Collaborates with customers to define and evolve their goals. Leads projects and teams to deliver complex web applications.Collaborates with tech leads, engineers and QA to deliver valuable product features on time and on budget.

Leads the delivery of transformational Salesforce discovery and implementation projects. Oversees project success and ensures client expectations are exceeded and continually seeks opportunities to build client relationships and add value.

Traction on Demand was a Cloud Consulting and Software Development Firm with deep expertise across the Salesforce platform (acquired by Salesforce in 2022).Joined a growing PMO team and supported Traction on Demand through a critical growth period. Supported the development and implementation of a results driven project management framework, portfolio intake and prioritization process for the PMO aligning to the business needs and speed to value.Project Management of Strategic Operational Projects:- Created and managed project plans, identified and resolved issues to ensure project success- Facilitated requirements gathering to define scope/objectives of the project- Project schedule creation- Lead the project team and enabled a consistent understanding of status and next steps- Proactively identified and managed project risks- Collaborated with Director+ level project stakeholders, demonstrated negotiation, conflict management, escalation and leadership skills

Founded by Ashley in 2010, Spread Love Events grew to become an influential brand and a best in class premium event planning and design company with a reputation for exceptional service, relationships, style and innovation. Featured in Martha Stewart Weddings, Vogue, Real Weddings and numerous online platforms and publications. - Led all elements of the client experience, from conceptual to planning, budgeting and day off management- Managed event budgets annually in excess of 2 million dollars- Contract negotiation with event stakeholders and relationship management- Led a staff team of event producers, graphic designers and logistics staff- Produced worldwide events- Successfully established over 150 vendor partnerships- Created, launched and sold an event rental business, The Collection Rentals

- Led the development and integration of digital marketing and communication tactics into the CCS’s marketing mix- Acted as the primary voice for the CCS online- Trained and educated senior executives and the public issues team on the value and use of social media in achieving the societies mission

- Engaged communities and advocated to all levels of government for legislative change in support of healthy public policies- Established relationships with government officials, key stakeholders and community organizations- Exceeded targets in number of media hits, community and politician engagement and policies/bylaws passed annually- Acted as a public spokesperson in TV, radio, online and print news

- Seconded to the Societies National Public Issues office to support the passage of Bill C-32 (federal legislation banning tobacco advertising)- Participated in stakeholder meetings on future Global tobacco control initiatives

- Developed a marketing strategy for the district programs resulting in a 25% increase in enrolment- Managed recreation programs and a staff of 25 employees- Planned and executed community wide initiatives and events