Ashley Fioravanti Email & Phone Number

United States

Toronto, Ontario, Ca

Teaneck, New Jersey, Us

Teaneck, New Jersey, Us

Teaneck, New Jersey, Us

Lead consumer digital and print promotion for Incyte Corporation account, overseeing disease education of myeloproliferative neoplasms (MPNs) and advertising of Jakafi®. Define client requirements and project parameters to guide teams in development of campaign strategy and delivery of tactics, ensuring effectiveness of implementation. Supervise direct reports in support of consumer tactical pull through.

Teaneck, New Jersey, Us

Manage Health Care Professional digital promotion for AstraZeneca Pharmaceuticals Diabetes franchise, serving as primary liaison between agency and client marketing teams. Define client requirements and project parameters to guide teams in the development of campaign strategy and delivery of tactics, ensuring effectiveness of implementation.

Malvern, Pa, Us

Managed Marketing and Advertising Review Committee (MARC) process for multiple products, in collaboration with Medical, Regulatory and Legal teams. Oversaw promotional initiative development by supervising creative agencies, print production, and implementation of tactics, ensuring high-quality, timely, cost-effective and compliant materials that met brand strategies. Coordinated Regulatory and 2253 submission of branded promotional material to FDA Office of Prescription Drug Promotion (OPDP). Organized distribution of material to sales force for use with customers, and managed promotional inventory, ensuring compliance with approved items. • Provided successful product launch management of FORTESTA® Gel promotional initiatives through brand development, cost saving strategies, and ensuring the quality of distribution materials.• Selected by leadership to provide effective management of MARC process for product in development, AVEED®, by applying launch experience in collaboration with key departments. • Created and executed translation guideline document, allowing for promotional materials to be translated into other languages in order to reach foreign language speaking customers. • Revised MARC policy for 3-day resubmission of promotional materials, resulting in timely distribution of valuable healthcare information to customers. • Managed production of test project during RFP process to determine sole print supplier for Marketing Services. As a result of successful test project and pricing, vendor was selected as sole print supplier for the entire organization, with 90% of company print demand.• Directed sole print suppliers re-design and repurposing of materials to update content and layout, saving Marketing approximately half a million dollars in promotional production costs.

Us

Served as primary contact for multiple clients and managed creative, production, and intern staff in supervision of agency traffic. Determined project goals, creative plans, and created cost estimates for work proposals. Managed agency and client budgets and executed business development strategies. • Supported Corporate Communications and SEROQUEL XR® brand team clients from AstraZeneca account. Provided project management of design, illustration, animation, interactive and convention materials as well as oversaw client review and approval process. • Facilitated acquisition of Goodwill of Delaware and Delaware County client during proposal process by researching public and employee views of company. Managed development of current Goodwill public relations campaign, “More than the store,” and hosted promotional 2009 Halloween video to encourage costume shopping at client retail stores.• Directed identity creation and website design with content management systems for two accounts to empower clients to update content more frequently, reducing ongoing maintenance costs.

Us

Provided strategic planning and day-to-day account management. Supervised agency traffic/work flow and intern staff. Developed creative briefs and cost estimates for work proposals. Determined goals and creative plans for projects by acting as primary point of contact for clients including businesses, corporations and non-profit organizations. Directed creative, media and production staff behind advertising and PR campaigns. Managed agency/client budgets and billing. Maintained and developed relationships with existing and prospective customers.

Cambridge, Cambridgeshire, Gb

Supported sales communications team by creating internal communication plans and key messaging for the field sales organization. Created editorial content for internal press releases, employee communications, and promotional brand announcements.• Developed strategic business communications plan for Corporate Communications, to ensure business continuity during company crisis. • Executed and managed online surveys on behalf of Marketing Strategy Leadership to measure employee awareness and visibility. • Managed production of employee engagement campaign to promote exceptional leadership.• Organized company events, fundraisers, and Komen Philadelphia Race for the Cure. • Built and conducted field employee surveys, which drew 259 and 3,026 participants, to evaluate perceptions of sales vision and company reputation. • Selected and profiled in employee video on AZandU.com to allow prospective employees insight into culture of company to promote college recruitment.