast.

Ashley Bast previously worked as VP Marketing, North America at Furlani Foods and Part-time Professor at Conestoga College School Of Business.

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Email format at Furlani Foods

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{first_initial}{last}@googlemail.com
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Profile bio

About Ashley Bast

Builder of Growth Strategies and Teams for Consumer-Centric Businesses and Brands.A Consumer Packaged Goods Marketing Executive, General Manager and Consultant who has worked on brands at P&G, Campbell’s Soup (Canada, UK, and Europe), Canada Bread (Bimbo Bakeries Canada) and Furlani Foods. Post Grad Professor of Digital Marketing and Global Business and former executive of Programmatic Startup that helped take Public. Accomplished business and team leader/coach/mentor, trained in the Packaged Goods Consumer Marketing environment. A consistent track record of leaving businesses in better shape than when inherited via 3 main pillars a) clear strategies & plans b) elevated team performance & engagement c) results and business growth at both top and bottom line. A trailblazer with an entrepreneurial spirit and passion for building businesses in a pragmatic manner that drives energy and momentum. A large curiosity and appetite for continuous improvement.A few of the highlights from his time in Packaged Goods includes launching Goldfish crackers into Canada, leading the reset of Campbell’s Red & White label design (establishing the Global standard for the brand), creating and launching V8 Fusion in the UK (which established the framework for the successful North American launch), repositioning Dempster’s as ‘Canada’s Bakery’, signing Sidney Crosby as a brand champion for Dempster’s after his golden goal at the Vancouver Olympics, and playing a leadership role in both Campbell's Soup and Canada Bread/Maple Leaf Foods nominations and being named as Marketing Magazine’s ‘Marketers of the Year’.Ashley's intrigue with the changing role of media, data and the resulting impact on how consumers and advertisers engage 1:1 at scale has led him to focus on the Marketing technology and Programmatic Marketing ecosystem. Evolutions in this ecosystem have created the most exciting, yet most confusing time in marketing. Blending CPG and an understanding of technology is a dynamic duo that affords a unique vantage point through this time of change where many focus on the tools and tactics.Speaking Contributions on Programmatic & the evolving world of Marketing include:- iMedia Brand Summit, San Diego - CMA Direct Engagement Conference, Toronto - iMedia Breakthrough Summit, Atlanta - Marketing Magazine Audience Intelligence Conference, Toronto - Marketing Magazine Data Driven Conference, Toronto

Listed skills include Writing, Positioning, Financial Advisory, Team Building, and 224 others.

Current workplace

Ashley Bast's current company

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Furlani Foods
Furlani Foods
VP Marketing, North America at Furlani Foods: Builder of Growth Strategies for Consumer-Centric Businesses and Brands
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18 roles · 32 years

Ashley Bast work experience

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Vp Marketing, North America

Current

Mississauga, Ontario, Canada

Strategic Planning & Vision for Furlani Garlic Bread and Baked Goods portfolio in both the Canadian and US marketplaces. Building a winning, consumer and customer-centric organization, leadingthe company on its journey to growth by building brand presence and leading innovation.Collaborative Business Leader and partner in the development and implementation.

Feb 2024 - Present

Part-Time Professor

Current

Kitchener, Ontario, Canada

- In-class & Online teaching of Post Grad students in Strategic Marketing Communications Program and Strategic Global Business Program; teaching is inclusive of integrated marketing communication strategy, planning (online and offline), Digital Marketing, Research & Analytics.- Micro credentials training in Teaching & Learning Models as well as Remote.

Jul 2021 - Present

Principal

Badge Strategy And Marketing Consulting

A builder who helps companies drive growth, through a consumer centric focus that is underpinned by sound strategy and insights. Able to help Marketers navigate through the complexities that have been created by digital media shifts and the automation process. Available as part-time leader, interim leader or consulting basis.

2015 - Feb 2024

Vp Marketing

Toronto, Canada Area

Acuity is a leader in the programmatic marketing space, connecting advertisers to consumers through display, video & social platforms on desktops, tablets and smartphone devices. Acuity makes it possible to target and connect intelligently with the right consumers, in the right places, at the right times, all for the right price.Reporting to the CEO.

2014 - 2015 ~1 yr

Executive Consultant

Acuity Ads

Toronto, Canada Area

Recruited to help create new way to position the business and the brand for the next level of explosive growth. Reporting to the CEO, responsible for developing strategic direction and brand positioning. Acuity is a digital tech company that has grown exponentially since its start up 4 years ago – 5 employees to 60.

2013 - 2014 ~1 yr

Sr Director Pantry Breads And Private Label

Toronto, Canada Area

Recruited to help create new National Marketing department and lead the Pantry Bread, Private Label and In-Store Bakery Team with sales of $700MM within a Direct to Store Delivery system; managed a team of 16 Marketing and Product Development reports. Rebuilt Marketing team to become recognized as Marketing Magazine's Top Marketers in Canada. As leader of.

