Gabriel Woo Email & Phone Number

Kuala Lumpur, Wilayah Persekutuan Kuala Lumpur, My

Federal Territory Of Kuala Lumpur, Malaysia

Malaysia

• Alignment and collaboration with the Portfolio Marketing Manager to support the execution of the Marketing Plan in line with the core digital marketing strategy and approach to achieve Marketing pipeline targets.• Identifying continuous opportunities for improvement of pipeline growth by using available data sources (Salesforce, Google Ads, Analytics, Marketo) to deep dive and troubleshoot performance issues and propose methodical optimisation tests, both on-site and campaign based (Data driven strategy)• Troubleshoot technical challenges connected to legacy and/or inefficient data collection• Bench marking, developing, evolving and maintaining meaningful, automated marketing dashboards to provide visibility of digital optimisation efforts against pipeline targets and digital KPIs• Embedding a culture of performance management across the Marketing team to influence best practice approaches through the implementation of new methodologies of improvements to the analytical process• Set and manage expectations so deliverables & deadlines are met• Digital Acquisition and Conversion Optimisation. Create and implement new projects to help improve Conversion rates - SEO, Paid Activities, Content Optimisation etc• Plan/Measure Digital Channels effectiveness for the different Industry & Customer segments• Segment prospect and customers based on demographics, behaviours, likes, past engagements and website interactions (content downloads, site page visits, etc.) and lifecycle status

Selangor, Malaysia

Johor, Malaysia

Customer Marketing Management• Develop customer centric marketing strategies and execution across all stages of the customer journey for Singapore and Malaysia market• Develop marketing strategies for product launches and prepare schedules for various campaigns.• Project lead on customer lifecycle campaign programs and working with the team on operations to implementations• Ability to write effective copies and leading designers to be in line with campaign directions• Manage various program operations and ensure compliance to marketing budget and schedule.Digital Marketing and Tools• Initiating and leading pilot programs locally e.g New direction for digital focused programs / marketing strategies• Leading Digital and E-Commerce executions and analysis i.e Google Ads campaigns, SEO, Landing Pages, Facebook etc• Manage and execute EDM campaign and contents for multi touch points of customers journey• Local tool leader and support for multitudes of software run by my team : Google Ads, Google Analytics, Eloqua, SAP and more• Management of website content and design, customer journey through the e-commerce platform• Project lead and implementation of multiple new tools rolled out from HQ to local subsidiariesDesign• Leading a team of designers to design marketing presentations for customers and prepare communication for various stakeholders.Analysis• Analyze marketing campaigns on monthly basis and prepare reports for stakeholders.• Evaluate performance of marketing and promotional campaigns and analyze campaigns to recommend improvements.Interdepartmental strategies• Strategically work with various departmental stakeholders in precise execution and after care i.e Logistics, Customer Service, Sales and Finance

Singapore

• Manage and coordinate with cross functional teams and HQproduct team to implement effective marketing techniquesthat includes implementing online promotions andcampaigns, marketing materials (banners, flyers, catalogues,videos, tutorials in both English and Chinese, if required).• Assist in monitoring new product launch sales, marketanalysis to drive the sales.• Monitor and manage MASG consumer’s facing shoppingsites to ensure content are accurate and up to date.• Conceptualize and implement digital marketing plan tocreate awareness for both MASG branded products andAffiliate Partners by working closely with cross function teamin launching promotion and campaigns to drive traffic andsales via MASG shopping site.• Marketing for Affiliate partners on Shop.Com website, liaisingand collaboration possibilities.• Internal Communications

Singapore

• Starting up and Heading the overall marketing initiatives of Pellucid• Organizing and ensuring success of events local and overseas• Re-Branding and Marketing visuals conceptualization• Draft Write ups for Press Releases and liaising with PR firms• Digital and below the line Advertising planning and executions• Coordinate and build strong working relations with various external organizations• To be informed and knowledgeable of market activities in the relevant territories relating to the business of the Group including partners, customers, competitors and potential investors• Building Relationships with current and potential future partners• Budget Management

Johor, Malaysia

• Creation of the Southern Group project video design and script for branding and awareness purposes• Southern Project websites idea generation and conceptualization to drive leads• Responsible for Planning, Organizing and conceptualizing events – Marketing event Management• Planning and coordination of marketing activities (brand awareness/publicity/sales oriented)• Market research and market data analysis• Digital and below the line Advertising planning and executions• Planning Digital exposure over time, liaising with social media influencers and social web pages.• Ensuring the copy writing, editing and proof reading of marketing materials to be in line with corporate identity• Budgeting of quarterly marketing advertising and promotional expenses.

Johor, Malaysia

Liaise and coordinate with consultants, contractors and authorities.Monitoring sub-contractors to ensure guidelines are maintainedAssisting in obtaining government funding for major roadwork surrounding the developing project (UKAS) Ensuring the completed built out of projects meet the C&S tendered designs

Singapore

Singapore

Johore, Malaysia