Ashley Curtis Email & Phone Number

• Helped concept + develop over 200+ creative campaign experiences that spanned across digital, retail, + out off home marketing channels. • Provided social media marketing services + spearheaded social first photo shoots helping expand brand awareness + grow followers from 600k to 720k+.• Reviewed and approved branded copy materials for digital, promotional, social, retail and out of home marketing campaigns.• Managed copy + design team members to create brand-first creative content.• Guided over 10+ team bonding initiatives to develop stronger interpersonal relationships + communication.

• Lead copy initiatives for all digital assets - site, social, + email.• Developed social strategy + implementation as creative liaison between stakeholders and creative.• Helped rethink + recreate brand voice over 2 year period. • Interviewed + worked with fashion designers and social media influencers to create strong partnership campaigns, including AllModern + Jason Wu. • Created + edited video content across social platforms.• Enhanced team culture with regularly lead team bonding experiences.

Rome, Italy

• Developed compelling, concise and conversational copy for international clientele • Proofread widespread outsourcing materials such as landing pages, newsletters, blogs, brochures, and press releases for global audiences• Partnered with in-house graphic designers and web developers to produce innovative marketing materials• Expanded audience reach with search engine optimization (SEO)• Continued to gain knowledge of industry best practices through ongoing training and up-skilling

Greater Boston Area

• Wrote and edited compelling copy with the J.Jill brand voice and personality across platforms including email, web, social media advertisements, organic social media feeds, in-store displays, radio voiceovers, direct mail and more• Assisted graphic designers, art directors, social media coordinators and other internal teams to insure copy was correct and authentic in all materials• Worked on partnerships with O, The Oprah Magazine, Food Network Magazine, designer Christian Siriano and more • Identified creative concepts and cultural trends to help expand customer base through digital platforms• Helped develop new strategies to generate meaningful relationships with clients on social media campaigns

Dallas/Fort Worth Area

• Developed digital ad campaigns for 100+ clients including: ESPN, Disney, simplehuman, Care/of, Level 99 Denim, DIFF Eyewear, Prizeo, and more• Wrote authentic, compelling copy for B2B and B2C social media ad campaigns, emails, landing pages and more in line with varying brand voices• Researched trending topics and news to keep copy topical to clients and their audiences • Worked directly with clients to implement creative social media strategy, helping ads generate revenue and reach audiences of 400K+ on Instagram, Facebook and Google • Managed creative projects for teams of 20+ copywriters, graphic designers, multimedia designers and social media strategists• Edited copy and graphics for grammar, strategy, and brand voice authenticity

Bloomington, Indiana Area

• Worked in conjunction with reporters across the Midwest to develop daily news scripts.• Thrived in fast paced environment with strict daily deadline while providing quality-writing samples.• Connected audiences through writing for radio and television. • Insured high visitation through strong search engine optimization copy.

Bloomington, Indiana Area

• Worked in conjunction with reporters across the Midwest to develop daily news scripts• Thrived in fast paced environment with strict daily deadline while providing quality-writing samples• Connected audiences through writing for radio

Rome Area, Italy

• Promoted international non-profit through inbound marketing copy. • Represented brand voice throughout widespread copy in blog posts, newsletters and social media. • Maintained non-profit relations with more than six international non-profits with client newsletters • Edited copy with search engine optimization bringing 30% more views than regular copy.

• Produced in-depth news coverage over the growing heroin epidemic in Ohio, Indiana, and Kentucky through radio and television. • Worked in conjunction with journalists around the nation to locate and connect with sources throughout the Midwest. • Reported over a multitude of institutions to help expand the knowledge of heroin addiction. • Voiced and edited audio and visual elements for final project press release

Bloomington, Indiana

Facilitated round table discussions with new students about college life, covering sensitive topics such as sexual assault, safety, and alcohol. Gave presentations about campus resources, culture, and opportunities available to new students. Served on a student panel for a Q&A forum for parents and families each week of the program. Led tours of campus and created a comfortable, inclusive environment for new student

Bachelor Of Arts - Ba, Journalism

Activities and Societies: Indiana University Dance Marathon, PRSSA, WTIU-TV, Phi Mu Fraternity, Panhellenic Association

Italian Language And Literature