- Pioneer overall marketing strategy (positioning and messaging) and develop key marketing initiatives to optimize user acquisition, conversion, and retention prior to product launch.- Generated a 50% increase in user contributors onto the community-based platform by launching a new lead capture pipeline that automates the process for 10 team members and conducting A/B tests on email marketing messaging templates.- Analyzed social media trends by compiling analytics and generating spreadsheets on Excel.

- Demonstrated skill in project management, event planning, or measurement. -Highly organized, keen attention to detail and takes initiative. -Copywriting and copy editing, and content creation for social media. -Conduct research to refine marketing strategies while also working as a team with other volunteers.

Member of an exclusive digital community and program to grow knowledge and excel in confidence for my future career, access for myself to work for industry professionals, meet other students from around the world with the same interests and expand my network, gain experience in communication and opportunities to partner with campaigns and companies.

Created content for social media channels via campaigns for brands which were on gifted and paid basis, networked and connected with other members within the community digitally, and received exclusive networking opportunities. I also gained more communication with brands behind the scenes, learned to put together branded content for approval, and received access to social media tools and resources.

-Developed and launched a viral campaign leading to 45% increase in awareness. -Boosted a growing TikTok following to over 5000+ in the last 90 days while retaining 20% engagement over 3 months. -Accrued 123k likes, 800k views across 30 videos. -Utilized SEO best practices to increase social media organic growth. -Working with brands to create relatable, entertaining, and organic social media content to promote various products and services. -I am experienced in fashion, beauty, and lifestyle.

-Responsible to schedule posts on Instagram, assist with social media comment moderation when needed. -Managed Miami Senior High Schools "Women of Tomorrow" page. -Created content for social media, work with other officers to plan marketing campaigns that drive engagement.

-Monitor social media account designs (stories, profile pictures,feed theme, etc.)-Pitched, developed, and produced content for Instagram.-Wrote copy for social posts with 100% grammatical accuracy-Coordinate with PR and marketing teams to identify and hirecontent creators for collaborations-Collaborated with the marketing team to design organic and paidmedia campaigns-Determined and implemented strategic direction for product management and development processes.-Oversaw the development of new products and services.-Established short-term and long-term goals.-Successfully managed overall budget activitiesand so much more