Ashley Goldman Email & Phone Number

Lakewood, Colorado, United States

Highlights: -Project lead on selecting and implementing a new CRM -Implemented new processes to create Efficiency and Accuracy, real time data collection, and provide accountability and traceability.Sales Operations Management: Manages estimating tools to ensure accurate and up-to-date sales and proposal data across systems such as Smartsheet, Deltek VantagePoint, and Power BI. Oversees the collection, tracking, and reporting of sales data to support Business Development, Proposals, and Operations groups. Creates and modifies processes to enhance workflow and address bottlenecks. Strategic Support and Collaboration: Collaborates closely with Business Development and Operations stakeholders to understand customer needs and provide strategic support through Client Sales Plans. Creates, administers, and manages sales plan templates to support Business Development and Proposal teams.Data Oversight and Expertise: Serves as a subject matter expert for sales and proposals data, ensuring proper utilization across the organization. Identifies and promptly address sales data discrepancies, coordinating with key stakeholders for quick resolution.Multi-System Coordination: Works with Information Technology (IT) support to ensure accurate transmission of sales and proposal data between various systems, including Estimating System/Cost Model, Smartsheet, Deltek VantagePoint, and Power BI.Operational Advancement and Communication: Collaborates and communicates effectively with operational leaders to advance opportunities at specific clients with support from the Business Development group. Tracks and reports on sales opportunities, providing insights to enhance decision-making.Contract and Database Management: Manages the contract and Master Service Agreements database, providing reports on their status, including basic information such as expiration date, rates, and payment terms.

Worked with leadership to prepare, plan, and execute on sales plans.• Conducted data analysis to provide insights into sales performance, trends, and growth opportunities.• Orchestrated the management and planning of the sales pipeline & opportunities through Salesforce.• Built and modified Salesforce reports and dashboards.• Analyzed and tracked KPI's (Key Performance Indicators) • Conducted sales reviews, compiled and lead discussions with leadership.• Drove territory planning by working with cross-functional teams to build plans that align to corporate goals and strategy.• Provided comprehensive support to sales teams, including data analysis, creating ad-hoc reports, and ensuring the efficient execution of sales strategies.

Oversaw sales operations and managed support staff in Mississippi, Alabama, and Louisiana. • Incremental in administrating the relaunch of Salesforce, resulting in a 60% increase in pipeline visibility. • Ensured proper alignment of accounts and prospects to sales representatives, taking into consideration industry trends and customer preferences and managed any territory realignment efforts as necessary.• Collaborated across sales, marketing, finance, and IT teams to synchronize sales efforts with broader business strategies.• Conducted regular and impactful sales training sessions, fostering continuous learning and skill development among sales teams, resulting in a notable increase in sales velocity and enablement.

Ft. Lauderdale, Fl & Birmingham, Al

Increased productivity by 65% by creating an improved customer communication process. • Accelerated sales velocity by enhancing sales representative and buyer confidence. • Improved sales productivity with data driven enablement. • Established strong relationships with representatives and customers through continuous support and effective communication. • Managed consistent sales performance by reinforcing key sales behaviors through training and coaching. • Formulated policies and procedures to ensure streamlined sales operations. • Analyzed advertising performance to assist sales teams and customers effectively.

Fort Lauderdale, Florida, United States

Birmingham, Alabama Area