Ashley Barrett Email & Phone Number

Nashville, Tennessee, United States

Manhattan Beach, Ca

Launched Skechers premier podcast to increase brand awareness in the running category highlighting key product features and technologies, interviews with elite athletes and influential running wholesale business partnersCreated GTM marketing strategy for the launch of pickleball including athlete sponsorships, event sponsorships and product marketing direction in collaboration with the performance product team Conceptualized and built product marketing briefs for key product launches and brand initiatives to align with GTM strategies and timelinesImplemented targeted influencer partnerships and campaigns to increase brand awareness around key product launchesCreated and launched nationwide team of brand ambassadors to increase category awareness and drive purchase intent in localized regions for Running and PickleballDay to day management of relationships and activations with Skechers Elite Athletes and respective agents for Meb Keflezighi, Edward Cheserek, Catherine Parenteau and Tyson McGuffinPlanned and organized industry events, trade shows, and brand activations for run and pickleball inclusive of The Running Event, Boston Marathon, US Open Pickleball Championships and more

Greater Los Angeles Area

Full-stack inbound marketing manager focused on content strategy, social media, search engine optimization (SEO), and email marketing Branding and content creation for agency blogMonthly content calendar development and posting for all social media channelsDesigned and launched agency email marketing campaignSEO keyword optimization using Screaming Frog and Ahrefs Brand Development and PR Project Manager for multi-million dollar clientManagement of freelance writers and editors ensuring timely media coverage to hit quarterly brand development goals

Greater Los Angeles Area And Las Vegas

Management of Specialty Running and National Sporting Goods accounts in the greater Los Angeles area and Las Vegas Planned and executed industry leading events for specialty running accounts by partnering with three local businesses, and growing event attendance by an average of 322% using EventBrite and social media paid adsIncreased territory sales by 13% YOY with regular education of retail staff and implementation of BrandLive corporate training modules2017 New York City Marathon Expo merchandiser and event sales supportNominated Field Marketing Rep of the Year by colleagues and upper level management for outstanding achievement

Pacific Northwest - Wa, Or, Id, Mt, Ak

Management of Specialty Running and National Sporting Goods accounts across Washington, Oregon, Idaho, Montana and Alaska Planned and implemented unique, one-of-a-kind events catering to the retailers and respective consumer needs, regularly increasing event attendance by 10% using social media marketing strategyIncreased territory sales 15% YOY with educating retail staff and implementing 3point5 training modulesChosen rep to attend the 2016 Olympic Track and Field trials to support Saucony Athletes and corporate executives

Sammamish, Wa

Grew Facebook community from 6k followers to 115k followers by creating a custom content strategy and editorial calendar relevant to the audiencePioneer of active presence in Spain with the creation of promotional materials and localized PRPrimary researcher and contact liaison of Eqyptian community and demographicLead generation of future contacts and engagements for the founder and CEOIncreased media presence by utilizing HARO for PR placement

Kirkland, Wa

Top Sales associate company wide for 10 day road show: Kirkland, WA $41,838 Selected by corporate to conduct a private sale with Bill Gates based on customer service excellence and professionalismManager on duty for branded road shows ensuring event success, submission of sales data and oversight of contract employees

B.A., Apparel Merchandising And Design

Activities and Societies: Kappa Kappa Gamma, WSU Crimson Girls Dance TeamMinor in Fine Studio Arts. Emphasis in Apparel Design.

Post Baccalaureate Education Grant, Teaching English As A Second Or Foreign Language/Esl Language Instructor

English language teacher for Preschool students ages 3-5 and Elementary students grades 1-4 Collaboration with Spanish Bilingual Teachers.

Tefl Certificate, Teaching English As A Second Or Foreign Language/Esl Language Instructor

Study Abroad In Florence, Italy