Ashley Morrison Email & Phone Number

Austin, Texas, United States

Austin, Texas, United States

- Develop & implement programmatic strategies to increase adoption of open educational resources (OER) & other affordable course materials at UT Austin- Build strategic partnerships with various campus & community stakeholders, including faculty, administrators, staff & student leaders- Design & coordinate OER outreach & professional development programs for faculty & librarians, including the Open Education Fellows program & instructor learning communities- Assess usage, benefits & cost savings of open & affordable course materials to communicate impact & effectiveness of adoption

- Directed strategy & oversaw daily operations of Access Services department, including 21 professional & non-professional staff operating 24 / 5 / 361- Responsible for provision of frontline service at Ask Us desks & chat; technology lending; interlibrary loan; course reserves; bookstacks & bookBot management- Served on Libraries product & initiative committees to represent interests & needs of department- Collaborated with colleagues in Triangle Research Libraries Network to identify goals for consistent circulation policies & consortial borrowing tool priorities

Raleigh-Durham, North Carolina Area

- Provided leadership for library service points across two main libraries- Managed team of direct & indirect reports responsible for delivering services & programs- Developed model to collect & leverage insights from researcher interactions to drive organizational & operational improvements- Served on nomination committees to identify, recruit & hire talent- Fostered project management skills across library staff by co-developing & facilitating Project Management 101 curriculum & programming- Oversaw maintenance of internal knowledge base for public services & creation of new content to address timely information needs

Austin, Texas Area

- Assist undergraduates, graduate students, staff, and faculty with research needs- Make collection development and purchasing recommendations- Evaluate donated materials for acquisition- Mentor new Graduate Research Assistants and train in reference skills

Austin, Texas Area

- Performed reference services at UT’s main library in person and virtually via chat and email- Provided research help to undergraduates, graduate students, and public through consultations- Designed LibGuides for subjects, courses, and special topics across disciplines- Conducted library instruction and information literacy sessions for undergraduates- Built digital collections and exhibits to promote special collections- Open Educational Resources (OER) Capstone Project: Develop recommendations for University of Texas Libraries to drive instructor adoption of OER with goal of decreasing student textbook costs

Austin, Texas Area

- Serve students, staff, faculty, and community with reference support- Provide one-on-one instructional support for library technology- Conduct information literacy instruction sessions

Austin, Texas Area

- Processed serial publications in multiple formats for library collection- Added monographs to collection utilizing copy cataloging- Reviewed and recommended acquisition or withdrawal decisions for donations- Performed minor repairs and conservation activities- Liaised with main library for preservation activities and statistics reporting

Austin, Texas Area

The Global Marketing Solutions Team is responsible for providing excellent customer service and using insights from advertisers to improve Facebook products. We work directly with cross-functional teams to surface the voice of the customer to help shape product roadmaps, and improve our own processes to provide superior support at scale.- Designed & piloted client services program that drove substantial revenue lift year over year- Developed job description, hired & managed >25 Account Managers- Helped peers launch similar programs in Europe, Asia, and South America, scaling to >100 Account Managers worldwide- Oversaw call center programs, operations & training for high value SMB account management- Managed key cross-functional relationships with Product, Marketing, Communications, Learning and Development & others to reach goals- Contributed to strategic development of new Customer Relationship Management (CRM) tool to scale account management to thousands of customers

Austin, Texas Area

- Served as relationship manager for top partners in the retail vertical to maximize success on Facebook's platform- Consulted with clients on social strategy beyond the platform- Drove strategic marketing conversations to define objectives and provide recommendations for meeting those goals- Optimized ad campaigns for multiple success metrics

- Helped clients leverage user-generated content in all marketing media with Ratings & Reviews, Ask & Answer, and Stories platforms- Specialized in manufacturing account development, including Consumer Electronics, Apparel & Accessories & CPG- Advocated on behalf of clients for new features & programs as sole relationship manager- Advised on ROI measurement strategies to prove value of UGC programs

- Managed over $30MM in annual advertising revenue for top accounts in multiple verticals- Developed cohesive PPC & digital display strategies to ensure long term client success- Devised & implemented multiple initiatives for increasing revenue with product & program upsells- Co-managed project for global training program bringing additional support to dedicated account teams in US - Mentored on 1:1 and 1:many basis to train & support new members of AdWords team

Master’S Degree, Information Science/Studies

B.A., English