Drive and deliver the GEO strategy for Member-led Marketing in service of Asia Pacific and Latin America territory teams. Partner with the Member Marketing Director to identify and own how we actively market the Nike Membership Program, driving consumer/member engagement and retention, sport activity and growth across our owned O2O Ecosystem. Partner with cross-functional teams (brand, business, creative, channel) to develop, drive and deliver both full-funnel and omni-channel tactics and Member experiences, leading the Marketing approach for specific Member-led accelerators.Champion a clear visual identity and tone of voice for GEO Member-led communications; partner with the Brand Creative team to brief, develop and review Member right creative.Think like an entrepreneur by identifying scalable brand and commerce opportunities to innovate Member Marketing.

Drove seasonal and 365 projects, providing centralized operational and strategic support for both Geo and Territory priorities.Partnered with Geo Consumer Brand Management to ensure project plans reflected progressive, effective digital strategy.Developed and drove both seasonal and 365 content and programming strategies for nike.com's most highly trafficked destinations.Delivered O2O plans for Commercial Moments and Promos in collaboration with Geo and Territory brand, business, and channel teams.Owned and managed creative workstreams for O2O campaigns.

Served as interface between category brand, design studio, and GEO teams to ensureproject schedules, deliverables, and timings are established, monitored, and adheredto.Partnered with Seasonal Leads and .com Seasonal Director to plan weekly Homepageand Men's Landing Page editorial calendars.Owned creative briefing to design studio in conjunction with Seasonal Leads in orderto create premium content for NIKE.com's most highly trafficked pages.Worked closely with .com Producer and Authors to implement content designs usingthe AEM platform that enhance the consumer online retail experience.

Built and managed campaign and landing pages; including Men's Category, Homepage, Gifting, and Rio 2016. Utilized multiple project management and CMS softwares to track projects as wellas produce new and updated content.Adhered to Digital Brand Design guidelines and vision to bring design work to life on nike.com through Adobe CQ5 CMS modules and pages.Collaborated with Brand Design and UX teams to ensure content meets qualitystandards and deliver strategic and efficient merchandising solutions.Worked closely with content localization team to ensure highest-quality translation of brand voice copy and content globally.Communicated project statuses to stakeholders and track stakeholder feedback.Maintained project documentation and specifications to assist development ofDigital Commerce standards and best practices.Performed QA for published content on a regular basis to ensure contentfunctionality and usability.

Collaborated with Sales Representatives and Senior Management to create writtencontent for both web and print materials.Updated existing marketing materials including brochures, flyers, and PowerPointtemplates to ensure consistent messaging across all platforms.Created, developed, and managed content for XZERES.com that educated and engaged customers.Owned company voice by editing for grammar, consistency, accuracy, and style.Worked closely with international offices to generate marketing collateral for globalaudiences.Developed and implemented standard procedures for Dealer Training process.

Created product copy for current and newly added products on a daily basis; coded product information for website using HTML.Maintained current and accurate product information using Adobe FileMaker as things changed in the marketplace.Manipulated and optimized product images for web using Adobe Photoshop.Worked closely with IT to develop and implement streamlined processes and create a standard layout for product pages.Collaborated with Product Managers and Senior Management to create B2B and internal communications documents.Drafted and distributed press releases to communicate corporate PR and Promotional efforts. Generated manuals for department and position-specific process training.Proofed and edited web copy, internal and external communications documents.

Designed and implemented differentiated lessons using school Power Standards for both ninth grade language arts and tenth grade reading classes.Collaborated with team of ninth grade teachers to come up with ways to assiststudents at risk of failing.Participated in parent meetings to address students at risk of failing and their needs.Used standardized test data to tailor lessons for non-proficient readers.Participated in training for the reading essential skills task alternative for the state reading test.Utilized various strategies to remediate reading deficiencies.Implemented high interest activities to foster enthusiasm and confidence in reading skills.Helped students meet graduation requirements in reading.

Designed and implemented differentiated lesson plans to accommodate a wide varietyof learning styles for a new Social Studies unit on the Vikings.Collaborated with team of seventh grade teachers to create ways to assist students at risk of failing.

Answered multi-line phone system.Organized and filed invoices along with other company documents.Communicated with tenants and vendors on a daily basis regarding past-due invoices and billing issues.Utilized Quickbooks for inputting invoices, creating invoices, and cutting vendor checks.

Proofed and edited press releases, ad copy, presentations and training manuals.Helped produce signs, posters, banners, point-of-purchase displays, sales promotions, Joe's radio and phone messages to create a consistent in-store experience.Researched and wrote product copy and updated in-store sign database.Maintained and updated customer loyalty program database.Created signage for weekly & monthly sales events and fulfilled store signage requests.Assisted in generating manuals and presentations for in-store and management training.Researched target and secondary audiences to make decisions for effective in-store marketing.Assisted with preparation for promotional events and worked events when needed.Team member responsible for implementation of in-store signing program.Worked closely with vice-presidents, directors, district managers and store & sales managers.

Maintained a group of regular clients and worked with them on writing techniques and styles during all stages of the writing process.Promoted the Writing Center and brought in more clients through presentations to students, colleagues,and professors.Experience writing in MLA, Chicago, APA and AP styles.

Ensured customer needs were met on a daily basis by efficiently running the Service Center, scheduling and assisting in other departments when needed.Assisted in training new cashiers on basic register functions and procedures. Also, responsible fortraining cashiers promoted to Service Center.