Responsible for end-to-end execution of partner marketing programs (including custom sites, videos, games, mobile apps, emails) across Nickelodeon’s portfolio of properties. Consulted on pitches, managed client relationships; engaged key functional stakeholders; led project troubleshooting; and managed schedules, budgets, campaign reporting and analysis.

Conceptualized and implemented digital partnerships to drive revenue and support client goals. Responsible for planning, producing and promoting partner programs, as well as sales enablement, including: driving new offerings; assisting in development of sponsorship roadmap; and identifying and creating case studies.

Managed multi-million dollar media budgets; developed media tactics; analyzed campaign KPIs and ROI; purchased and optimized online advertising space for clients including T-Mobile, Scion, Nutella, Cartier, and Denny’s.

Created and deployed targeted marketing e-mails.