Kathleen Kato Email & Phone Number

• Responsibilities of this role include, but are not limited to:
• Development of end-to-end campaign assets (emails, landing pages, forms, lists, etc.) using HTML and/or Eloqua templates to fit the content and plan of the regional teams
• Setting up and implementing multi-step campaigns which may include A/B Testing
• Quality assurance of campaign assets developed
• OMC helpdesk support – answering and handling ad hoc queries & trouble shooting from regional OMC teams
• Development and coordination of list segmentations for campaigns ensuring proper use of filter criterias and exclusions to target the correct audience and avoid sending conflicts

• Strategizes & formulates email marketing strategies for e-commerce businesses
• Executes, monitors, and troubleshoots the aforementioned strategies
• Collaboration with our graphic designers and writers to produce quality campaign artwork that aligns with our clients' brand style
• Evaluates and records email performance analytics to deep dive and understand per campaign performance (e.g. email open rates, click rates, revenue generated per email campaign etc.)
• Makes decisions based on data to optimize strategies on a monthly basis
• Currently managing email marketing campaigns and automations for 2 clients

NCR - National Capital Region, Philippines

• Experienced in working with clients from AU, UK, and US small agencies to large enterprises to recommend, manage, optimize, and deliver digital marketing outputs and campaigns that provide measurable success.
• Fulfills client KPIs including but not limited to quality, turnaround time, productivity, and marketing goals.
• Strategizes, spearheads, and executes digital marketing outputs and campaigns within standards including and not limited to website redesign oversight, lead nurturing, utilization of various marketing automation.
• Performs assessments, audits, company/competitor research analyses, and marketing reports of client businesses based on inbound marketing methodologies, interpreted data analytics, and set marketing objectives/goals.
• Reviews and optimizes pre to post-development of design assets, content, emails, web pages, landing pages, forms, etc.
• Monitors and evaluates marketing processes and activities performed daily, weekly, monthly, quarterly, and annually.

• Handled stock-keeping units (SKUs) under the Jack ‘n Jill Potato Chips Classic and VCut portfolio accomplished daily, weekly, monthly reports and updates on the Natural Potato segment involving latest estimates, sales.
• Handled and monitored various ongoing brand projects such as new product developments, new packaging designs, and above-the-line/below-the-line campaigns such as digital initiatives with 8List.ph and partnerships with.
• Coordinated with multiple cross-functional teams of URC Philippines and Malaysia to achieve timely execution of processes and outputs related to product importation and exportation.
• Gathered and analyzed data for YTD and LY business reviews for the total Natural Potato segment which includes sales trends, market overview, strategies, and action plans.

NCR - National Capital Region, Philippines

• Organized and facilitated both inside and outside store events.
• Supported collateral distribution for stores nationwide and digital promotions.
• Handled in-store marketing events “Meet Me at Starbucks” campaign to further provide customer happiness, achieving brand and business objectives.
• Managed e-mail correspondence of the marketing team involving sponsorships/partnerships/service proposals and customer concerns.

• Conceptualized and managed the "Love Bug" digital campaign showcased in FB, IG and YT to promote the Volkswagen Beetle for Valentine’s Day 2017. It involved budgeting, supplier sourcing and negotiations, talent.
• Provided recommendations for the social media posting plan and content calendar for Volkswagen Philippines' social media accounts.

Assisted the department head in branding and digital marketing executions for Mayad Academy and Chapters PH.

Assisted in various weddings and events on the day with fellow coordinators. Experienced being responsible for the church and or reception arrangements, supplier/vendor management, and groom’s or bride’s aide.