Ashley Palmer Email & Phone Number

Bellefonte, PA, US

Bellefonte, Pennsylvania, United States

In my spare time at Avabelle Crowns, I give new life to vintage and secondhand clothes by transforming them into unique, wearable headbands—or “crowns.” Each piece is thoughtfully upcycled to celebrate sustainable fashion, blending timeless fabrics with a fresh, modern twist. Through Avabelle Crowns, I aim to offer pieces that are both beautiful and.

State College, Pennsylvania, United States

• Oversee and manage the strategic direction of the Invent Penn State initiative, the University’seconomic development extension program
• Lead de-centralized management of innovation-related marketing and communication efforts at all21-undergraduate campuses
• Manage a team of seven full-time marketing personnel as well as external vendors including twocreative agencies, a photographer, and web developer, all dispersed across the United States
• Direct the marketing strategy for 26 programs, offices, and events within Penn State Research incollaboration with leadership and administration
• Develop and manage strategic branding and messaging, direct marketing efforts, media relations,and publicity for Invent Penn State including oversight of 28 websites and 23 social media accounts
• Oversee all internal and agency creative efforts including conception, development, creation, editing,production, and implementation of promotional communications and marketing campaigns

State College, Pennsylvania, United States

• Key Contributions:
• Strengthened critical relationships with key internal stakeholders which has resulted in increased collaboration and prioritization of Invent Penn State in organizational priorities
• Developed new standard operating procedure for reconciliation of expenditures to appropriate internal orders to streamline budgeting processes

State College, Pennsylvania

• Served as the lead marketing strategist under the Marketing Director for two of the largest community and student-focused entrepreneurship events at Penn State as well as five academic units leading the University’s.
• Indirectly managed two other marketing personnel in the office and oversee their project initiatives
• Orchestrated the production of marketing and communication materials published across various media platforms in accordance with approved strategic marketing plans
• Ensured compliance with accessibility standards, contractual obligations, confidentiality, and privacy policies, along with style and brand standard guidelines
• Collaborated with communication and marketing strategists across a wide array of colleges, campuses, and academic units at Penn StateKey Contributions:
• Created strategic marketing and communication planning templates for all offices, events, and programs as a foundation for future work and budgeting processes

State College, Pennsylvania Area

• Directed marketing strategy for organization’s fulfilling Penn State’s 21st-century land-grant mission
• Analyzed and translated marketing data into actionable insights for clients to inform future marketing strategies and expenditures
• Coordinated an average of 50 concurrent annual client projects to create cross-channel campaigns on both traditional and digital media platforms
• Managed seasonal revolving interns supporting the Outreach marketing team

State College, PA

• Exceeded monthly objectives to increase order volume, revenue per order, and new user acquisition
• Managed a team of six student interns and provided them educational experiences in areas of event management, social media marketing, and content planning
• Established strategic partnerships with local businesses to build brand awareness in State College

Pennsylvania, New Jersey, Delaware And Maryland

• Revenue generating sales position that worked with a group of Fiat & Alfa Romeo studios within the Mid-Atlantic Region, primarily in the northern territory encompassing Pennsylvania, southern New Jersey, Delaware and.
• Assisted in all areas of retail development including forecasting retail sales objectives and affirming studio orders meet market demand while managing monthly vehicle allocation and scheduling to ensure maximum.
• Monitored advertising and marketing initiatives and ensure they are consistent with corporate messaging and branding guidelines.
• Ensured proper levels of sales satisfaction and advocacy is present at all studios while identifying areas for improvement.

Norfolk/VA Beach

• Served as a liaison between the dealers’ and Chrysler to assist in areas of retail, customer satisfaction and conflict resolution within corporate guidelines
• Reviewed and analyzed dealer financial statements, and consult with dealers to improve operations and retail business
• Motivated and led independent entrepreneurs to higher levels of performance consistent with marketing plans, merchandising, financial statement review and new product launch training

State College, Pennsylvania Area

• Consulted with 14 dealerships across the Central PA region to optimize dealer inventory and maximize front-end profit while improving customer advocacy
• Optimized dealership's digital advertising by monitoring websites, dealership leads and basic SEO/SEM strategies to effectively brand messaging for zip-code specific auto intenders
• Forecasted dealership sales to grow market share in the Central PA area to subsequently obtain the second strongest market share in the MABC region

Elkridge, MD

• Oversaw operation of 20 small volume dealerships across Pennsylvania to maximize profit, improve customer relations and manage inventory to meet customer demand
• Learned Fiat Chrysler Automobile's internal inventory, sales and analytic systems to maximize sales opportunities and continue sales growth
• Enhanced dealership operations in areas such as digital marketing, advertising and branding to ensure full market saturation in sales locality