Ashley Groves Email and Phone Number

• Managed and led all aspects of the Guestworks product from development, launch and ongoing management including product & design, sales & marketing, legal, analytics, FP&A and operations.• Worked closely with business leads and teams to execute a successful product launch with a new customer facing technology platform turning Guestworks into one of two distinct service offerings of the company.• Built the Guestworks program from first sale into an inventory of thousands of units with… Show more • Managed and led all aspects of the Guestworks product from development, launch and ongoing management including product & design, sales & marketing, legal, analytics, FP&A and operations.• Worked closely with business leads and teams to execute a successful product launch with a new customer facing technology platform turning Guestworks into one of two distinct service offerings of the company.• Built the Guestworks program from first sale into an inventory of thousands of units with a revenue trajectory of 45M in 2024.• Oversaw sales goals and initiatives for a sales team of hundreds leading to 110% of sales plan achieved in 2023 with net growth averaging 35% per quarter. Show less

• Developed key strategies leading to a 11% higher retention rate and an increase of 25 points in client NPS• Focused on processes that improved team member efficiency by 31%• Fostered a culture of responsiveness which led to an increased client response time of 71%• Led a team of 60+ contributors

• Launched new service offering by working with the product and engineering teams while developing new sales & operational processes. This launch resulted in 14M in sales within 16 months of product launch including a large B2B partnership.• Lead the development of the sales pipeline, prioritizing partnership opportunities and develop/manage the sales processes.• Prospecting, qualifying, negotiation and closing sales.• Strategic planning to support the development of Guestworks… Show more • Launched new service offering by working with the product and engineering teams while developing new sales & operational processes. This launch resulted in 14M in sales within 16 months of product launch including a large B2B partnership.• Lead the development of the sales pipeline, prioritizing partnership opportunities and develop/manage the sales processes.• Prospecting, qualifying, negotiation and closing sales.• Strategic planning to support the development of Guestworks sales strategy, plans and sales functions. Show less

• Manage 200+ accounts across South Lake Tahoe and Mammoth Lakes, implementing consultative sales approach to earn potential client business.• Participate in networking opportunities, following up with leads and opportunities to acquire new business including largest client worth $300K annually.• Provide education and support to potential clients including property that rents 300+ days a year with 11% return on investment (ROI).• Conduct research and create new opportunities to… Show more • Manage 200+ accounts across South Lake Tahoe and Mammoth Lakes, implementing consultative sales approach to earn potential client business.• Participate in networking opportunities, following up with leads and opportunities to acquire new business including largest client worth $300K annually.• Provide education and support to potential clients including property that rents 300+ days a year with 11% return on investment (ROI).• Conduct research and create new opportunities to increase revenue by 150%+ year over year while managing 5% of total company sales out of 55 representatives. • Develop new policies and processes, mentoring team of 55 sales representatives on sales call documentation, reporting, networking strategy, and presentations delivery. Show less

• Managed business development for short-term rental management company across South Lake Tahoe and Mammoth Lakes territory, increasing revenue from $1M to $4M.

• Formerly The Global Recreation Experience• Collaborated with team of 5 to design website and implement SEO strategies, resulting in increased user experience and engagement.• Directed team of 10 outside contributors responsible for creating web content and promotional strategies.• Facilitated transfer of intellectual property to outside investors and partners found through networking.

• Provided OB/GYN and orthopedic patient care to 160+ patients per week.• Designed and implemented training manual utilized by 20 employees, providing information on topicsincluding documentation and injection procedures.

• Coordinated all aspects of large group and party events including wedding with 300 attendees.