Ashley Khoo Email & Phone Number

Malaysia

Proven track record in successfully leading high-profile enterprise clients and rapidly scaling teams.Expertise in client management, internal stakeholder management, and problem-solving.Key Achievements: • ABM Campaign Strategy: Designed and executed an Account-Based Marketing (ABM) strategy for my first enterprise client, effectively tracking MQLs and driving pipeline movement through targeted campaigns.• Content Syndication: Led a program for a top SaaS client, generating 5,000 quality leads in one month, while overseeing QA/QC and vendor evaluation. • Non-SaaS Account Leadership: Spearheaded the management of a manufacturing infrastructure client, expanding the team and diversifying portfolios within the account. • Enterprise Account Stabilizer: Successfully managed and stabilized escalated accounts by effectively managing expectations and achieving resolution within a short timeframe.Core Competencies: • Trusted advisor to clients and internal teams, aligning marketing goals and driving outcomes through effective team collaboration • Deep expertise in ABM, Demand Generation, and organizational transformation projects. • Led teams managing $500K in MRR across multiple accounts and various marketing activities.Additional Roles & Responsibilities: • COE Transition: Transitioned into a Center of Excellence (COE) role focused on resourcing and solutioning, strategically placing team leads into upcoming accounts by aligning their strengths with client demands and expected outcomes. • Team and Client Alignment: Successfully matched team leads with accounts, enhancing stability, reducing escalations, and improving client retention.• Onboarding & Engagement: Created top-tier onboarding and kickoff experiences for optimal client engagement. • Escalation Management: Managed client escalations and resolved issues, significantly prolonging client engagements with 2X.

Malaysia

Malaysia

PECCA LEATHER SDN BHD (www.peccaleather.com) – PECCA Group is the market leader in the automotive leather upholstery for OEM passenger vehicles in Malaysia. With fund raised from the Initial Public Offer on the main board of Bursa Malaysia on 19 April 2016, PECCA continues to pursue its vision to be the leading leather upholstery manufacturer globally. TINT AUTO SDN BHD (LLumar.com.my) – TINT AUTO is Malaysia’s authorized dealer of LLumar, the world’s leading solar and security film. Incorporated in the year 2006 with the first office and showroom situated in Kota Damansara. Today, the company and LLumar have made strong presence in Malaysia with a network of 44 dealers located throughout Central, Northern, Southern and East Coast regions of Peninsula Malaysia along with East Malaysia. • Plan, strategize and execution of all marketing and promotional brand campaign for Pecca Leather and Tint Auto on ATL and BTL.• Execution of Digital Marketing Campaign includes, target marketing, programmatic, etc.• Management of the companies’ social media channels in terms of design, content and strategy.• Manage, update owned and 3rd party e-Commerce (Lazada, Shopee, SuperDeals)

Malaysia

DATTEL ASIA (www.dattel.asia) – DATTEL is ASEAN’s leading data collection company driven by innovation. Dattel have achieved unprecedented data quality standards that are way above and beyond the industry norms by building technologies and processes from the ground up.• Handled all Marketing Communications, Event, Online & Offline marketing activities, Digital Marketing and organizing of company events, etc. • Performed market analysis comparing relative key strengths and weaknesses to identify opportunities.• Outlined broad strategic framework, including identification of key marketing channels, the objective behind their use and integration between channels. (online, event, social media, SEM, sponsorship, email, etc)• Developed marketing plan to align with sales activities and overall business objectives.

Selangor, Malaysia

ZANROO MALAYSIA SDN BHD (www.zanroo.com) – Asia Pacific’s leading digital intelligence and market research solution provider. • Researched and discovered not only the competitive movement on digital, but also key organic online influencers and communities which cater to Formula Milk industry. Applied critical insights to help client, a leading infant nutrition company, to regain online SOV market leadership in 6 months. • Assisted in executing the online brand health audit for top local bank which served as an audited reference of their re-branding initiative (FORWAD). This audit was significant in helping bank scale its capabilities in social media crisis detection. • Played a key role in obtaining notable clients ranging from a top Japanese car manufacturer to a well-known cosmetic brand in Taiwan.

Menara Maxis

TGV CINEMAS SDN BHD – TGV Cinemas is recognized as one of Southeast Asia’s premier film exhibition companies. It’s the second-largest cinema chain in Malaysia, with over 260 screens operating in 33 multiplexes with more than 46,000 seats. Its cinemas are 100 percent digital displaying entertainment for Malaysia’s diverse, multi-ethnic population.• Management of the company’s social media channels in terms of design, content and strategy. TGV Cinemas’ social media became the new source of movie know-how, critique and engagement which drove 2% - 4% of ticket sales conversion. • Plan and execute all web, social media advertising campaigns. Over time, achieved strong average e-CPM of RM0.15 which outperformed the industry standard by 2 times.• Interpret data and adjust the content strategy based on analytic contributing to the overall Digital Marketing and E-Commerce success which recorded a revenue uplift of 143% (YOY) in 2016. • Project managed the first cinematic campaign to broadcast TI5 (The International 5) Dota 2 gaming competition with all seats sold out in less than 72 hours.

Tremendous Asia Partners 18 Persiaran Damansara Endah, Damansara Heights, 50490

TREMENDOUSNESS PTE LTD – TAP is an alternative asset investment and management group focused on opportunities in Southeast Asia Region.• Handled multiple company portfolios such as, Hi-5, Chaswood (TGI Friday’s, Watami Japanese Casual Restaurant Malaysia, Italiannies, The Apartment, Baci Malaysia, Bulgogi Brothers, The Tarik Place, etc)• Produced proposals, reports and coordinated content for company’s portfolio’s digital media channels.• Create product positioning, messaging and branding necessary to capture a target markets’ attention and generate traffic on digital media platforms.

Boulevard North Point

PERSON EDGE SDN BHD – A social media agency that specialises in digital marketing, social media management, influencer engagement and marketing consulting agency with strong portfolio of clients.• The initiator for the partnership with Lowyat.NET and Person Edge Enterprise in early 2011.• Managed a social media campaign for Carlsberg in June 2013. Wrote budget request, proposals, contracts and coordinated content for each online personalities.

D611, 6Th Floor, Block D, Kelana Square, Jalan Ss7/26, 47301 Pj

• Developed and executed strategic plan to achieve sales targets and expand the company’s advertising customer base.• Partner with advertising customers to understand their business needs and objectives. • Work closely with the editorial features team to ensure all leads are covered and relevant information exchanged to the benefit of both parties.

Lot 6, Jalan 51/217 46050 Petaling Jaya Selangor Darul Ehsan Malaysia

Worked independently a reporter rotating between news, media marketing and entertainment desks.

B.A. Communications, Communication Media Management, Communication Management

Communication In Media Management · Mass Communication, Communication, Journalism, And Related Programs

I run the college newspaper. Class of '07 in Journalism at Taylor's University College.