2009 - 2013 ~4 yrs

Senior Marketing Director, Pantry Breads

Canada Bread
2007 - 2009 ~2 yrs

European Wet Soup Category Marketing Director

Selected to be the Marketing lead of a 7 country Pan European Wet Soup Strategic & Business Planning team with sales of $502 million and 41% market share; role encompassed working within a matrix structure to drive business strategy and innovation.

2006 - 2007 ~1 yr

Marketing Manager, New Venture Team

Campbell Soup (Uk)

Selected by UK President to be the Marketing lead, and beverage & wellness Expert on a high speed innovation team charged with creating and delivering new growth platforms, reporting into the New Ventures VP and Marketing VP. Launched V8 Fusion in the UK market, which was then launched in the U.S. and Canada in the following year.

Oct 2004 - Dec 2005

Senior Brand Manager, Campbell Soup Portfolio

Campbell Soup (Canada)

Selected by Executive team to lead the multifunctional Soup Business team and after a restructuring of the Marketing Department. The flagship portfolio was $230 million (63% share, 91% HH Pen) comprised of a portfolio of 6 soup & ramen brands, reporting to the Business Director of Wellness Brands. Team was responsible for business planning, target setting.

Jul 2004 - Sep 2004

Senior Brand Manager, V8

Campbell Soup (Canada)

Selected to lead 6 member multifunctional Beverage Business team and team of direct reports to revitalize a large but stagnant power brand. Team was responsible for business planning, target setting, executive updates and total P&L. Market leading brand with turnover of $80 million (37% share) reporting to the Business Director of Wellness Brands. Drove.

Aug 2003 - Jun 2004

Senior Brand Manager, Goldfish Snack Crackers

Campbell Soup (Canada)

Launched Goldfish Crackers into Canada and led the brand to be the #1 Kids Cracker in Canada.

Nov 2002 - Jul 2003

Brand Manager, Goldfish Snack Crackers And Corporate Media Manager

Campbell Soup (Canada)
Jul 2000 - Oct 2002

Brand Manager, Innovation

Campbell Soup (Canada

Appointed to newly created Innovation team designed to generate new growth for the company by identifying ideas greater than $10 million, reporting into the newly appointed Senior Brand Manager, Innovation. Helped create the initial strategy and consumer research for resealable soup and puree soups (Gardennay).

Oct 1999 - Jun 2000

Assistant Brand Manager, Campbell Condensed Soup

Campbell Soup (Canada)

Recruited to work on Canadian Brand Icon; Reported directly into the Marketing Director of Soup. Enhanced in-store consumer shopping experience by resetting R&W label design - Canadian project was picked up and established as Campbell Soup label standard globally.

Sep 1998 - Sep 1999

Assistant Brand Manager, Covergirl

Worked on fast paced Cover Girl Brand Team, #1 cosmetics brand in Canada and the most profitable brand in P&G’s Health & Beauty division. Responsible for resetting the in-store shopper experience from a sea of peg board to installing the first electified sections in Mass Merch, Drug and Grocery retailers.

Apr 1997 - Aug 1998

Business Development Officer

Pt Bangtelindo (Telkom Indonesia)

Member of Joint Venture Negotiating team including the President and Vice President Business Development.

Feb 1996 - Sep 1996

Vp Marketing

1994 - 1995 ~1 yr
FAQ

Frequently asked questions about Ashley Bast

Quick answers generated from the profile data available on this page.

What company does Ashley Bast work for?

Ashley Bast works for Furlani Foods.

What is Ashley Bast's role at Furlani Foods?

Ashley Bast is listed as VP Marketing, North America at Furlani Foods: Builder of Growth Strategies for Consumer-Centric Businesses and Brands at Furlani Foods.

What is Ashley Bast's email address?

AeroLeads has found 1 work email signal at @googlemail.com for Ashley Bast at Furlani Foods.

What is Ashley Bast's phone number?

AeroLeads has found 1 phone signal(s) with area code 647 for Ashley Bast at Furlani Foods.

Where is Ashley Bast based?

Ashley Bast is based in Toronto, Ontario, Canada while working with Furlani Foods.

What companies has Ashley Bast worked for?

Ashley Bast has worked for Furlani Foods, Conestoga College School Of Business, Badge Strategy And Marketing Consulting, Acuity Ads And Adscience, and Acuity Ads.

How can I contact Ashley Bast?

You can use AeroLeads to view verified contact signals for Ashley Bast at Furlani Foods, including work email, phone, and LinkedIn data when available.

What skills is Ashley Bast known for?

Ashley Bast is listed with skills including Writing, Positioning, Financial Advisory, Team Building, Consulting, Europe, Juice, and Market.

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