William Lau
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William Lau Email & Phone Number

Content Strategist at 2X
Location: WP. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia 11 work roles 1 school
1 work email found @ytlcomms.my LinkedIn matched
✓ Verified May 2026 4 data sources Profile completeness 100%

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Work email w****@ytlcomms.my
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Current company
2X
Role
Content Strategist
Location
WP. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia
Company size
1178 employees

Who is William Lau? Overview

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Quick answer

William Lau is listed as Content Strategist at 2X, a company with 1178 employees, based in WP. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia. AeroLeads shows a work email signal at ytlcomms.my and a matched LinkedIn profile for William Lau.

William Lau previously worked as Creative Strategist at 2X and Principal Content Strategist and Editor at Studio Wl1. William Lau holds Communication, Journalism, And Related Programs from Tunku Abdul Rahman University College.

Company email context

Email format at 2X

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{first}.{last}@ytlcomms.my
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AeroLeads found 1 current-domain work email signal for William Lau. Compare company email patterns before reaching out.

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Profile bio

About William Lau

Content marketing expert with more than 10 years' experience. Proven track record of developing content and campaigns for global tech brands including Adobe, Cisco, Maxis, 3DS, and Xactly. Certified copyeditor and writing coach. Portfolio: williamlau.me

Listed skills include Copywriting, Content Strategy, Email Marketing, Web Design, and 25 others.

Current workplace

William Lau's current company

Company context helps verify the profile and gives searchers a useful next step.

2X
2X
Content Strategist
Kuala Lumpur, MY
Website
2x.marketing
Employees
1178
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Company profile
View company profile Email format
11 roles

William Lau work experience

A career timeline built from the work history available for this profile.

Content Strategist

2X

Kuala Lumpur, MY

Creative Strategist

Current
2X
Jan 2024 - Present

Principal Content Strategist And Editor

Studio Wl1

Kuala Lumpur, Malaysia

Founded content strategy practice serving primarily B2B technology firms. Clients include Adobe, Cisco, Xactly, OPSWAT, and Beaconstac.

Oct 2021 - Dec 2023

Marketing Communications Manager, Enterprise Lead

Maxis

Kuala Lumpur, Malaysia

  • Oversaw all Maxis Business enterprise product communications and campaigns
  • Led major ATL campaigns including Retransformation (2020), Maxis Programmable Network (2021), and Maxis Right Cloud (2021)
  • Launched the first study on enterprise digital transformation in Malaysia with IDC in 2020
Nov 2019 - Sep 2021

Content Manager

Maxis

Kuala Lumpur, Malaysia

Apr 2019 - Nov 2019

Content Strategist

2X

Kuala Lumpur, Malaysia

  • Revamped content strategy and operations for IT consulting firm WGroup to grow its $50M pipeline
  • Developed A/B testing framework for WGroup to systematically optimize weekly ABM email campaigns
  • Designed and implemented a Drift chatbot for WGroup as a new lead gen source
Jul 2017 - Apr 2019

Copywriter

Quintiq, A Dassault Systèmes Company

Kuala Lumpur, Malaysia

  • Helmed content strategy and execution for the brand’s email campaigns, ad campaigns, and events
  • Led the development of a web app to facilitate peer reviews between writers
  • Formalized the writer onboarding program with coaching sessions and content guides
Jun 2014 - Jun 2017

Manager, Content Development & Partnerships

Ytl Communications

Kuala Lumpur, Malaysia

  • Initiated and grew media partner relationships, generating more than RM500K/year in delivered value
  • Delivered the UEFA Euro 2012 campaign page on time and on budget with a skeletal dev and editorial team
  • Led social media and email marketing operations for the brand’s content portal, Yes World
Oct 2010 - May 2014

Online Marketing Manager

Sam Media

Kuala Lumpur, Malaysia

  • Kick-started and managed the company’s online advertising programs across several adnetworks and social media channels
  • Drove online marketing strategy in the APAC region
Oct 2008 - Aug 2010

Affiliate Manager

Ezernet

Kuala Lumpur, Malaysia

  • Managed publisher-merchant relations on the company’s online advertising network
  • Led various website development projects and online marketing initiatives
May 2007 - Oct 2008

Online Editor

Astro

Kuala Lumpur, Malaysia

  • Oversaw content creation for Xfresh, a youth-centric entertainment brand on multiplechannels including web, TV, radio, and on-ground events
  • Featured speaker for the 2005 Marketing for Youths Conference and Asia Media Summit
  • Planned and facilitated the Xfresh Young Journalists workshop
Aug 2004 - Dec 2006
Team & coworkers

Colleagues at 2X

Other employees you can reach at 2x.marketing. View company contacts for 1178 employees →

VR Vikram Ramachandran Vikram Ramachandran Colleague at 2X WP. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia, Malaysia View → JT Josephine Tan Josephine Tan Colleague at 2X WP. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia, Malaysia View → PC Preston Chua Preston Chua Colleague at 2X Puchong, Selangor, Malaysia, Malaysia View → JR Julia Rybak Julia Rybak Colleague at 2X WP. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia, Malaysia View → CL Chloe L. Yeoh Chloe L. Yeoh Colleague at 2X Petaling Jaya, Selangor, Malaysia, Malaysia View → JC John Carl Villanueva John Carl Villanueva Colleague at 2X Taytay, Calabarzon, Philippines, Philippines View → AD Arief D. Putranto Arief D. Putranto Colleague at 2X WP. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia, Malaysia View → MY Michelle Yap Michelle Yap Colleague at 2X Petaling Jaya, Selangor, Malaysia, Malaysia View → SD Sushil Devan Manivannen Sushil Devan Manivannen Colleague at 2X Petaling Jaya, Selangor, Malaysia, Malaysia View → YW Yong Wei (Wayne) Sau Yong Wei (Wayne) Sau Colleague at 2X WP. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia, Malaysia View →
1 education record

William Lau education

FAQ

Frequently asked questions about William Lau

Quick answers generated from the profile data available on this page.

What company does William Lau work for?

William Lau works for 2X.

What is William Lau's role at 2X?

William Lau is listed as Content Strategist at 2X.

What is William Lau's email address?

AeroLeads has found 1 work email signal at @ytlcomms.my for William Lau at 2X.

Where is William Lau based?

William Lau is based in WP. Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia while working with 2X.

What companies has William Lau worked for?

William Lau has worked for 2X, Studio Wl1, Maxis, Quintiq, A Dassault Systèmes Company, and Ytl Communications.

Who are William Lau's colleagues at 2X?

William Lau's colleagues at 2X include Vikram Ramachandran, Josephine Tan, Preston Chua, Julia Rybak, and Chloe L. Yeoh.

How can I contact William Lau?

You can use AeroLeads to view verified contact signals for William Lau at 2X, including work email, phone, and LinkedIn data when available.

What schools did William Lau attend?

William Lau holds Communication, Journalism, And Related Programs from Tunku Abdul Rahman University College.

What skills is William Lau known for?

William Lau is listed with skills including Copywriting, Content Strategy, Email Marketing, Web Design, Content Marketing, Copyediting, Social Media, and Project Management.

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