Marketing Director
Pace, Florida
Manages and directs the Company’s marketing initiatives including promotional campaigns, online presence, Social Media, branding, messaging, and other projects that support sales growth, product awareness, and the profitability of the company. Proactively plans, develops, supports, and manages programs and employees that generate leads and communicates information to sales channel partners, end-users, and media outlets. • Identifies, develops and manages concepts and programs for lead generation and branding strategies. Assists the President – Sales & Business Development with strategy planning, new product development, and sales channel engagement.• Designs and develops Sales and marketing materials, including layout and copy-writing for product data sheets, product labels, technical bulletins, manuals and price lists for all departments and products through Graphic Design, Video Production and Photography.• Develops and maintains websites, content management, and web applications, Search engine optimization (SEO) and Online Content Creation• Works with numerous programs including but not limited to Adobe Creative Suite Premium and Microsoft Office Suit.• Responsible for developing compelling content, including blogs, case studies, power point presentations, and press releases.• Ability to review and translate marketing analytics into actionable items, resulting in campaign optimization and improved conversions. Google Analytics and CRM and sales Data.• Serve as the Brand Ambassador to build excitement internally and externally. Representing HTC at events and shows. Including winning Awards – 2018 Best of the Bay, 2018 Finest on the Emerald Coast.• Manages social media communications, review online presence and content for the company; including social media advertising, events and reputation websites.• Assists with taking leads and managing telemarketers to input all leads and setting quality appointments.