Ashley Ronkowski is a dynamic corporate event strategist and founder of Arrange & Engage, a global event planning company. With a career spanning over a decade in the event industry, Ashley has honed her expertise in delivering high-impact, meticulously organized events for businesses worldwide. From leadership meetings and sales kick-offs to President's Club trips, her hands-on approach ensures seamless execution and unforgettable experiences.Ashley’s strong project management skills, combined with her knack for relationship-building, have enabled her to form valuable partnerships with clients across various industries. Her goal is always to translate her clients’ vision into extraordinary events that align with their strategic objectives. Ashley’s professional journey has been built on her commitment to excellence, her relentless attention to detail, and her passion for creating events that leave lasting impressions.Her business, Arrange & Engage, is known for offering personalized and scalable event services, from logistics and operations to venue sourcing, marketing, and budget management. With a clear focus on client satisfaction, Ashley continues to deliver top-tier service and impactful events that engage, inspire, and drive success.For more about her work and achievements, visit https://www.arrange-and-engage.com/.

Laid off with 20% of the company in mid- November 2023. *

-Owner of strategy, creation and execution of Experity’s first flagship event, producing YOY growth equaling 21X ROI, 30+ upsell opportunities (goal of 20), closed won $2M (goal $1.5M) and pipeline influence of $13M (goal $10M).-Creation and execution of targeted marketing campaigns including virtual and in-person field events, webinars, industry events, and tradeshows, leading teams of over 400+ internal and external employees. -Lead creation and execution of field marketing strategy to support sales pipeline and revenue targets for acquiring new logos and expanding existing customers, resulting in $20M pipeline influence and 400 net new names.-Developed a event marketing measurement program; lead capture & follow up process in partnership with sales and marketing leadership resulting in a 40% increase in marketing generated opportunities-Collaborate with the executive leadership team, creative services, digital marketing, campaign managers, sales leadership, and product marketing to ensure an integrated approach to all campaigns, webinars and events. -Designed, executed, and managed event follow-up cadences and nurture in partnership with sales, sales enablement, and marketing ops. Craft account-level plans and tactics for named accounts when applicable. -Event strategy and execution including, but not limited to contracting location, speakers, vendors, registration, production schedule, event platform, event promotion, content development, design requirements and internal stakeholders with the goal of driving revenue and an exceptional attendee experience. -Tracked and analyzed marketing metrics to monitor the effectiveness of webinar, events and field campaigns, report on KPIs, and provided recommendations for optimization. -Budget owner totaling $900K for webinars, field marketing and strategic events, ensuring revenue and expenses are kept within established boundaries.

Develop creative, innovative and experiential event strategy for approximately 10+ high-profile strategic tradeshows, in collaboration with the team and stakeholders to increase program value to attendees• Create event marketing plans, presentations, executive communications, and other deliverables• Manage and be held accountable for contractors, vendors, contracts, production schedules, logistics and budgets• Manage all sponsorship deliverables, which includes coordinating staffing, catering, A/V, in-booth demos, creative design elements, VIP Receptions, etc.• Contribute to the planning and execution of the annual user conference as part of the core team. • Travel to and support onsite execution and management of key events• Work in a fast-paced environment and execute multiple events with competing priorities• Evaluate event performance, post-event ROI tracking, and wrap-up reports• Oversee management of event-specific budget; provide accurate forecasts and make sound financial decisions and investments to ensure a profitable event.• Work with creative marketing and product marketing teams for content development and management, demand generation, reporting, logistics and follow-up.• Research, evaluate and book events that will have a high likelihood of successful lead generation.

-Support the Sr. Field Marketing Manager in developing and executing regional/local field marketing plans – within budget – to support aggressive growth goals for acquisition and expand pipeline and revenue in the supported regions; identify relevant activities for the supported regions and build business cases to secure funding and approvals-Work cross-functionally to oversee the timely execution of the field-marketing plan; execute and manage activities, including logistics, budgeting, content development, scheduling, creative themes and social media strategies-Manage multiple projects and campaigns simultaneously, ensuring clear and proactive communication to meet deadlines and stay within budget-Manage lead acquisition, processing, nurturing and follow-up to ensure that leads from field marketing activities are properly managed-Measure ROI for all activities and analyze the sales funnel to identify areas for continual improvement; develop and executive campaign performance reporting to be shared across the sales and marketing teams-Build and maintain ongoing communications with the regional sales VPs, and account executives, as well as field marketing peers

I run a freelance social media management business perfect for small businesses or agencies that are looking to have an outside resource manage their social presence.

