Ashley Seale Email & Phone Number

Toronto, Canada Area

We work with bold wellness, green beauty, and lifestyle brands whose M.O. is to make the world a brighter place. - Brand Strategy- Brand Consulting- PR & Media Outreach- Copywriting- 1:1 Strategy SessionsOur clients are big picture thinkers, and they call on our expertise to connect the dots and help bring their vision to life and into the spotlight.

Toronto, Canada Area

Lead on the marketing functions for the Yorkdale flagship store and all its animations, designer public appearances, trunk shows, pop-up programs, promotions, and private events.In conjunction with store management, actively coach and counsel selling teams to reach their fullest potential and maximize business opportunities, collaborate in developing education requirements and in-store sessions for each season, plan and manage store events and client outreach for the store, in collaboration with the national marketing team, develop, manage & report on monthly budget and ROI of events, drive the execution of marketing events and public relations, including budget allocations, lead the production process on events, partnering with the national marketing team on merchant/regional event print requests, develop event concepts and detail in partnership with store management, marketing team, and merchants, manage community relations and marketing outreach programs with community partners (business associations, tourism, hotels, etc.) to drive traffic into store, work with team members, stores, merchants to support local appearance product launches and events, develop strategic and tactical marketing plans for a variety of Holt Renfrew services and experiences, including concierge, personal shopping, etc.

Pitch and create engaging editorial content for Domino.com, including design features and home tours of high profile creatives in the interior design community.

Toronto, Ontario, Canada

Served as the primary client contact for Red Bull, Constellation Brands (imports portfolio), Workopolis, Red Bull Canada, and Rethink Breast Cancer. Developed and executed strategic and measurable PR programs including: national media relations campaigns, direct-to-consumer activations, top tier events, cross—promotional brand partnerships, influencer collaborations, and social media plans. Managed and mentored junior staff, oversaw team hours/resourcing, and controlled budgets. Additional client experience: Google Canada, Grey Goose Canada, Scotiabank, Bliss Ball, and Constellation Brands (domestic portfolio)

Toronto, Canada Area

Developed award-winning strategic communication plans, media relations campaigns, and editor events for Hudson's Bay in support of its diverse set of initiatives to continue the evolution of canada's leading department store, namely: the canadian launch of TOPSHOP + TOPMAN, the restaurant rejuvenation with partners compass group canada and Oliver & Bonacini, and the launch of the 2012 London Olympics Games collection.Managed a team of four, advised on hour projections, and oversaw social and digital strategies for client launches and sustained growth.Additional client experience: Oreo, Green & Black's, TOM’s Shoes, Cadbury, and Kronenbourg 1664

Toronto, Canada Area

Created inspiring and engaging national social media and media relations programs for lifestyle + beauty clients such as Victoria’s Secret, DANIER Leather, Esprit, and Yardley London. In addition to daily client projects, worked with the Fashion Design Council of Canada to produce over 10 runway shows each season at L’Oreal Fashion Week.Additional client experience: ECCO Shoes, Philip Sparks, and Kiss My Face.

Partner with Third Eye Media and Liberty Entertainment Group to produce multi-tiered large scale events such as: 2008 Toronto International Film Festival Hollywood Life Magazine Lounge, 2009 Much Music Video Awards official after party, 2009 Toronto International Film Festival: ET Canada Festival Central Lounge, and the ET Canada & T CHAD Hollywood North Magazine Launch.Consulted on and participate in cultivating social media efforts, media outreach, press conference planning, and celebrity hospitality.

Reporting to the Senior Vice President, I provided ongoing support to the President & CEO and marketing department at the international headquarters of Fusion Beauty and CLEAN Perfume. In addition to my daily duties I was called on to provide copy for packaging (both scientific and marketing focused) to support the launch of various new products. Working closely with the Public Relations Manager, I aided in the execution of national and international press hits and coverage.

Worked directly with the President and Director of Marketing; secured national and international earned media coverage in a wide variety of mediums (traditional print, online, broadcast), planned and organized major fashion shows each season at L'Oreal Fashion Week, editor previews, stylist pulls, vip + celebrity shopping experiences, and product knowledge seminars for national accounts (i.e. Holt Renfrew and Hudson's Bay) and worked with the marketing director to develop the annual marketing calendar.Additional in-house marketing and public relations responsibilities included: updating and maintaining press kits and media books, handling daily media requests, and assisting with visual merchandizing of the showroom.

Managed the showroom at the Canadian headquarters, working directly with the President and the senior sales staff during the buying season for all Hugo Boss labels including Boss Black, Boss Green, Boss Orange, Boss Woman, and Boss Accessory.Liased with the marketing + PR departments to ensure sales meetings, brand events, and celebrity partnerships ran smoothly and seamlessly from start to finish.