Marketing Director, Program Development
Current• Due to successful track record, tasked with researching, creating and launching additional sub-brands.• Responsible for launching new sub-brands and/or marketing programs (research, proposal, implementation). • Oversaw all aspects of Windermere’s sub-brands (Premier Properties, W Collection, Equestrian Living) and advisor programs (luxury, equestrian) including program budget, growth strategies, marketing campaigns, communication strategy, social media strategy, events, and special projects.• Actively involved in presenting recommendations to the Executive team along with making business decisions for sub-brands and marketing programs.• Identified areas of growth, new streams of revenue and opportunities to automate/partially-automate processes to increase the efficiency of our team and the participation within our sub-brands and marketing programs.• Grew participation within each of the sub brands through implementation of successful marketing campaigns and education (classes and trainings), which resulted in an increase of revenue year over year.• Managed, trained, and coached team members.• Responsible for managing a number of cross-team projects.• Lead rebrand and new strategy initiatives for company’s magazine, Windermere Living. Increased the number of advertisers, doubled the distribution, improved layout and editorial.