In my spare time at Avabelle Crowns, I give new life to vintage and secondhand clothes by transforming them into unique, wearable headbands—or “crowns.” Each piece is thoughtfully upcycled to celebrate sustainable fashion, blending timeless fabrics with a fresh, modern twist. Through Avabelle Crowns, I aim to offer pieces that are both beautiful and environmentally conscious, turning forgotten materials into distinctive accessories that let every wearer feel like royalty.

• Oversee and manage the strategic direction of the Invent Penn State initiative, the University’seconomic development extension program• Lead de-centralized management of innovation-related marketing and communication efforts at all21-undergraduate campuses• Manage a team of seven full-time marketing personnel as well as external vendors including twocreative agencies, a photographer, and web developer, all dispersed across the United States• Direct the marketing strategy for 26 programs, offices, and events within Penn State Research incollaboration with leadership and administration• Develop and manage strategic branding and messaging, direct marketing efforts, media relations,and publicity for Invent Penn State including oversight of 28 websites and 23 social media accounts• Oversee all internal and agency creative efforts including conception, development, creation, editing,production, and implementation of promotional communications and marketing campaigns• Administer marketing budget, develop projections, and approve expenditures

Key Contributions:• Strengthened critical relationships with key internal stakeholders which has resulted in increased collaboration and prioritization of Invent Penn State in organizational priorities• Developed new standard operating procedure for reconciliation of expenditures to appropriate internal orders to streamline budgeting processes

• Served as the lead marketing strategist under the Marketing Director for two of the largest community and student-focused entrepreneurship events at Penn State as well as five academic units leading the University’s mission for economic development and industry partnership• Indirectly managed two other marketing personnel in the office and oversee their project initiatives• Orchestrated the production of marketing and communication materials published across various media platforms in accordance with approved strategic marketing plans• Ensured compliance with accessibility standards, contractual obligations, confidentiality, and privacy policies, along with style and brand standard guidelines• Collaborated with communication and marketing strategists across a wide array of colleges, campuses, and academic units at Penn StateKey Contributions:• Created strategic marketing and communication planning templates for all offices, events, and programs as a foundation for future work and budgeting processes• Launched three new websites including the Corporate Engagement Center, Office of Entrepreneurship & Commercialization, and Penn State Startup Week

• Directed marketing strategy for organization’s fulfilling Penn State’s 21st-century land-grant mission• Analyzed and translated marketing data into actionable insights for clients to inform future marketing strategies and expenditures• Coordinated an average of 50 concurrent annual client projects to create cross-channel campaigns on both traditional and digital media platforms• Managed seasonal revolving interns supporting the Outreach marketing team

• Exceeded monthly objectives to increase order volume, revenue per order, and new user acquisition• Managed a team of six student interns and provided them educational experiences in areas of event management, social media marketing, and content planning• Established strategic partnerships with local businesses to build brand awareness in State College

• Revenue generating sales position that worked with a group of Fiat & Alfa Romeo studios within the Mid-Atlantic Region, primarily in the northern territory encompassing Pennsylvania, southern New Jersey, Delaware and northern Maryland.• Assisted in all areas of retail development including forecasting retail sales objectives and affirming studio orders meet market demand while managing monthly vehicle allocation and scheduling to ensure maximum production capability.• Monitored advertising and marketing initiatives and ensure they are consistent with corporate messaging and branding guidelines.• Ensured proper levels of sales satisfaction and advocacy is present at all studios while identifying areas for improvement.

• Served as a liaison between the dealers’ and Chrysler to assist in areas of retail, customer satisfaction and conflict resolution within corporate guidelines• Reviewed and analyzed dealer financial statements, and consult with dealers to improve operations and retail business• Motivated and led independent entrepreneurs to higher levels of performance consistent with marketing plans, merchandising, financial statement review and new product launch training

• Consulted with 14 dealerships across the Central PA region to optimize dealer inventory and maximize front-end profit while improving customer advocacy• Optimized dealership's digital advertising by monitoring websites, dealership leads and basic SEO/SEM strategies to effectively brand messaging for zip-code specific auto intenders• Forecasted dealership sales to grow market share in the Central PA area to subsequently obtain the second strongest market share in the MABC region

• Oversaw operation of 20 small volume dealerships across Pennsylvania to maximize profit, improve customer relations and manage inventory to meet customer demand• Learned Fiat Chrysler Automobile's internal inventory, sales and analytic systems to maximize sales opportunities and continue sales growth• Enhanced dealership operations in areas such as digital marketing, advertising and branding to ensure full market saturation in sales locality