Design and send email marketing campaigns in Stripo and Zoho, capturing current events in sports and entertainment and highlighting current promotions Conduct A/B testing on subject lines, copy, and designs to optimize email campaign performanceMonitor and analyze campaign performance metrics including open rates, click-through rates, etc. using data and results to shape future campaigns.Collaborates with teams to develop content utilizing creative skills, design software, and other virtual tools to execute the creation of marketing materials.Build and design pitch decks for sales department and executive leadership using PowerPoint, Slides, Canva, and Photoshop while incorporating personalized touches to prospective clientsStrategize creative marketing outreach opportunities by collaborating with business development partners to identify opportunities to build lasting relationships Generate social media and email marketing that is engaging and informative and scheduling through while adhering closely to branding guidelines

Manage and oversee all social media accounts (Facebook, Instagram, Twitter/X, LinkedIn, etc.) for 14+ businesses Analyze social media insights and metrics to adjust brand strategies and improve overall performanceDesign and create engaging content by utilizing graphic design software including Photoshop and Canva ensuring unique and aesthetic postings that capture attentionWrite compelling copy that stays current on social media trends while utilizing marketing best practices

Analyzed metrics to develop and implement strategic improvement plans increasing test scores and masteryReached and engaged target audience through innovative and fresh approaches to curriculum deliveryCreated immersive experiences for audience through themed lessons, artwork, and bulletin boardsSupervised and mentored a client organization by training them on how to lead effective meetings, identifying achievable and measurable goals, and developing successful fundraisers resulting in a thriving group that raised 150% of their fundraising goals

(Formerly SMG Richmond)Created and maintained shows utilizing the ETix Platform while adhering to contractual requirementsProvided detailed reporting to large corporate partners and promoters by compiling data and utilizing Excel for organization and reviewManaged a team of 10+ through leadership, coaching, and development allowing them to meet and exceed key performance indicators (KPIs)Analyzed and reported on marketing campaign performance, providing actionable insights to optimize future campaigns

Created and managed social media editorial calendars, ensuring a consistent and engaging social media presence across all channelsDesigned and produced high-quality social media content, including graphics, videos, and animations, to engage audiences and drive conversionsManaged and grew social media communities by creating and curating engaging content, increasing followers, and improving social media metrics

90 Hour Unpaid InternshipAssisted students with job placement and strategizing their career paths through interviews, allowing them to find work within their field of study.Assisted the Career Services Directors with matching corporate partners to students for internships and job placements. Developed a new organizational spreadsheet by cross-referencing and consolidating documents for a more efficient work experience. Worked with students on internship and career surveys to understand deficiencies in the program and strategized areas of opportunity with leadership.