Ashley Khoo Email & Phone Number

Malaysia

• Proven track record in successfully leading high-profile enterprise clients and rapidly scaling teams.Expertise in client management, internal stakeholder management, and problem-solving.Key Achievements:
• ABM Campaign Strategy: Designed and executed an Account-Based Marketing (ABM) strategy for my first enterprise client, effectively tracking MQLs and driving pipeline movement through targeted campaigns.
• Content Syndication: Led a program for a top SaaS client, generating 5,000 quality leads in one month, while overseeing QA/QC and vendor evaluation.
• Non-SaaS Account Leadership: Spearheaded the management of a manufacturing infrastructure client, expanding the team and diversifying portfolios within the account.
• Enterprise Account Stabilizer: Successfully managed and stabilized escalated accounts by effectively managing expectations and achieving resolution within a short timeframe.Core Competencies:
• Trusted advisor to clients and internal teams, aligning marketing goals and driving outcomes through effective team collaboration

Malaysia

Malaysia

• PECCA LEATHER SDN BHD (www.peccaleather.com) – PECCA Group is the market leader in the automotive leather upholstery for OEM passenger vehicles in Malaysia. With fund raised from the Initial Public Offer on the main.
• Plan, strategize and execution of all marketing and promotional brand campaign for Pecca Leather and Tint Auto on ATL and BTL.
• Execution of Digital Marketing Campaign includes, target marketing, programmatic, etc.
• Management of the companies’ social media channels in terms of design, content and strategy.
• Manage, update owned and 3rd party e-Commerce (Lazada, Shopee, SuperDeals)

Malaysia

• DATTEL ASIA (www.dattel.asia) – DATTEL is ASEAN’s leading data collection company driven by innovation. Dattel have achieved unprecedented data quality standards that are way above and beyond the industry norms by.
• Handled all Marketing Communications, Event, Online & Offline marketing activities, Digital Marketing and organizing of company events, etc.
• Performed market analysis comparing relative key strengths and weaknesses to identify opportunities.
• Outlined broad strategic framework, including identification of key marketing channels, the objective behind their use and integration between channels. (online, event, social media, SEM, sponsorship, email, etc)
• Developed marketing plan to align with sales activities and overall business objectives.

Selangor, Malaysia

• ZANROO MALAYSIA SDN BHD (www.zanroo.com) – Asia Pacific’s leading digital intelligence and market research solution provider.
• Researched and discovered not only the competitive movement on digital, but also key organic online influencers and communities which cater to Formula Milk industry. Applied critical insights to help client, a leading.
• Assisted in executing the online brand health audit for top local bank which served as an audited reference of their re-branding initiative (FORWAD). This audit was significant in helping bank scale its capabilities in.
• Played a key role in obtaining notable clients ranging from a top Japanese car manufacturer to a well-known cosmetic brand in Taiwan.

Menara Maxis

• TGV CINEMAS SDN BHD – TGV Cinemas is recognized as one of Southeast Asia’s premier film exhibition companies. It’s the second-largest cinema chain in Malaysia, with over 260 screens operating in 33 multiplexes with.
• Management of the company’s social media channels in terms of design, content and strategy. TGV Cinemas’ social media became the new source of movie know-how, critique and engagement which drove 2% - 4% of ticket sales.
• Plan and execute all web, social media advertising campaigns. Over time, achieved strong average e-CPM of RM0.15 which outperformed the industry standard by 2 times.
• Interpret data and adjust the content strategy based on analytic contributing to the overall Digital Marketing and E-Commerce success which recorded a revenue uplift of 143% (YOY) in 2016.
• Project managed the first cinematic campaign to broadcast TI5 (The International 5) Dota 2 gaming competition with all seats sold out in less than 72 hours.

Tremendous Asia Partners 18 Persiaran Damansara Endah, Damansara Heights, 50490

• TREMENDOUSNESS PTE LTD – TAP is an alternative asset investment and management group focused on opportunities in Southeast Asia Region.
• Handled multiple company portfolios such as, Hi-5, Chaswood (TGI Friday’s, Watami Japanese Casual Restaurant Malaysia, Italiannies, The Apartment, Baci Malaysia, Bulgogi Brothers, The Tarik Place, etc)
• Produced proposals, reports and coordinated content for company’s portfolio’s digital media channels.
• Create product positioning, messaging and branding necessary to capture a target markets’ attention and generate traffic on digital media platforms.

Boulevard North Point

• PERSON EDGE SDN BHD – A social media agency that specialises in digital marketing, social media management, influencer engagement and marketing consulting agency with strong portfolio of clients.
• The initiator for the partnership with Lowyat.NET and Person Edge Enterprise in early 2011.
• Managed a social media campaign for Carlsberg in June 2013. Wrote budget request, proposals, contracts and coordinated content for each online personalities.

D611, 6th Floor, Block D, Kelana Square, Jalan SS7/26, 47301 PJ

• Developed and executed strategic plan to achieve sales targets and expand the company’s advertising customer base.
• Partner with advertising customers to understand their business needs and objectives.
• Work closely with the editorial features team to ensure all leads are covered and relevant information exchanged to the benefit of both parties.

Lot 6, Jalan 51/217 46050 Petaling Jaya Selangor Darul Ehsan Malaysia

Worked independently a reporter rotating between news, media marketing and entertainment desks.

B.A. Communications, Communication Media Management, Communication Management

Communication In Media Management · Mass Communication, Communication, Journalism, And Related Programs

I run the college newspaper. Class of '07 in Journalism at Taylor's University College.