Gabriel Woo Email & Phone Number

Federal Territory Of Kuala Lumpur, Malaysia

Malaysia

• Alignment and collaboration with the Portfolio Marketing Manager to support the execution of the Marketing Plan in line with the core digital marketing strategy and approach to achieve Marketing pipeline targets.
• Identifying continuous opportunities for improvement of pipeline growth by using available data sources (Salesforce, Google Ads, Analytics, Marketo) to deep dive and troubleshoot performance issues and propose.
• Troubleshoot technical challenges connected to legacy and/or inefficient data collection
• Bench marking, developing, evolving and maintaining meaningful, automated marketing dashboards to provide visibility of digital optimisation efforts against pipeline targets and digital KPIs
• Embedding a culture of performance management across the Marketing team to influence best practice approaches through the implementation of new methodologies of improvements to the analytical process
• Set and manage expectations so deliverables & deadlines are met

Selangor, Malaysia

Johor, Malaysia

• Customer Marketing Management
• Develop customer centric marketing strategies and execution across all stages of the customer journey for Singapore and Malaysia market
• Develop marketing strategies for product launches and prepare schedules for various campaigns.
• Project lead on customer lifecycle campaign programs and working with the team on operations to implementations
• Ability to write effective copies and leading designers to be in line with campaign directions
• Manage various program operations and ensure compliance to marketing budget and schedule.Digital Marketing and Tools

Singapore

• Manage and coordinate with cross functional teams and HQproduct team to implement effective marketing techniquesthat includes implementing online promotions andcampaigns, marketing materials (banners, flyers.
• Assist in monitoring new product launch sales, marketanalysis to drive the sales.
• Monitor and manage MASG consumer’s facing shoppingsites to ensure content are accurate and up to date.
• Conceptualize and implement digital marketing plan tocreate awareness for both MASG branded products andAffiliate Partners by working closely with cross function teamin launching promotion and campaigns to drive.
• Marketing for Affiliate partners on Shop.Com website, liaisingand collaboration possibilities.
• Internal Communications

Singapore

• Starting up and Heading the overall marketing initiatives of Pellucid
• Organizing and ensuring success of events local and overseas
• Re-Branding and Marketing visuals conceptualization
• Draft Write ups for Press Releases and liaising with PR firms
• Digital and below the line Advertising planning and executions
• Coordinate and build strong working relations with various external organizations

Johor, Malaysia

• Creation of the Southern Group project video design and script for branding and awareness purposes
• Southern Project websites idea generation and conceptualization to drive leads
• Responsible for Planning, Organizing and conceptualizing events – Marketing event Management
• Planning and coordination of marketing activities (brand awareness/publicity/sales oriented)
• Market research and market data analysis
• Digital and below the line Advertising planning and executions

Johor, Malaysia

Liaise and coordinate with consultants, contractors and authorities.Monitoring sub-contractors to ensure guidelines are maintainedAssisting in obtaining government funding for major roadwork surrounding the developing project (UKAS) Ensuring the completed built out of projects meet the C&S tendered designs

Singapore

Singapore

Johore, Malaysia