Ashley Earnshaw Email & Phone Number

Sydney, Nsw, Au

Australia

Sydney, Australia

Collectively drive the industry body and its interests for the national advertisers of Australia. The AANA focuses on self regulation advice and best practice for members.AIMCO as a subset focuses on social, Australian influencer marketing best practice and governance.

Sydney Nsw

Australia

Vizeum is a digital first media agency, delivering results for clients through a combination of data, innovation and creativity. As CEO, I was responsible for the business and product strategy, local P&L across dual markets and commercial strategy. The team capability sets incorporated communications / brand strategy, client service, digital and data, CX, investment and operations. At Vizeum we focused on end to end delivery of media centered on data led insight, deep digital focus across CX and performance media. My role was to ensure that we are at the forefront of client solutions as media and technology continue to transform and evolve how we generate business growth.Under my leadership and management;- Lead the agency organisational re-design and cultural change plan transformation - Optimised the staff to revenue ratios and capability design- lead new business pitch and win effort- Drove organic commercial growth plans - Delivered a new go to market positioning - Elevated client feedback scores and retained all customers - Demonstrated effective collaboration across Dentsu COEs to drive better client experiences

Australia

Led Dentsu's media planning and buying arm - Amplifi Investment & Solutions nationally across 350+ people. Amplifi I&S encompassed online, offline, programmatic (Amnet) activation and technology. The role required the setting up of a new business and integration of capability through organisational design change.

Sydney, New South Wales, Australia

Led Carat's Investment & Activation division, across 5 markets and with responsibility for $1.2bn of media billings. Responsibility across all channels including digital with a focus on product development, automation technology and new business success for Carat.Winner media agency of the year Adnews, B&T & Mumbrella

Sydney, Australia

Responsible for linear and digital trading across Carat. Set up a new division called Carat Connect, a content marketing and brand partnerships offering, for the Sydney market and clients. Focus areas- partnership strategy, consultancy and identification - media sponsorships & content creation- sport sponsorships and partnerships- partnership activations inc PR amplification, talent engagement and events

Sydney

Responsible for commercialisation of content, entertainment, brand and media partnerships across MediaCom nationally, as a part of Mediacom Beyond Advertising (MBA)2014 Content Marketing Agency of the Year at BEFest Awards Asia

Sydney, Australia

Responsibility for the joint running of The Entertainment Division (TED) across key vertical clients in Universal Pictures, Universal Music, EA Games, Sony, FFA, Carnival Cruise Lines, Beats and ARN radio (et al). All channels of investment, sponsorships, brand partnerships across $115m of client investment (Planning, Buying, Reporting)

Sydney, New South Wales, Australia

Led the Investment & partnerships across all of the NSW Government Portfolio - including Destination NSW, The RTA and The Cancer Institute - as well as Carnival Cruises (P&O, Princess Cruises, Cunard). Total team billings of $120m

Sydney, Australia

Experience across retail, travel, health care and finance clients

Manchester, United Kingdom

Experience & responsibility across retail, automotive, travel and technology clients

United Kingdom

European History, Philosophy, Politics, French

Education record

Bachelor Of Arts (B.A.), History And Economics