Ashley Dobosh Email & Phone Number

Allentown, Pa, Us

Coopersburg, Pennsylvania, United States

Coopersburg, Pennsylvania, United States

Coopersburg, Pennsylvania, United States

Coopersburg, Pa

Bethlehem, Pennsylvania

- Managed robust portfolio of financial client revenue, including existing accounts and new business prospects through direct relationships with major financial brands and ad agencies in the digital marketing space - Educated financial clients on our full-service capabilities, including direct response, customer acquisition, content sponsorships and video advertising services, to identify a strategic solution that aligns with their goals and KPIs- Negotiated growth of monthly/quarterly/yearly budgets by recommending new initiatives, optimizations, and products to enhance existing digital marketing programs with brands in the banking vertical - Facilitated the onboarding process for new clients by coordinating technical, legal, tracking, and creative requirements and working closely with internal Operations, Product and Data Analytics teams - Produced analyses and optimization recommendations on a regular basis to ensure client satisfaction for performance-driven campaigns across internal web properties and partner sites

Bethlehem, Pennsylvania

- Supported VP of Customer Acquisition and Media team in strategic efforts to expand the audience of GOFreeCredit.com, acquire quality consumers for our clients' credit products, and fulfill multi-million dollar budgets monthly- Managed daily operational duties in support of media buying and client management teams - Assisted with scheduling, documentation, invoicing, ad hoc reporting, etc. in support of team initiatives - Coordinated campaign launches, creative approvals and insertion orders on both media and client side

Allentown, Pennsylvania Area

Served in a highly visible Project Management role at the full-service, traditional advertising agency - Accountable for overseeing simultaneous print, video, web/interactive campaigns and managing relationships and expectations throughout the project cycle for global clients (Olympus, Victaulic, Crayola, etc.)- Led meetings with video and creative teams to outline project scopes, schedules and budgets ($1k-$100k per project)Functioned as Event Planner/Producer for client sales meetings across a 3-6 month planning period- Secured hotel bids, conducted location scouts, and negotiated contracts with venues on behalf of clients - Collaborated with internal departments and external vendors to develop all branded materials for the meetings - Traveled nationally as a Live Event Producer with audiovisual team to execute meetings on-site and ensured client and attendee expectations were met (100-1300 attendees)Interviewed, mentored and managed seasonal interns for the Marketing department

Allentown, Pennsylvania Area

- Assisted the Marketing team with planning and execution of client sales meetings, including the creation of branded materials, team-building activities, and on-site PowerPoint/Keynote Operator duties- Secured on-screen talent, props and wardrobe for video shoots, and served as Production Assistant on set- Submitted three award-winning entries to Lehigh Valley Business for employee recognition (LVB "Women of Influence Awards" & LVB "40 Under 40" Awards)

Allentown, Pennsylvania Area

- Worked closely with the Sales & Marketing teams generate brand awareness, boost social media engagement and compile research on new business prospects

Allentown, Pennsylvania Area

- Assisted families with the sizing and purchasing of private and charter school uniforms during the summer months (June - August) - Traveled with managers to sell merchandise to private schools in the New York, Reading, and Harrisburg areas

Smeal College Of Business, Bachelor Of Science, Marketing, 3.89/4.0 (Cumulative)

Activities and Societies: Penn State Marketing Association, Penn State IFC/Panhellenic Dance MaraTHON, Secretary of Phi Eta Sigma National.

Education record