- Support the vice president of membership programming and her committee in their work.- Assist advisee as needed for the chapter accreditation program.- Communicate with advisee at least twice a month.- Attend monthly advisor meetings.- Maintain familiarity with AXO policies and chapter bylaws.- Oversee implementation of My Journey.- Ensure the chapter has a well balanced calendar (i.e. sisterhood events, retreats, campus and community involvement, etc.)

Development of all tradeshow &event strategy, execution & management locally and nationwide. Create field-marketing plans and event agendas including integrated campaigns for each event which include but are not limited to: demand generation programs, webinars, social media, content syndication and paid media. Management of the marketing budget as it relates to tradeshows, events and marketing programs. Support content development & key campaign deliverables for event & webinar programs.Identify tradeshows to attend. Select and negotiate contract terms with vendors. Set up logistics for events.Create and deliver monthly webinar series & identify topics & speakers. Work with presenters and topic experts to create presentations. Set up logistics of webinars & develop strategy to recruit registrants & nurture leads generated from webinars. Moderate webinar sessions.Manage content writers and graphic designers on content and creative future vision and deliverables.Conceive, write and deliver compelling and actionable content for a range of mediums.Execute social media posts that adhere to key content strategies and communication plans, and respond to issues/questions via set escalation paths. Develop and manage monthly editorial calendars, plus maintain quarterly and annual content/communication plans.Develop and oversee management of email marketing calendar, taking into consideration events, promotions, historical performance, and customer experience.Drive email campaign strategies & determine campaigns, create outlines, craft emails and identify calls to action & Build and execute all elements of campaigns using Hubspot (marketing automation software). Provide guidance and training to the sales team on usage of campaigns and appropriate message positioning & procure targeted lists and manage database to utilize for email campaigns.Continually test campaign effectiveness based on segmentation, messaging and conversion to refine and improve response rates.

-Conceive, write and deliver compelling and actionable content for a range of mediums including social media and email. -Execute social media posts that adhere to key content strategies and communication plans, and respond to issues/questions via set escalation paths-Ensure active and engaged communities on social media sites and profiles-Manage social media tool sets according to an editorial calendar -Manage social media metrics -Develop and manage monthly editorial calendars, plus maintain quarterly and annual content/communication plans for Social Media.-Ensure company initiatives including promotions and new products are messaged on social pages.-Support content development & key campaign deliverables for webinar & event programs -Input content & SEO into CMS-Build & execute marketing automation efforts, email, landing pages-Develop and oversee management of email marketing calendar, taking into consideration events, promotions, historical performance, and customer experience.-Develop circulation strategy using analytics to identify new segmentation approaches and/or refine existing customer segments.-Manage campaign assets and performance metrics-Brainstorm and generate new and innovative ideas for future email messages.-Stays abreast of and recommends email marketing best practices with coding, design and testing of email campaigns.-Assist with monthly reporting & metrics around key marketing campaigns & deliverables

-Support the marketing team in implementing tactical events and programs,and provide project and administrative support. -Supports the development of Marketing programs. -Interface with internal and external customers along with marketing vendors.-Coordinate web content updates, and direct mail. -Assist with tracking website stats. -Assist with the execution of marketing programs & promotions.-Manage direct marketing campaigns from planning to delivery and measurement of effectiveness, including email campaigns, online and print advertising. -Maintain files and information for key vendors.-Conceive, write and deliver compelling and actionable content for a range of mediums including social media and email.-Execute social media posts that adhere to key content strategies and communication plans, and respond to issues/questions via set escalation paths-Ensure active and engaged communities on Aspirity’s social media sites and profiles.-Monitor, track and participate in online conversations to build brand visibility and engage 1 to 1 with our community on social sites.-Building best practices for social media platforms, SEO for websites and SEO for social.-Creation of Facebook ads

