▪ Received International "Better Together" Award for Female Empowerment by Sociedad para Hispanas Emprendedoras (S.H.E.)▪ Help the internally and externally bullied overcome limited thinking due to trauma to overcome life challenges with unwaivering pace to stand in their unique greatness ▪ Transform life’s challenges into opportunities to excel in any environment▪ Use my experience in the fashion industry to empower with insider proof that beauty is truly on the inside▪ Revolutionizing conversations and communities to foster positive growth mentally, physically, spiritually, and economically

▪ Trained in GTM strategy for $6.6BIL+ global industry leader▪ Took initiative to successfully optimize activities in Consumer Insights so that teams across SG can locate & leverage their research to enhance their GTM strategy per player feedback and broadly increase SG profits▪ Optimized consumer feedback enabling product art department to finally improve designs specific to customer preferences▪ Leveraged ~36k customer responses to generate an ideal tool to make customer feedback more actionable and save team weeks▪ Managed and maintained annual Mar|Comm calendar▪ Served as horizontal and vertical eye across Lottery Group Marketing product/service naming, logos, materials, collateral to ensure cohesive alignment and accuracy in proofing▪ Responsible for maintaining efficient and collaborative working relationships with key internal partners (Consumer Insights, Copy, Creative, Marketing Systems, Art, and various others)▪ Managed internal quarterly newsletter creation and distribution summarizing updates of Marketing & Insights depts

▪ Teaching our community's youth how to model, act, and improve confidence.

▪ Spearheaded introduction of existing product lines into entirely new industry and managed all aspects of company presence at multi-million dollar international trade shows, introducing an additional $300k+/year to company profit.▪ Improved the merchandising of customers’ space (catalogs, web, stores) for maximum sales, UX, and branding▪ Successfully directed inter/national trade shows, SEO management, annual sales and marketing event calendars, Creative Department, physical and digital asset management▪ Managed entire process of Product Development and Life Cycle across all required departments. Sourced and cultivated vendor relationships.

▪ Oversaw multiple projects from start to finish, vendor relations and negotiations, and drove production timelines▪ Managed national tradeshow planning, strategy, promotions, displays and signage, materials creation, product presence, staffing, post-show anyalysis, follow-up, providing team summary and run-of-shows▪ Lead digital and physical product asset management including branding, packaging, and organization file management▪ Created and maintained product content, images, spins, video, and copy for the feed and printed book▪ Improved existing brand messages and created new brands considering target audience, message, colors, design, packaging, copy, and collateral▪ Product development and life cycle management: market demand analysis, product selection, concepts, vendor identification, quotes, data evaluation, presentation via gates process, gaining team approval, preparation of new items for customer presentations, improve with market feedback, evaluate and determine which products to discontinue

▪ Established the presence of a marketing department within the expanding 35+ year old $7MIL+ company▪ Coordinated marketing campaigns with sales activities and implemented a systematic marketing schedule▪ Developed social media brand marketing strategy for the company and all in-house artists in line with company objectives▪ Refine copy to address desired target market, and generate leads from prepared & new prospect lists

▪ Responsible for $1 BIL+ in product, merchandising displays, and increasing sales through suggestive up-selling▪ Present high-end luxury goods to millions on nationwide broadcasting, displaying all product features▪ Earned millions of dollars in company sales by displaying product in a way that enabled clients purchasing decisions

▪ Earned business letter of recommendation, consistent district top employee out of ALL ~350 for a year and a half, and Exceeds Expectations review

▪ Led sales floor with a goal attainment average of 140% and achieved accolade of top sales agent in program's history.