Ashley Collins Email & Phone Number

Greenville, North Carolina, United States

As a Marketing Specialist at Penco Products, I leverage my creative expertise to drive business growth and brand awareness through innovative marketing strategies. My role involves developing and executing campaigns that showcase our high-quality products, engaging with customers, and analyzing market trends to stay ahead of the competition.Key Responsibilities:-Develop and implement comprehensive marketing plans to promote Penco's product lines, including social media, email marketing, and event marketing-Create compelling content (writing, design, and videography) to showcase products and services, including blog posts, social media posts, email newsletters, and case studies-Collaborate with cross-functional teams to launch new products and services, including product development, sales, and customer service-Analyze market trends and consumer behavior to inform marketing strategies and optimize campaign performance-Manage and optimize our company's social media presence across multiple platforms-Develop and maintain relationships with key stakeholders, including customers, partners, and vendors-Assist director with managing the budget for marketing initiatives and tracking ROI

• Assisting clients with marketing audits for their business and creating a focused and personalized marketing plan• Planning and implementing PPC/CPC and social media marketing ads• Increasing followers on social media channels by 100% on average, resulting in increased sales/clients and significant increase in brand awareness• Initiating marketing campaigns including email, print, digital, and social media. Crafting concepts and content for journal ads, direct mail campaigns and blogs• Website design and updates to increase traffic and user experience. • Graphic design projects and content creation needs to ensure cohesive and coordinated methods• Reviewing and changing technical SEO efforts including indexing status, site and url errors, met descriptions, keywords, duplicate

Houston, Texas Area

• Assisting clients with marketing audits for their business and creating a focused and personalized marketing plan • Planning and implementing PPC/CPC and social media marketing ads• Increasing followers on social media channels by 100% on average, resulting in increased sales/clients and significant increase in brand awareness• Initiating marketing campaigns including email, print, digital, and social media. Crafting concepts and content for journal ads, direct mail campaigns and blogs• Helping with graphic design projects and content creation needs to ensure cohesive and coordinated methods• Reviewing and changing technical SEO efforts including indexing status, site and url errors, met descriptions, keywords, duplicate Current Projects: • Midtown Mediation • Axalta Coating Systems- Industrial • Smallcakes Friendswood • Unique Preference II • Pennell Law Firm • Katie Webb Law Firm • Unplugged Costa Rica • Koga with Aaralyn • J&H Lawn Care • Bayou City Horror Festival • Pink & White AffairFormer Projects: • Faliea Skincare • Sit N' Paws Houston • Digitally David Photography • Mother Napture • JoJo's Tea & Coffee Shop • Serendipity Salon & Spa • Mz. Suga Sweets & Catering • Aaralyn's Dresses & Desserts

Houston, Texas Area

• Reviewed website for technical SEO errors and corrected and changed indexing status, site and url errors, met descriptions, keywords, duplicate content, site speed, title tags• Researched and wrote relevant, SEO-rich blog and website content for greater engagement, improved SEO and website traffic• Kept abreast with the latest publication marketing strategies and developed new social media campaigns to increase brand influence• Worked with marketing team to create social media marketing campaigns to increase followers and engagement• Studied website traffic, social media analytics, and other reports to determine best plan of action• Assisted in writing and implementing drip email campaigns

Houston, Texas Area

• Assisted attorneys in everyday paralegal needs such as drafting lawsuits, filings, maintaining client files, and communicating updates to clients• Created efficient social media posts that reach target audience quickly and effectively leading to increased traffic to website and increased lead generation while building brand awareness• Worked with website designer to maintain company website, update content and support client acquisition and lead generation• Supported the development, creation, organization and distribution of marketing related materials• Designed digital and print collateral and facilitate distribution via direct mail, email, or online use • Produced and maintained internet advertising and social media advertising campaigns, analyze results, and create and provide monthly reports

Houston, Texas

• Monitored, tracked, and analyzed digital and social data and compiled reports based on findings• Monitored traditional and emerging technologies to receive, filter, and share content • Created graphic and written content for scheduling on social media• Wrote and edited press releases for distribution• Implemented marketing, advertising, and social media campaigns by assembling and analyzing product launches and sales forecasts, • Tracked results on product launches, social media, and marketing and advertising by evaluating sales data and analytics• Created and implemented product launches including literature and graphics creation, e-blast campaigns, social media campaigns, and reporting on sales• Assisted in planning and coordination of tradeshows including booth design, promotional material, guest speakers, literature needs and lead process

Goldsboro, Nc

I work with my editor to develop and research potential story ideas based on events in Wayne County or people that have interesting stories to tell about their life. Once my story idea is approved I interview the participant or attend the event and complete my article. I also take photographs of my experiences. I must also have my final article turned in at a certain date for publishing.

Greenville, Nc

As a Lifestyle Writer at The East Carolinian I searched for important news and story ideas to present to my editor. This consisted of turning in a weekly budget describing my story ideas every Wednesday. I interviewed people or attended events in order to take pictures, talk to participants and then complete a report on my experience. After the draft was finished my editor would let me know if there were any changes needed and if not, it was ready to be printed.

Master Of Arts (M.A.) In Public Relations, Public Relations/Image Management, 3.5 Gpa

Bachelor Of Arts, Communication; Interpersonal/Organizational Communication, 3.5

Activities and Societies: National Society of Leadership & Success Inductee Spring 2012 Dean's List Fall 2011 and Spring 2012

Aas, University Transfer

Associate Of Arts, Paralegal Technology