Ashley Stafford Email & Phone Number

Charlotte, NC, US

Hoboken, NJ, US

Memphis, Tennessee, US

Crafted and deployed social media content for Terminix brand social media profiles.

Charlotte, North Carolina, US

• Created and executed engaging social media strategies and content for clients across several industries and platforms.
• Created and deployed social media ad strategies across Facebook, Instagram, and LinkedIn to help grow brand awareness, generate leads, and increase conversions
• Crafted and deployed social media content calendars, ensuring posts match clients’ brand voice
• Audited client social media strategies and social ad campaigns to match branding and suggest improvements
• Designed social media graphics as needed for social posts and stories
• Tracked and reported monthly and quarterly analytics for clients

Charlotte, NC, US

• Planned and implemented digital marketing and social media efforts, which played a pivotal role in successfully growing Paw CBD (cbdMD’s award-winning pet division) by 84% YoY.
• Successfully conceptualized and implemented various digital marketing campaigns that directly resulted in increased revenue from email marketing and social media
• Worked with Brand Manager and other departments to research and develop new products
• Led the launch of new charity/donation program, "Round of Appaws"
• Tracked and reported analytics and weekly/monthly KPIs related to digital marketing, revenue, social media, and influencers
• Worked with procurement team to identify, research, and develop new products

Charlotte, NC, US

• Helped successfully launch cbdMD’s new pet division, Paw CBD, by creating social media content, establishing a consistent social presence, and growing social media followings.
• Created and executed social media strategy, content calendar, and social posts
• Tracked analytics and ROI related to social media campaigns and influencers
• Conceptualized and directed photoshoots of products for social and promotional use
• Managed social media influencers and tracked influencer ROI
• Researched and negotiated to sign new influencers

Charlotte, North Carolina, US

• Managed Levine Museum social media channels and other marketing efforts to promote awareness and support ticket sales to upcoming programs, exhibitions, and events. Engaged community to educate and support on behalf of.
• Created and executed social media strategy and content calendar
• Promoted Levine Museum, upcoming programs, and new exhibits through organic social media channels (Facebook, Instagram, Twitter, LinkedIn, Reddit)
• Created Facebook ads to increase event ticket sales and generate new program awareness
• Designed and deployed weekly email newsletters and blasts to announce upcoming events
• Worked closely with Programs Manager to design ads, graphics and flyers to support events

US

• Maintained a strong, authoritative social media presence for Journalistic, Inc.’s two industry magazines, QSR Magazine and FSR Magazine. Dramatically improved relevant KPIs (increased monthly Facebook page engagement.
• Developed a social ad budget and launched Facebook ad campaigns to facilitate brand goals (increasing brand awareness, growing site traffic, gaining subscriptions, etc)
• Wrote and created posts to deploy website content across Facebook, Twitter, LinkedIn, and Instagram pages, optimized and tailored for each format and audience
• Responded to customer comments and messages on all platforms in timely manner
• Provided supervisor with reports on social media metrics, promotion results, and competitor activities
• Monitored and implemented up to date best practices, trends and strategy for all social media platforms

Cary, North Carolina, US

• Created engaging social marketing campaigns and maintained a multi-faceted social media presence to meet client goals across a variety of industries and platforms. Responsibilities included:
• Trained and supervised social media department employees; advised and collaborated with clients’ marketing teams
• Monitored and implemented up to date best practices, trends, and strategy for all social media platforms (and advised clients’ internal marketing teams on best practices)
• Created paid advertising campaigns (Facebook, Instagram, Pinterest, etc) to significantly grow account followers, increase fan engagement, and promote brand awareness
• Organized, deployed, and managed social media promotions such as contests, giveaways, and special offers
• Created, curated, and shared engaging content relevant to each client's audience

Responsible for creating and editing marketing materials for the publication of an upcoming non-fiction book. Assisted in creating a marketing strategy involving outreach to local bookstores and student clubs.