• Social Media Management for all mediums: Twitter, Facebook, LinkedIn and Pinterest• Creating content for the company website with 3rd party• Event Management and Planning: Planned company open house for 400+ people: planning/coordinating/managing of rental furniture/equipment, DJ, food, alcohol, email marketing promotions for event and RSVP coordination using Constant contact email marketing campaigns and Eventbrite.• Writing the company monthly newsletter• Coordinates project from client approval of proposal throughout punch list process• Main point of contact with the customer throughout the post-sales process• Assists sales with preparation of proposals to clients• Ensures all documentation is collected prior to order placement• Places and tracks orders with manufacturers• Coordinates project meetings with subcontractors, sales, and project management• Processes and reviews vendor acknowledgements• Creates and reviews invoice draft for sales to review prior to invoicing• Processes any change orders to projects• Schedules installation with subcontracted installation companies• Manages the iSpace Customer Connect Program for each order• Completes warranty and punch list claims in a timely manner• Review and approves project costs and margin management • Maintains Error Log for margin erosion tracking through excel spreadsheets• Maintains vendor discounting file in accounting software and master list on the network in excelBe sure to check out iSpace Furniture social media accounts: Twitter (https://twitter.com/iSpaceFurniture), Facebook (https://www.facebook.com/ispacefurnitureinc), LinkedIn and Instagram (http://instagram.com/ispacefurniture)!

-Social media marketing through the use of Hootsuite-Event Marketing using Eventbrite and Facebook events-Chair monthly marketing meetings-Weekly tasks focused on increasing the reach of posts, gaining interest in the organization and increasing membership.- Create email marketing campaigns for upcoming events through Mailchimp and analyze results and areas of improvement-Mailchimp monthly newsletter

• Recruited talented candidates for the information technology industry, aligning to client needs and job specifications• Conducted technical interviews on potential candidates both in person and over the phone• Sales development: attended instructor lead training for entry level sales covering recruiting role, cold calling, client meetings, and professional demeanor.• Finance: managed timesheets, assuring accurate billing by reconciling client based timesheets with internal records• New hire training: assist with training new employees on the recruiting process, and insight global policies and procedures.

· Planning and execution of REA in-house promotions pertaining to Concessions, Sioux Shop, Hockey Academy, Guest Services and the annual raffle· Assist Marketing Manager/Coordinator in creation of innovative marketing plans and activities to grow attendance and revenue for concerts and special events. Plan and execute grass roots marketing activities in support of REA events.· Operation from start to finish of Kidzone: organizing games and activities for kids during the men’s hockey games for the 2012-2013, along with scheduling workers for every game· Operation from start to finish of the Ralph Engelstad Arena Entertainment Stage: scheduling and organizing bands for every home men’s hockey game for the 2012-2013 season· Ralph’s Community Skate 2013: start to finish planning, organizing, budgeting, and signage for a free public skate at the Ralph Engelstad Arena· Ted Nugent, REO Speedwagon, and STYX concert: assisted in marketing efforts, and in charge of media on concert night· Social Media responsibilities on various mediums for The Ralph Engelstad Arena, Sioux Shop, and Hockey Academy

• Greet and check-in all members and students • Sell memberships and parking passes • Rent equipment

Deals with all of the grades, and organizes a scholarship banquet with a speaker, ceremony, and dinner

• Organized a series of comprehensive tracking systems within a high volume real estate company to increase staff effectiveness• Provided field support for agents by taking calls and organizing various projects• Maintained both electronic and paper filing systems, insuring the accuracy of the information provided• Audited listings for accuracy and compliance with Florida Real Estate Commission requirements• Assisted with the implementation of marketing tools such as signage, internet-based marketing, and direct correspondence• Submitted Short-sale documents on behalf of agents to the Short Sale department of the KEL Law Firm

· Changed and maintained displays throughout the store to show seasonal trends and keep merchandise current· Checked packages and shipments, priced items, and placed them on the floor for sale